Field & Garden

This episode is packed with information from cut-flower industry leaders that have firsthand experience of where we are and what the future holds for flower-based businesses. Join me along with Dave Dowling, Jennie Love, Ellen Frost, and Steve & Gretel Adams for an inspiring and informative talk. Guests online course pages for more information on each: Farmer-Florist School: The Wedding Process, 2021 Enrollment October 15-19, School starts November 3 Florist School School: Growing Your Business With Local Flower Sourcing, 2021 Enrollment November 5-9, School Starts January 3 Flower Farming School: Growing Cut-Flowers in Hoop & Greenhouses, 2021 Enrollment November 19-23, School Starts January 5 Flower Farming School: Bulbs, Perennials, Woodies, & More! 2022 Enrollment June 14-18 2022, School Starts July 8 Flower Farming School: The Basics, Annual Crops. Marketing, & More! 2022 Enrollment October 1-5, School Starts November 1, 2022

The Flower Farmer Show is a recording of my casual live discussion that is about all things flower farming that airs LIVE each Wednesday at 1 pm ET on Clubhouse. In this episode, I am answering some questions submitted on The Flower Farmer Show Facebook Group, join us there! Clubhouse: Join my Flower Farming Club. Download the Clubhouse phone app to join. Visit our virtually Learning Center and Shop our garden store at TheGardenersWorkshop.com

Ellen Frost, a designer in Baltimore, MD, continues sharing her strategies of sourcing from local cut-flower growers. In this episode with Ellen Frost she is sharing what we can expect from the 2022 wedding market. Plus, how florist sourcing local flowers and growers can best prepare for the coming season. Ellen discusses this and so much more plus answering your questions and we even hear from one of the Growers that Ellen buys from each week and actually multiple times a week enjoy. Follow and share with florists and designers: Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen Frost Instagram: Florists Buying Local Flowers Facebook: Florists Buying Local Live Show on Clubhouse Tuesday 8 am ET: Join the Club: Download the phone app and join. No invitation is needed. Ellen's Studio: Local Color Flowers

Ellen Frost, a designer in Baltimore, MD, shares in this episode how she continues to source from local cut-flower growers during winter. Follow and share with florists and designers: Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen Frost Instagram: Florists Buying Local Flowers Facebook: Florists Buying Local Live Show on Clubhouse: Join the Club: Download the phone app and join. No invitation is needed. Ellen's Studio: Local Color Flowers

In this episode, Ellen Frost, a designer in Baltimore, MD, continues sharing some of her strategies of how she continues to source from local cut-flower growers during winter: altering her designs. Follow and share with florists and designers: Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen Frost Instagram: Florists Buying Local Flowers Facebook: Florists Buying Local Live Show on Clubhouse Tuesday 8 am ET: Join the Club: Download the phone app and join. No invitation is needed. Ellen's Studio: Local Color Flowers

I know from firsthand experience how fear can derail us. I was so afraid of taking my flowers to that first florist I almost didn't do it! I'm sharing my experience of how I overcame that fear. Learn more about me and my course: Flower Farming School Online: The Basics, Annual Crops, Marketing, and More!

What is holding you back from pursuing your flower farming dreams? Is it because you don't think you have enough land, or a tractor, or even a greenhouse? I am living proof that to get in and start a flower farming business you do not have to have this long laundry list of what we think are "must-haves"! Plus, in this episode, I am busting other common myths. Friends, there has never been a better time to become a flower farmer or to hit the reset button on an existing business. I'd love to walk with you! Lisa's Course: Flower Farming School Online: The Basics, Annual Crops, Marketing, And More!

In this replay of The Florist Buying Local Show, Ellen Frost is sharing about some of the flower co-ops she does business with. Follow and share with florists and designers: Florist School Online: Growing Your Business with Local Flower Sourcing with Ellen Frost Instagram: Florists Buying Local Flowers Facebook: Florists Buying Local Live Show on Clubhouse: Join the Club: Download the phone app and join. No invitation is needed. Ellen's Studio: Local Color Flowers

Friends, I am so pleased to introduce two ladies to you that I came to know as students of our courses. Both have gone on to become valuable team members here at TheGardenerWorkshop.com. Please welcome Anne Phythyon of Franklin Flower Farm and Jessi Graven of Blue River Blooms. I asked them to share some insights into our course communities and lessons, and how the courses have affected their businesses. I am so grateful to have them on board! Learn more about Lisa's course and the other TGW flower-based business courses here.

Revisiting and reconnecting with why we are cut-flower grower business owners or aspiring to be. There is only one person in a business that can change the way business goes -- the person at the top, us. Burnout and overwhelm are most often self-induced problems, and we allow it. It doesn't have to be this way. Hope this gives you ideas and hope. ---Lisa