In the 1970s, the West Virginia-based Homer Laughlin China Company was forced to discontinue its iconic Fiesta dishware brand in a market overrun by cheap imports. But a fervent fan base clamored for its return, and Homer Laughlin resumed selling its colorful tableware.

On this episode, host Scott Paul speaks with Homer Laughlin CEO Elizabeth McIlvain to find out how the company beat the odds and continues to keep it Made in America, even in a market still saturated with cheap imports.

Photo courtesy of Homer Laughlin China Company