Fifteenish

What if the smallest decisions ended up changing everything?

In this episode, I dive into the story of Sarah Gibson Tuttle, founder of Olive & June. Before creating one of the most recognizable names in modern beauty, Sarah spent nearly a decade on Wall Street. By every outside measure, she had “made it.” But when success stopped feeling like success, she did something few people have the courage to do... she walked away.

This episode was created using publicly available information from credible sources, including:

• Olive & June official website – Brand mission, history, and product launch details.
• Refinery29 – Coverage of Olive & June’s 2019 at-home manicure system launch.
• WWD (Women’s Wear Daily) – Reporting on Olive & June’s pandemic growth and shift toward at-home nail care.
• BeautyMatter – 2024 Future50 feature on Sarah Gibson Tuttle and Olive & June’s mission.
• CreatorIQ “Earned” Podcast (Episode 113) – Interview with Sarah Gibson Tuttle on leadership and pandemic pivots.
• Glossy.co – Interviews about the Olive & June product line expansion and retail partnerships.
• Business of Fashion – Features on accessible beauty trends and Olive & June’s brand positioning.

All facts shared are based on publicly available information at the time of recording. Commentary, reflections, and personal stories are my own.

This episode hits deeper than business. It’s about building something beautiful, losing yourself inside it, and finding your way back. Alli Webb’s story isn’t just about blowouts and branding, it’s about identity, burnout, and starting over when success doesn’t feel like success anymore. If you’ve ever wondered who you are without the thing you built, this one’s going to hit you right in the gut.

This episode was created using publicly available information from verified and credible sources, including:

• NPR’s How I Built This – interview with Alli Webb detailing the creation and growth of Drybar
• Forbes – coverage on Drybar’s expansion, valuation, and Alli Webb’s entrepreneurial journey
• Inc. Magazine – features and interviews on leadership, scaling, and burnout
• Marie Claire – personal profile covering Alli’s struggles with self-image and identity after success
• BeautyMatter – interviews and articles on her post-Drybar ventures, Squeeze, Becket + Quill, and The Messy Project
• The Messy Truth (book by Alli Webb) – verified insights from her personal reflections and public excerpts
• Helen of Troy press release (2020) – acquisition details of Drybar’s product line and valuation confirmation
• Los Angeles Times and Entrepreneur Magazine – background on the early concept of Drybar and its influence on the beauty industry
• Additional verified reporting from CNN Business, Today Show, and Refinery29 on the brand’s launch, scaling, and sale.

Disclaimer:

This podcast is intended for storytelling and educational purposes only. All facts and timelines shared are based on publicly available information at the time of recording. Commentary and reflections represent personal interpretations of verified events.

What if embarrassment was your best business strategy?

Before nuuds became a $100M brand, Daryl-Ann Denner was just a teacher posting outfit selfies and losing half her followers. In this episode, I unpack how she turned that cringe worthy start into one of the fastest growing fashion brands in the U.S. We’ll talk about confidence that’s earned, fear that never fully leaves, and what it really means to bet on yourself when everyone’s watching. Because sometimes, the most successful stories start with being willing to look foolish first.

This episode was created using publicly available information from credible sources, including:

• Forbes (2025) – “From Losing Half Her Followers To $100 Million: nuuds Founder Daryl-Ann Denner’s 6 Rules For Entrepreneurs” by Megan Bruneau (primary source for verified business and mindset insights)
• Business of Fashion – reporting on nuuds’ growth trajectory and Daryl-Ann Denner’s influence-driven brand model
• Glossy.co – coverage of nuuds’ launch, marketing strategy, and direct-to-consumer success
• Daryl-Ann Denner podcast interviews (2024–2025) – including The Failure Factor and WorkParty, used for quotes and verified personal anecdotes
• Instagram content and nuuds official website – references for launch visuals, brand voice, and community engagement
• Publicly available financial reports and coverage from Inc., CNBC, and Entrepreneur – for valuation estimates and industry context

Disclaimer:

This podcast is intended for storytelling and informational purposes only. All facts shared are based on publicly available sources at the time of recording. Commentary, reflections, and opinions are my own.

In this guided reset, we step into a quiet meadow together — unpacking what you’ve been carrying, setting it down, and filling yourself back up with calm. You’ll leave with a simple reminder you can “carry” into your day, so you don’t have to hold the weight alone.

I'm feeling a little spicy, a little ranty in today's episode. We're talking misalignment, beliefs about ourselves, boring content, AI, and ENERGY. Let's vow to shed some of the stuff that's holding us back, mmk?

Need help? We're here to support!

Things we can support with:

– Brand clarity & messaging

– Creative direction & marketing strategy

– Website edits (Squarespace)

– Newsletter campaigns

– Blogging campaigns

– Social media campaigns

– Pinterest campaigns

Book a quick 15 min chat HERE!

Find us on Instagram @mightbesomethingpodcast & @hey.mabella

Katia Beauchamp co-founded Birchbox in 2010 with a simple idea: make beauty less overwhelming by delivering curated samples to your door for $10 a month. The idea took off, within a few years, Birchbox had raised nearly $90 million in venture funding, topped a million subscribers, and was valued at almost half a billion dollars.

But behind the big headlines, the business faced deep challenges, skyrocketing customer acquisition costs, copycat competitors, and a customer base that proved harder to serve than anyone expected.

In this episode, we dive into the story: the early skepticism, the explosive growth, the messy middle years, the layoffs, and the eventual sale to FemTec Health and later Retention Brands.

More than a story about a subscription box, this is about resilience, tough choices, and the courage to keep going when both the beginning and the middle are harder than expected.

If you’ve ever wondered what happens when the shine wears off or what it means to build something that matters even when it doesn’t end in a billion dollar exit, this episode is for you.

Sources & Disclaimers

This episode was created using publicly available information from credible sources, including:

• Fast Company – coverage of Birchbox’s rise, funding history, leadership changes, and 2021 acquisition by FemTec Health
• TechCrunch – reporting on Birchbox’s Walgreens partnership and retail expansion
• Business Insider – in-depth features on Birchbox’s growth, decline, and eventual sale to Retention Brands in 2023
• Modern Retail – reporting on Birchbox layoffs, pricing changes, and subscription model struggles
• Retail Dive – coverage of customer complaints, shipping delays, and vendor debt issues after the FemTec acquisition
• The New York Times – profiles of Katia Beauchamp and Hayley Barna, with context on Birchbox’s early innovation
• Inc. Magazine – interviews and background on Birchbox’s founding story
• The Industry Beauty – reporting on Katia Beauchamp’s appointment as CEO of Victoria Beckham Beauty in 2022
• Wikipedia (cross-checked with primary reporting) – confirmation of leadership transitions at Victoria Beckham Beauty in 2025
• Additional reporting from Forbes, Fortune, and other mainstream outlets

Disclaimer: This podcast is intended for informational and storytelling purposes only. All facts shared are based on publicly available sources at the time of recording. Commentary and reflections are my own.

Sara Blakely turned $5,000 and a pair of scissors into Spanx, a billion dollar brand that changed the way women get dressed and redefined what’s possible for entrepreneurs everywhere. In this episode, I trace her story from growing up in Clearwater, Florida, to selling fax machines in the Florida heat, to that legendary bathroom demo at Neiman Marcus, and finally to the $1.2 billion Blackstone deal. Along the way, I dig into the lessons we can take from her path: reframing failure, building resilience through rejection, and trusting the small sparks that might just change everything.

Sources & Disclaimers

This episode was created using publicly available information from credible sources, including:

• Forbes – coverage of Sara Blakely’s career, net worth, and business milestones
• Inc. Magazine – interviews and features on the founding of Spanx
• NPR’s How I Built This – Sara Blakely’s own account of building Spanx
• Encyclopedia Britannica – verified biographical details
• The New York Times – profiles and reporting on Spanx’s growth and cultural impact
• CNN Money and Fortune – features on Blakely’s entrepreneurial journey and philanthropy
• The Giving Pledge – confirmation of Sara Blakely’s 2013 philanthropic pledge
• Atlanta Journal-Constitution – local reporting on Spanx milestones and her Atlanta Hawks investment
• QVC press coverage (2001) – documenting her early sellout appearances
• U.S. Patent and Trademark Office records – including U.S. Patent No. 6,463,765 for her original pantyhose undergarment
• Blackstone press release (2021) – details of the Spanx majority stake acquisition and valuation
• Additional reporting from Time, Bloomberg, and other mainstream outlets

Disclaimer: This podcast is intended for informational and storytelling purposes only. All facts shared are based on publicly available sources at the time of recording. Commentary and reflections are my own.

Feeling drained after summer chaos, school starting, or just the everyday grind? This RESET episode is your mini energy audit. A simple check in for your body, mind, focus, and future self. Take a few breaths, stretch it out, and leave with more clarity and calm to carry into your week.

Find us on Instagram @mightbesomethingpodcast & @hey.mabella

Big goals can feel exciting… until you have no idea how to actually start. In this episode, we break down how to take those big, dreamy visions and turn them into clear daily actions you can follow through on. If you’ve ever felt stuck between “someday” and “today,” this one’s for you.

Overview of reverse engineering from the episode:

1. Pick the specific goal.
2. Define what success looks like.
3. Reverse engineer the numbers
4. Attach real actions.
5. Make it time-based.
6. Track it.
7. Plan for roadblocks.
8. Make sure it actually fits your life.
9. Use tools to stay on track & accountable
10. Take the first small step today.



Need help? We're here to support!

Things we can support with:

– Brand clarity & messaging

– Creative direction & marketing strategy

– Website edits (Squarespace)

– Newsletter campaigns

– Blogging campaigns

– Social media campaigns

– Pinterest campaigns

Book a quick 15 min chat HERE!

Find us on Instagram @mightbesomethingpodcast & @hey.mabella

It's time to embrace the grey area. This is a part of your business that you simply cannot skip past. Everyone goes through it, unless you're one of those magical unicorns that happens to be great at everything you touch. In this episode, I am coming alongside you, in the grey area, and I talk about a couple strategies that help keep me moving forward, even without all the clarity I think I need.

Need help? We're here to support!

Things we can support with:

– Brand clarity & messaging

– Creative direction & marketing strategy

– Website edits (Squarespace)

– Newsletter campaigns

– Blogging campaigns

– Social media campaigns

– Pinterest campaigns

Book a quick 15 min chat HERE!

Find us on Instagram @mightbesomethingpodcast & @hey.mabella