In this guided reset, we step into a quiet meadow together — unpacking what you’ve been carrying, setting it down, and filling yourself back up with calm. You’ll leave with a simple reminder you can “carry” into your day, so you don’t have to hold the weight alone.

I'm feeling a little spicy, a little ranty in today's episode. We're talking misalignment, beliefs about ourselves, boring content, AI, and ENERGY. Let's vow to shed some of the stuff that's holding us back, mmk?

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– Brand clarity & messaging

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Katia Beauchamp co-founded Birchbox in 2010 with a simple idea: make beauty less overwhelming by delivering curated samples to your door for $10 a month. The idea took off, within a few years, Birchbox had raised nearly $90 million in venture funding, topped a million subscribers, and was valued at almost half a billion dollars.

But behind the big headlines, the business faced deep challenges, skyrocketing customer acquisition costs, copycat competitors, and a customer base that proved harder to serve than anyone expected.

In this episode, we dive into the story: the early skepticism, the explosive growth, the messy middle years, the layoffs, and the eventual sale to FemTec Health and later Retention Brands.

More than a story about a subscription box, this is about resilience, tough choices, and the courage to keep going when both the beginning and the middle are harder than expected.

If you’ve ever wondered what happens when the shine wears off or what it means to build something that matters even when it doesn’t end in a billion dollar exit, this episode is for you.

Sources & Disclaimers

This episode was created using publicly available information from credible sources, including:

• Fast Company – coverage of Birchbox’s rise, funding history, leadership changes, and 2021 acquisition by FemTec Health
• TechCrunch – reporting on Birchbox’s Walgreens partnership and retail expansion
• Business Insider – in-depth features on Birchbox’s growth, decline, and eventual sale to Retention Brands in 2023
• Modern Retail – reporting on Birchbox layoffs, pricing changes, and subscription model struggles
• Retail Dive – coverage of customer complaints, shipping delays, and vendor debt issues after the FemTec acquisition
• The New York Times – profiles of Katia Beauchamp and Hayley Barna, with context on Birchbox’s early innovation
• Inc. Magazine – interviews and background on Birchbox’s founding story
• The Industry Beauty – reporting on Katia Beauchamp’s appointment as CEO of Victoria Beckham Beauty in 2022
• Wikipedia (cross-checked with primary reporting) – confirmation of leadership transitions at Victoria Beckham Beauty in 2025
• Additional reporting from Forbes, Fortune, and other mainstream outlets

Disclaimer: This podcast is intended for informational and storytelling purposes only. All facts shared are based on publicly available sources at the time of recording. Commentary and reflections are my own.

Sara Blakely turned $5,000 and a pair of scissors into Spanx, a billion dollar brand that changed the way women get dressed and redefined what’s possible for entrepreneurs everywhere. In this episode, I trace her story from growing up in Clearwater, Florida, to selling fax machines in the Florida heat, to that legendary bathroom demo at Neiman Marcus, and finally to the $1.2 billion Blackstone deal. Along the way, I dig into the lessons we can take from her path: reframing failure, building resilience through rejection, and trusting the small sparks that might just change everything.

Sources & Disclaimers

This episode was created using publicly available information from credible sources, including:

• Forbes – coverage of Sara Blakely’s career, net worth, and business milestones
• Inc. Magazine – interviews and features on the founding of Spanx
• NPR’s How I Built This – Sara Blakely’s own account of building Spanx
• Encyclopedia Britannica – verified biographical details
• The New York Times – profiles and reporting on Spanx’s growth and cultural impact
• CNN Money and Fortune – features on Blakely’s entrepreneurial journey and philanthropy
• The Giving Pledge – confirmation of Sara Blakely’s 2013 philanthropic pledge
• Atlanta Journal-Constitution – local reporting on Spanx milestones and her Atlanta Hawks investment
• QVC press coverage (2001) – documenting her early sellout appearances
• U.S. Patent and Trademark Office records – including U.S. Patent No. 6,463,765 for her original pantyhose undergarment
• Blackstone press release (2021) – details of the Spanx majority stake acquisition and valuation
• Additional reporting from Time, Bloomberg, and other mainstream outlets

Disclaimer: This podcast is intended for informational and storytelling purposes only. All facts shared are based on publicly available sources at the time of recording. Commentary and reflections are my own.

Feeling drained after summer chaos, school starting, or just the everyday grind? This RESET episode is your mini energy audit. A simple check in for your body, mind, focus, and future self. Take a few breaths, stretch it out, and leave with more clarity and calm to carry into your week.

Find us on Instagram @mightbesomethingpodcast & @hey.mabella

Big goals can feel exciting… until you have no idea how to actually start. In this episode, we break down how to take those big, dreamy visions and turn them into clear daily actions you can follow through on. If you’ve ever felt stuck between “someday” and “today,” this one’s for you.

Overview of reverse engineering from the episode:

1. Pick the specific goal.
2. Define what success looks like.
3. Reverse engineer the numbers
4. Attach real actions.
5. Make it time-based.
6. Track it.
7. Plan for roadblocks.
8. Make sure it actually fits your life.
9. Use tools to stay on track & accountable
10. Take the first small step today.



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Find us on Instagram @mightbesomethingpodcast & @hey.mabella

It's time to embrace the grey area. This is a part of your business that you simply cannot skip past. Everyone goes through it, unless you're one of those magical unicorns that happens to be great at everything you touch. In this episode, I am coming alongside you, in the grey area, and I talk about a couple strategies that help keep me moving forward, even without all the clarity I think I need.

Need help? We're here to support!

Things we can support with:

– Brand clarity & messaging

– Creative direction & marketing strategy

– Website edits (Squarespace)

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Book a quick 15 min chat HERE!

Find us on Instagram @mightbesomethingpodcast & @hey.mabella

I wasn’t even going to record today. I’m tired. My kid’s been waking me up every night. My vision’s been weird. But I showed up anywa, not because I’m motivated, but because I’m committed. In this episode, I share how I stay consistent even when life throws curveballs, why habit stacking works for people who hate structure, and how Mel Robbins 5 second rule helps me keep moving.

This one’s for you if you’ve been waiting to feel ready again. Let’s talk about what actually works.

Need help? We're here to support!

Things we can support with:

– Brand clarity & messaging

– Creative direction & marketing strategy

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Book a quick 15 min chat HERE!

Find us on Instagram @mightbesomethingpodcast & @hey.mabella

This RESET episode is for the woman navigating the slow shift from summer into fall—the space between routines, energy changes, and back-to-school season. Whether or not school is part of your world, this time of year brings a natural reset. If you’re feeling a little off, a little full, or just not quite ready, this episode is a gentle pause to help you slow down, check in, and ease into what’s next without rushing.

Find us on Instagram @mightbesomethingpodcast & @hey.mabella

What do you actually want your life to look like in 3–5 years? The mornings, the schedule, the money, the energy?

In this episode, we zoom out...way out...to make sure your business is built to support the life you’re dreaming about, not just a job that keeps you busy. You’ll walk away with real prompts to pull the thread, reverse engineer your goals, and start making micro shifts that lead to massive change.

Need help? We're here to support!

Things we can support with:

– Brand clarity & messaging

– Creative direction & marketing strategy

– Website edits (Squarespace)

– Newsletter campaigns

– Blogging campaigns

– Social media campaigns

– Pinterest campaigns

Book a quick 15 min chat HERE!

Find us on Instagram @mightbesomethingpodcast & @hey.mabella