Fyt's Atom Araullo and Voltaire Tupaz join PumaPodcast editor-at-large Jaemark Tordecilla to discuss the evolving media landscape and the unique approach of their media startup, driven by changing media consumption habits and a desire to create space for impactful, independent journalism.

They discuss the LyfSaver app, a crowdsourcing platform for climate action and disaster response and highlight a successful collaboration where community-sourced, verified information from the app directly led to life-saving agency response.

The conversation also explores Fyt's innovative storytelling on TikTok and Instagram, including their "Game of Thrones" style investigation into political dynasties, and ponders on the future of journalism, citizen media, and civic engagement in our online spaces.

This episode was engineered by Anthony Tobias.

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