Constance Anderson, Principle and Founder of MemberXP and Erin Coleman, Senior Impact Director walk us through a mile (or more!) in our members' shoes. Understanding the data, the research, the motivations and the drivers behind why members are loyal or not, Constance, through the work of MemberXP, shares what we can do to improve the member journey so credit unions can truly be everyone's best financial partner.
Here's what's covered:
2:20--What is MemberXP and how does it help credit unions improve their members' experiences
3:45--Collaboration with Filene on Omni-Channel Voice of Member program
4:45--Making sense of member data
7:20--The story of how Filene has come to work on mapping the member journey with Constance and MemberXP (Learnings from the Amazon Credit Card Application Pilot)
10:06--Loyalty is driven by the experiences we create for our members
10:56--Mapping Net Promoter Scores
12:23--Making the data actionable with MemberXP
13:19--Why don't satisfied members bring all their business to the credit union
14:33--The future of customer ease of use from Amazon
16:30--What is MemberXP's relationship to the credit union industry
17:54--Understanding the "why" of consumer behaviors and choices
19:24--Filene's research on consumer decision-making and member effort benchmarking
22:20--Examples of member experience mapping: Password reset process
23:50--Examples of member experience mapping: Opening a new account
27:03--It IS the little things that matter
28:23--How does a credit union discover what are the most painful painpoints for their members?
31:38--How to get more info and get started in mapping your member's journey
32:23--From research to tangible action for your credit union
35:33--The difference between $5 and $27 cables...dang it!