A tastemaker is defined as one who sets the standards of what is currently popular or fashionable. Jonathan and Brett use tastemakers to save time and make decisions in their personal lives, from choosing a steakhouse to choosing which golfer to follow. There is an overwhelming amount of content clutter in the B2B marketing industry. The Juice is steadily establishing itself as the go-to tastemaker and curator for the modern-day marketer.

0:00 Intro
0:48 Conversation with JG
3:00 Personal examples of tastemakers
8:22 Do we take tastemakers for granted?
10:09 Marketing content
18:10 What is The Juice doing?
22:58 Outro

Filling the Gap and Becoming the Tastemaker for B2B Content

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