Welcome to Times Will Tell, The Times of Israel’s weekly feature podcast.

This week, we speak to two of the co-founders of New Legend, a pioneering company in the field of financing Israeli television content.

After Israeli filmmakers and showrunners spent years chasing government funding and local production studios, New Legend has created a new model and venture for financing film and television projects, with backing from Israeli investment firm Meitav, which will tap into its network of investors and business relationships.

Gal Yashar, CEO of New Legend, and Oded Turgeman, New Legend's director of content, talk about this new model of the film and TV business in Israel, building on the country's reputation as a high-tech nation and now becoming the content nation.

New Legend recently established an accelerator with the Jerusalem Film and Television Fund, selecting 11 new TV projects for development, and bringing together additional funding from leading broadcasters, including Netflix, HBO, A&E  and Israeli studios Yes and Hot.

Yashar comes from the world of Israeli high-tech while Turgeman has years of experience in developing animation content.

IMAGE: Oded Turgeman (left) and Gal Yasher, two of the New Legend co-founders (Courtesy)

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