Film School for Marketers

Are you a HubSpot user looking to get the most of your videos? Do you know how to use the video tools in HubSpot properly? Oftentimes, we obsess over YouTube metrics but don’t pay much attention to the deep analytics we can get from our existing marketing/sales tools.

This week, Carina Dufy, Director of HubSpot Training at IMPACT, joins us to discuss her strategy for training clients on the HubSpot tools and the right video metrics to track in HubSpot.

There is no such thing as "too small of budget" or "too small of a company" to start creating effective educational videos for your business, and Sean Horsfall with Len's Cove Marina is an amazing testament to that.

This team has become the second-largest boating education channel in North America in only 6 month's time, and it's because Sean "owned" his whole video creation process.

Get ready for a great discussion about how to do social media video the right way. From production value options to budget considerations, we hear from Hector Cortez about how he's seen his clients avoid some of the biggest video production mistakes when it comes to social media.

Ready to improve your business video production quality and quantity?

In this episode, we sit down with Thad Barnette from the Metal Roofing channel to discuss his production process, their improvement over time, and how to continually get better personally and as an organization.

When you think about how you’re communicating in your video content, have you ever considered the chemical reaction your viewers have?

My guess is probably not.

In this episode of the Film School for Marketers Podcast, we’re sharing our thoughts from a TED Talk from communication expert David JP Phillips titled, “The Magical Science of Storytelling.”

We’ll be breaking down the chemical reactions that move your viewers to action, and the ones that prevent it.

Struggling to get your staff on camera and participating in video production?

Today we have special guest Devon McCarty with us. He is the Senior Videographer for Mazella Companies to talk about their journey with insourcing video.

Devon is going to be sharing 6 lessons he learned about getting the staff comfortable and excited about being on camera.

A common thing we all deal with in the video world is setting up and optimizing a YouTube channel.

But what separates a YouTube business channel from other channel types, and why should we think about ours differently?

Today, we welcome special guest Keven Ellison, VP of Marketing at AIS. Keven is probably a familiar face because of his active involvement as a member of the Film School for Marketers community. What makes him an even better guest for today's episode is that he's built a truly world-class video culture at his organization, Advanced Imaging Solutions.

We have a ton of admiration for him and his team and are thrilled to have him with us to share their journey with content and video.

On today's episode, we’re going to be talking about one of the most common questions we get, how does Vidyard stack up against other video platforms? 

We aren’t just providing our experience with other platforms but pulling in feedback from G2 Crowd to share what reviewers are saying. 

As we dive in, we’re going to be looking at the platforms from two different angles.

Some of the ones we’re talking about are 1:1 video products, while others are simply video hosting platforms.

On this episode of Film School for Marketers, we have special guest Chris Greene from Flood Insurance Guru.

He has decided to produce 365 videos in 365 days. In addition to producing an incredible amount of video content, he has also made other commitments to blogging and producing a podcast.