Film School for Marketers

Film School for Marketers

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Film School for Marketers episodes

  • 23 On-Camera Tips for Video Marketers
    In the spirit of this being Episode 25, we wanted to do things a little differently today.
    We were planning on sharing 25 on-camera tips for produced video and 1:1 video — But full transparency, that didn't happen. 
    After going through footage we realized some footage was lost, so we're bringing you 23 tips for now and will add the last two at a later date. Sometimes, that happens in video world!
    17 min
  • Content Marketing the Human Way (with Liz Murphy)
    Wondering how to be more human and authentic in your content? 
    In this episode of the Film School for Marketers Podcast, Liz Murphy joins us to discuss how to use storytelling and personality to build more authentic relationships with buyers. 
    Also, we discuss what the heck is going on with social media and what it has to do with your content.
    31 min
  • How to Get Your Team Comfortable on Camera
    Struggling to get your team comfortable in front of the camera?
    On this episode of Film School for Marketers, we'll be discussing ways to help your team feel confident, what to look for in a videographer, and how a videographer impacts how your team feels on camera.
    22 min
  • Assignment Selling & Closing More Deals with Video
    How many videos would a prospect be willing to watch before doing business with you? Better yet, how many videos would lead to a sale?
    In this episode of the Film School for Marketers Podcast, we're discussing the process of Assignment Selling, how to use video to shorten your sales cycle, and how to make sure your prospects watch your videos when it counts.
    21 min
  • Customer Testimonials, Filming at Events, and Producer Problems
    This past week was one for the books to say the least. Zach and I were in Connecticut with the entire team for our major digital sales and marketing event IMPACT Live, where I had the chance to be heavily involved in the video production side of things.
    On this episode, I share my experience and what I learned (good and bad.) We chat about working with an outsourced video crew, what it was like getting client testimonials at a live event, and overall what it’s like being a producer for the first time.
    24 min
  • How Vidyard Uses Its Tool to Better Prospect & Close Deals
    Ready to master 1:1 video for prospecting?
    In this episode, we're diving into different stages of the sales cycle, how to use video, what Jacob has seen work well for Vidyard and for clients, as well as what to avoid.
    Jacob brings a ton of experience to the table and is here to offer up ways to use video effectively whether it be with prospecting or closing deals faster.
    33 min
  • Vidyard Video Benchmark Report for 2019 Review
    Vidyard and Demand Metric recently released their video benchmark report for 2019 containing trends in the business community when it came to video.
    In this episode, we're diving into what the findings revealed and what it means for your organization.
    27 min

About Film School for Marketers

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Are you a marketing or sales professional looking to master video? Join this weekly series from IMPACT as Myriah, Will, and Zach share expert insights on content strategy, production, video culture,…