Please listen to the latest episode of our Finally, Marketing That Works podcast. In this one, we're sitting down with Shawn Walchef. He is the founder and CEO of Cali BBQ Media, where he entertains and educates entrepreneurs on how to adapt their business strategies in an increasingly connected world!
Hear from him as he shares some insights on merging traditional methods into innovative digital approaches.
Highlights of This Episode:
[01:33] Cali Barbecue Media
[01:47] Undesirable Location
[02:04] Yellow Pages
[03:11] Pacquiao Fight
[04:06] Commercial for a Restaurant
[04:51] Ghost Kitchen
[05:55] Barbecue is Subjective.
[06:25] Simplifying the Internet
[08:16] “During a pandemic with a restaurant.”
[08:27] Greatest Gift Accelerator
[09:03] Primary Technology Partner
[09:55] Kids are making $20 Million
[11:31] The most difficult thing is getting over the ego
[11:53] Sounding Stupid, Looking Stupid
[12:34] Plan, Produce, Publish, Promote
[13:11] “No one's going to tell your story better than you are.”
[14:37] Boom, Boom, Boom, Boom, Boom
[15:48] “Being the hero and loving good food and being a part of something more than themselves.”
[16:45] “I'm a barbecue media person.”
[17:23] “The goal is to create to be so good they can't ignore you.”
[17:59] “The craft of storytelling, the craft of producing media content, our job is to be so good.”
[18:20] Incredible Opportunities
[20:24] Build a relationship and a community
[22:27] Compartmentalize
[24:29] I spent money on this and boy did it flop
[26:46] “I wish I did more.”
[27:19] Passive Conversation
[27:51] Clubhouse
[29:21] “Have a conversation build a deeper connection.”
[30:05] “I have to take care of myself first.”
[30:59] Conceited and Self-centered
[32:21] “You're learning how to post better.”
[33:40] “They reward native video.”
[33:58] Hook Point?
[35:33] Smartphone Storytelling
YouTube Podcast Video Link:
https://www.youtube.com/watch?v=YseaQB_-nnk&t=172s