Finally, Marketing That Works

Finally, Marketing That Works

By Mitchell SlaterBusinessMarketing
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Finally, Marketing That Works episodes

  • #005, Brittany Canaski, Hello Velocity Founder, Is A Millennial Coach Who Helps People Discover Their Life's Purpose.

    Our Podcast's new episode features Brittany Canaski, Hello Velocity's Founder and Millenial Coach, who empowers ambitious millennials to get unstuck now to avoid the midlife crisis later. As someone specializing in marketing, Brittany helps small businesses develop an online strategy that suits their needs perfectly for success in today's world. Learn from this fascinating discussion and be engaged!

    #SlaterStrategies #FinallyMarketingThatWorksPodcast

    Highlights of This Episode

    • [00:57] Quite a wild time to be starting a business

    • [01:35] Public Testimonials

    • [02:57] “Why would you want to jump around?”

    • [03:37] That very simple life and it was very standardized

    • [04:07] ”We have this guilt.”

    • [04:43] “I do not want to work eight to five till I'm 65.”

    • [05:37] “It took a lot of research, took a lot of faith, I've had a ton of failures.”

    • [06:25] “Because that's just not the norm.”

    • [07:04] Unconventional

    • [07:24] “It just gets you stuck in this cycle of comparison

    • [07:47] Comparison game is dangerous.

    • [08:39] “Helping them be content.”

    • [08:48] It's really industry agnostic and it's position agnostic

    • [10:16] Three-step process

    • [10:28] Cards on the table

    • [10:45] “Realigning to your values.”

    • [12:13] Provoking pieces

    • [13:22] “I didn't do any of the sales aspect.”

    • [14:07] “Mindset of quitting my job and not having money.”

    • [15:25] “We have to be the givers and the nurturers and the providers.”

    • [15:44] “Our first training topic.”

    • [16:00] Mindset saboteurs

    • [16:36] “I was a solopreneur.”

    • [16:51] Work Work World

    • [17:20] “Average of your five closest friends.”

    • [18:58] Lewis and Clark


      • YouTube Podcast Video Link:

      https://youtu.be/gOD4B8d1SVA

      28 min
    • #009, Shawn Walchef, Cali BBQ Media Founder, Shares How to Adapt in this Changing Digital World

      Please listen to the latest episode of our Finally, Marketing That Works podcast. In this one, we're sitting down with Shawn Walchef. He is the founder and CEO of Cali BBQ Media, where he entertains and educates entrepreneurs on how to adapt their business strategies in an increasingly connected world!


      Hear from him as he shares some insights on merging traditional methods into innovative digital approaches.

      Highlights of This Episode:

      • [01:33] Cali Barbecue Media

      • [01:47] Undesirable Location

      • [02:04] Yellow Pages

      • [03:11] Pacquiao Fight

      • [04:06] Commercial for a Restaurant

      • [04:51] Ghost Kitchen

      • [05:55] Barbecue is Subjective. 

      • [06:25] Simplifying the Internet

      • [08:16] “During a pandemic with a restaurant.”

      • [08:27] Greatest Gift Accelerator 

      • [09:03] Primary Technology Partner

      • [09:55] Kids are making $20 Million

      • [11:31] The most difficult thing is getting over the ego

      • [11:53] Sounding Stupid, Looking Stupid

      • [12:34] Plan, Produce, Publish, Promote

      • [13:11] “No one's going to tell your story better than you are.”

      • [14:37] Boom, Boom, Boom, Boom, Boom

      • [15:48] “Being the hero and loving good food and being a part of something more than themselves.”

      • [16:45] “I'm a barbecue media person.”

      • [17:23] “The goal is to create to be so good they can't ignore you.”

      • [17:59] “The craft of storytelling, the craft of producing media content, our job is to be so good.”

      • [18:20] Incredible Opportunities

      • [20:24] Build a relationship and a community

      • [22:27] Compartmentalize

      • [24:29] I spent money on this and boy did it flop

      • [26:46] “I wish I did more.”

      • [27:19] Passive Conversation

      • [27:51] Clubhouse

      • [29:21] “Have a conversation build a deeper connection.”

      • [30:05] “I have to take care of myself first.”

      • [30:59] Conceited and Self-centered

      • [32:21] “You're learning how to post better.”

      • [33:40] “They reward native video.”

      • [33:58] Hook Point? 

      • [35:33] Smartphone Storytelling 


        • YouTube Podcast Video Link:
        https://www.youtube.com/watch?v=YseaQB_-nnk&t=172s

        37 min
      • #010, Trailer, Jay Shifman on Building Connection Through the Power of Social Media

        In the next episode of "Finally, Marketing That Works "podcast, we have our guest Jay Shifman, a mental health coach, podcast host, and the founder of the Choose Your Struggle podcast, as he openly talks about the stigma around mental health issues and how social media became a tool for him to connect and help him succeed in his chosen career path along with some tips on building your podcast. You won't want to miss it, so stay tuned.


        #September15
        #SlaterStrategies
        #FinallyMarketingThatWorks

        1 min
      • #008, Barbie Wharton, A Story Of Resiliency, Passion And Hard Work

        Barbie Wharton was diagnosed with bell's palsy in 2015, but she didn't let that stop her from pursuing her passion for dancing! She is the founder and dance director of b1 Dance Production Inc and the person behind Bell's Palsy Talk blog.  Let us hear her inspiring story and learn tips from a mompreneur by tuning to our new episode of "Finally, Marketing That Works" podcast.


        Highlights of This Episode

        • [01:12] Fellow entrepreneurs starting new adventures

        • [01:20] Home of the 2010 Olympics,

        • [01:45] Dance planning events.  

        • [02:15] “My Bell's Palsy”

        • [02:36] “I danced my whole life”

        • [03:23] Dance Competition in 2021. 

        • [04:07] Crazy Adventure 

        • [05:23] Royal Ballet programs

        • [05:51] My brand is very personal now for my events.

        • [06:07] Virtual Dance Competitions, 

        • [08:34] Perfectly Symmetrical

        • [08:59] “It has given me a platform to talk about.”

        • [10:02] A bit of a train wreck

        • [12:02] Adult Dance Times 

        • [13:30] Newspaper Ad Placements

        • [14:01] Completely a Measurable

        • [14:46] “As entrepreneur and marketers like” 

        • [15:23] Internet Legs 

        • [15:39] Favorite Jokes 

        • [15:51] Perfect Cause

        • [16:02] Massive Pimple

        • [16:46] Worst Case Scenario

        • [17:16] Amazon and Starbucks 

        • [18:03] “a thousand percent, am all about authenticity”

        • [18:27] People to Idolize

        • [19:07] These essential oils

        • [19:29] Wake up one day with a paralyzed face

        • [20:12] Crash and Burn

        • [20:53] Business and Marketing

        • [21:43]”I'd rather be happy in my Honda Civic, than crying in my Ferrari”

        • [22:33 “I'm telling my story”

        • [23:05] “1 to 3 big takeaways” 

        • [23:34] “Truly passionate about”

        • [24:42] “Follow your passion”

        • [24:50] “Personal Section”

        • [26:14] “Open to New Opportunities”


          • YouTube Podcast Video Link:

          https://www.youtube.com/watch?v=uVUyduXtjWs


          28 min
        • #009, Trailer, Shawn Walchef, Cali BBQ Media Founder, Shares How to Adapt in this Changing Digital World

          Please listen to the latest episode of our Finally, Marketing That Works podcast. In this one, we're sitting down with Shawn Walchef. He is the founder and CEO of Cali BBQ Media, where he entertains and educates entrepreneurs on how to adapt their business strategies in an increasingly connected world! 

          Hear from him as he shares some insights on merging traditional methods into innovative digital approaches.

          1 min
        • #008, Trailer, Barbie Wharton, A Story Of Resiliency, Passion And Hard Work

          Barbie Wharton was diagnosed with bell's palsy in 2015, but she didn't let that stop her from pursuing her passion for dancing! She is the founder and dance director of b1 Dance Production Inc and the person behind Bell's Palsy Talk blog.  Let us hear her inspiring story and learn tips from a mompreneur by tuning to our new episode of "Finally, Marketing That Works" podcast on September 1.

          1 min
        • #007, Richard Bartolowits of Connections Homeschool Shares How Advertising Brings Positive Outcomes

          Learn from this informative episode of the “Finally, Marketing That Works” podcast, which features the principal of Connections Homeschool-- Richard Bartolowits talks about the different changes he experienced through his career in the homeschool industry. And as other trends come up, he boldly adapts the various marketing strategies to unceasingly reach the school's intended audience and maintain engagements through time.


          Highlights of This Episode

          • [01:59] Jeep Wrangler Wave

          • [03:50] Kenai Setting

          • [04:52] “We hit over 1900 students enrolled with us”

          • [05:53] “One teacher who enrolled 285 people”

          • [06:50] “We’re gonna keep homeschooling”

          • [07:35] Alaska is its own little beast

          • [08:06] “I want to homeschool my children”

          • [09:49] “We respect parents' right to make the choices for their kids”

          • [10:50] $300 fly tying kit

          • [11:41] “Buy a Ferrari with it”

          • [13:33] $100 skis

          • [15:12] “I will pay for the firearms class”

          • [16:48] “This is my sixth year with the program and marketing”

          • [18:42] “Is that a big advertising revenue?”

          • [19:43] “We have 1000 people visit our website”

          • [20:34] “We got 1000 students without advertising”

          • [22:01] “Radio ad or TV or billboard or anything like that”

          • [23:58]  “It took me five years to develop a logo”

          • [25:31] “One of my guilty pleasures”

          • [26:20]  “That's kind of intimidating”

          • [27:48] “We used to have about a 35 character web address”


            • YouTube Video Podcast Link:

            https://www.youtube.com/watch?v=o9lyY415d2I

            27 min
          • #006, Mr. Marketing, Mark Newsome, shares his Winning Strategies to Dominate Market Competition

            Mark Newsome, aka Mr. Marketing, is a Retail Business Cash Flow Generation Strategist at "youcanmarketonlinenow.com." With his immense marketing experience, he is helping profit-driven small business owners develop concrete lead generation strategies to increase their profits tenfold! So stay tuned for another informative episode of the "Finally, Marketing That Works" Podcast that will surely help you and your business!

            #SlaterStrategies


            Highlights of This Episode

            • [02:25] “I've always had probably just like you some marketing instincts.”

            • [02:46] Known debt

            • [04:14] The internet is the root of all of this stuff

            • [06:18] “Sir, they don't make albums anymore.”

            • [08:52] To stay in control

            • [09:28] “We are the tenants of the Mark Zuckerberg of this world.”

            • [11:41] A vast majority of major competitors

            • [13:24] One Time Only Offer

            • [14:37] Walking talking billboard.

            • [15:30] A joint venture strategic alliance

            • [18:54] National Franchise

            • [20:42] “I call this the McDonald's technique.”

            • [21:42] McDonald's doesn't discount

            • [22:58] “Are you okay with periodically returned it in favor?”

            • [23:58] That billboard is not interactive.

            • [26:21] The magic question.

            • [27:51] The word of mouth and word of mouth’s effect.

            • [30:03] Residual sort of effect

            • [30:50] 22 sequential Small Business Marketing Mastery series


              • Youtube Video Podcast Link:
              https://www.youtube.com/watch?v=xnMhtjsXcPU 

              32 min
            • #007, Trailer, Richard Bartolowits of Connections Homeschool Shares How Advertising Brings Positive Outcomes

              On August 25th, Learn from this informative episode of the “Finally, Marketing That Works” podcast, which features the principal of Connections Homeschool-- Richard Bartolowits talks about the different changes he experienced through his career in the homeschool industry. And as other trends come up, he boldly adapts the various marketing strategies to unceasingly reach the school's intended audience and maintain engagements through time. 

              1 min

            About Finally, Marketing That Works

            From the publisher's feed

            Stop wasting money on marketing that doesn't work. Getting people to notice you online is overwhelming and costing you valuable time and money. In this podcast, you'll hear from guests from all over…