Finally, Marketing That Works

Finally, Marketing That Works

By Mitchell SlaterBusinessMarketing
Download on the App Store

Finally, Marketing That Works episodes

  • #014, Matt Artz Talks About Applied Anthropology in Business.

    It's time to dive in! Design Anthropology has been making waves for quite some time. However, some people might not know what it is or how it impacts the modern world, so don't miss out on today’s episode of "Finally, Marketing That Works" podcast with Matt Artz, the Founder & Career Coach at Anthro to UX. We will go over all you need to know about how applied anthropology can help you succeed in business.

    Stay tuned, and don't miss out on this interesting podcast.

    #SlaterStrategies

    #FinallyMarketingThatWorks

    Highlights of This Podcast:

    • [01:41]   design anthropologist

    • [02:26]  Anthropology in Business

    • [02:41]  Anthro to UX

    • [04:26]  application of cultural anthropology to real world modern problems.

    • [08:31]  individual mind is sort of shaped by the culture that you're within.

    • [10:03]  observing is always better than talking

    • [12:02]  “bigger, better mousetrap"

    • [13:16]  UX is a relatively new role in the grand scheme of I.T jobs

    • [14:00]  UX has sort of taken sucked in HCI

    • [16:43]  the sooner you can get your hands on doing the work, the better,

    • [19:49]  use your expertise to sort of solution the issue

    • [21:01]  as anthropologists were trained to sort of take an outsider perspective

    • [23:02]  I focus on one and try to do it well

    • [23:49]  a new book by Gillian Tett


      • YouTube Video Podcast Link:

      https://www.youtube.com/watch?v=9Nkpwz7Yhj4

      31 min
    • #013, Dr. Kristen Hager, Delightful Chiropractic Owner, Shares The Value of Marketing and Brand Awareness.

      Dr. Kristen Hager, owner and chiropractor at Delightful Chiropractic shares her passion and the desire to help more families become delightful through chiropractic care. As she took on a solo venture of running her business, in this episode, Dr. Hager shares how digital marketing in the form of website promotion and email marketing helped build branding for her business and reach their target audience.

      #FinallyMarketingThatWorksPodcast

      #SlaterStrategies

      Highlights of This Podcast:

      • [01:43] Delightful Chiropractic

      • [01:52] I'm a solo entrepreneur

      • [05:23] chiropractic, it's a service industry

      • [06:28] I am a cash practice.

      • [06:34] I specialize in prenatal, postpartum. I'm a certified pediatric chiropractor

      • [08:45] bodies respond really well to that gentle, gentle force adjustments

      • [08:55] I'm a more gentle chiropractor

      • [10:22] Chiropractors are nerds who love educating

      • [15:51] arm a big connector of moms to the resources they need

      • [17:12] I studied a lot of Donald Miller stuff

      • [17:51] make them the hero

      • [18:54] help them solve their problem.

      • [19:38] the pandemic brought up about a lot of change in the language

      • [20:15] Every three to five years of websites should be updated

      • [21:12] I did an ad in a local coupon book.

      • [22:21]  the theater chiropractor.

      • [22:38]  I've been in a TV ad

      • [23:14] my fees are my fees

      • [23:54]  billion-dollar mission,

      • [24:59] email marketing is a big thing

      • [26:42] it's great to meet the person who could potentially help you.

      • [27:51] getting people to offer up their email, that's kind of a big deal

      • [28:42] they signed up and came to me on my terms

      • [29:20] cherries is an analogy for clients

      • [32:07]  it's really important to keep your overhead low

        • YouTube Video Podcast Link:

        https://youtu.be/-mqcG5EA2D0

        35 min
      • #014, Trailer, Matt Artz Talks About Applied Anthropology in Business.

        “Finally, Marketing That Works” podcast is back this week with another episode! Our guest Matt Artz, the Founder & Career Coach at Anthro to UX, will help us learn about how applied anthropology can impact your business success in general by answering all of our questions directly. 

        Save the date and tune in on October 13th!

        #SlaterStrategies

        #FinallyMarketingThatWorks

        1 min
      • Special Episode, Stephanie McConnell Talks School Leadership and Her Entrepreneur Journey.

        Join us as we interview an expert in the field. The founder of the Principal Principles,  Assistant Superintendent, and co-author of "WIN Time," Stephanie McConnell, will be our guest in this special episode of the "Finally, Marketing That Works" podcast.

        Let's hear her share her knowledge about Leadership along with some school marketing tips and valuable pieces of advice about work and life balance. Stay tuned!

        Highlights of This Podcast:

        • [02:19]  I am the Assistant Superintendent

        • [03:43]  I was challenged with all the COVID protocols

        • [06:30]  I made a decision that was best for kids

        • [07:45]  I am a workhorse

        • [08:21]  I work before I go to work

        • [09:35]  I wrote a book last year and open my own publishing company.

        • [10:04]  I take on some speaking engagements,

        • [11:14]  the number one factor of how student do in school is the teacher.

        • [11:30]  your school is only as great as the principal leading that

        • [12:44]  We have had a great turnout of teachers this year.

        • [13:48]  We're a small school district, so it feels like a family

        • [14:54]  our staffing matches our student population

        • [15:50]  marketing world when it comes to public schools

        • [17:10]  competing against another school that is close by to get the best teachers

        • [20:20]  Win Time and the subtitle is Fearlessly Transforming Your School

        • [21:15]  understand their strengths and their weaknesses

        • [23:35]  getting personalized with your students

        • [24:55]  teachers face challenges every single day

        • [28:23]  Administrator for the last 15 years

          • YouTube Video Podcast Link:

          https://youtu.be/lL75E6bdXuo

          32 min
        • Special Episode, Trailer, Stephanie McConnell Talks School Leadership and Her Entrepreneur Journey.

          Get ready to be inspired! This week, we are joined by Assistant Superintendent, founder of Principal Principles, and co-author of the book "WIN Time," Stephanie McConnell. She'll share her experiences juggling multiple responsibilities along with some tips about school marketing. 

          Don't miss out on catching this special episode of our "Finally, Marketing That Works" podcast and hear from a leader with more than a decade of experience about things that worked in the education institution. Tune in on 𝐎𝐜𝐭𝐨𝐛𝐞𝐫 𝟒𝐭𝐡!


          #SlaterStrategies
          #FinallyMarketingThatWorks

          1 min
        • #013, Trailer, Dr. Kristen Hager, Delightful Chiropractic Owner, Shares The Value of Marketing and Brand Awareness

          In our new episode on October 6th, let us learn from Dr. Kristen Hager, Delightful Chiropractic owner and chiropractor, who has built her business through effective digital marketing strategies.

          Listen to how she does every part of this incredible venture on her own- listen in as she shares what works best for building a powerful online presence today.

          #FinallyMarketingThatWorksPodcast

          #SlaterStrategies

          1 min
        • #012, Nicole Schaefer Talks Trademarks and Protecting Your Brand

          As an entrepreneur, you'll have to take care of more than just the basic needs. Legalities can make or break a company if they're not handled properly.

          Tune in today as Nicole Schaefer of Yellow Dog Legal joins us for a new episode of the "Finally Marketing That Works" podcast with her best tips to help entrepreneurs understand what might seem like minor details but can end up having huge consequences if left unattended! See yah!

          Highlights of This Podcast:


        • [02:03]  Yellow Dog legal

        • [02:15]  blogging website for lawyers.

        • [03:47]  trademarks protect things

        • [05:11]  everybody should have a trademark

        • [06:25]  common law trademark

        • [08:15]  trademarks are taking about six to nine month

        • [08:33]  I do charge a flat fee for trademarks

        • [09:22]  Office Action

        • [10:08]  have to be renewed

        • [10:35]  ask for proof

        • [11:22]  I chose this area actually is because it's federal

        • [12:55]  R means that you're officially registered

        • [13:27]  part of having a trademark is having a duty to enforce it.

        • [16:07]  do something arbitrary or fanciful

        • [18:13]  Get your contracts in order and hire an attorney


          • YouTube Video Podcast Link:

          https://youtu.be/R-HIW5Wn2Q4

          19 min
        • #011, Lysa Miller, LadyBugz Interactive CEO Discusses Brand Development Using Web Solutions

          SEO Guru and CEO at LadyBugz Interactive Agency, Lysa Miller, imparts her burning passion and dedication for using web solutions and digital marketing to build brand awareness for small to mid-sized businesses. Be connected with Lysa as she takes us into her almost 20 years of a learning experience about brand development on this new episode of the "Finally, Marketing That Works" podcast".

          #SlaterStrategies
          #FinallyMarketingThatWorks

          Highlights of This Podcast:


          • [01:46]  cheer for Holy Cross football

          • [02:26]  I'm not American, I'm actually Canadian

          • [03:18]  brand building and social media, and SEO

          • [03:55]  enjoy early growth

          • [04:18]  cover of the Boston Business Journal's 2020 book

          • [04:37]  male dominated field.

          • [05:29]  LadyBugz 2.0

          • [05:57]  improving the customer experience

          • [07:49]   b2b companies

          • [10:08]  your mission, your message and your visual look

          • [11:34]  brand evolution

          • [13:11]  I'm the brand builder

          • [15:53]  taking big risks

          • [17:37]  do your due diligence

          • [21:45]  owner of the business, versus a dedicated marketing person

          • [23:16]  learn as you go

          • [24:35]  conditional programming language

          • [26:14] brand yourself at the expert that you are


            • YouTube Video Podcast Link:

            https://youtu.be/5P5SjY-oa-A

            29 min
          • #012, Trailer, Nicole Schaefer Talks Trademarks and Protecting Your Brand

            Every business needs to understand the legalities that can affect their business. Nicole Schaefer, a lawyer and co-founder of Yellow Dog Legal, will be on our “Finally Marketing That Works” podcast.

            Tune in on Sept 29th as she will be sharing pieces of advice that might come in handy for startups as well as long-running businesses!

            #SlaterStrategies

            #FinallyMarketingThatWorks

            1 min
          • #010, Jay Shifman on Building Connection Through the Power of Social Media

            In the next episode of "Finally, Marketing That Works "podcast, we have our guest Jay Shifman, a mental health coach, podcast host, and the founder of the Choose Your Struggle podcast, as he openly talks about the stigma around mental health issues and how social media became a tool for him to connect and help him succeed in his chosen career path along with some tips on building your podcast.


            Highlights of This Podcast:

            • [01:34] huge die hard Eagles fan

            • [01:41] giant Cincinnati Reds fan and Boston Celtics fan

            • [02:15] Choose Your Struggle

            • [03:35] So, that's why I get up every day and do what I do

            • [05:15] here are people who are struggling with full blown addiction

            • [07:33] Mark Zuckerberg fan

            • [11:30]  I've never made monetization a primary focus

            • [14:01]  My personal favorite is that there's a website called PodCorn.

            • [16:41] one of my favorite movies about mental health, which is Good Will Hunting

            • [16:50]  I have kind of a little shrine to Robin Williams and tattooed on my arm dedicated to him

            • [17:45]  in 2009 I attempted suicide twice

            • [18:14] If you are struggling Reach out, don't be afraid.

            • [18:47] Reach out to me over social media and I will be there for you

            • [19:53] come be part of the Choose Your Struggle Community.


              • YouTube Video Podcast Link:

              https://youtu.be/MSymyjQSjss

              21 min

            About Finally, Marketing That Works

            From the publisher's feed

            Stop wasting money on marketing that doesn't work. Getting people to notice you online is overwhelming and costing you valuable time and money. In this podcast, you'll hear from guests from all over…