Dr. Kristen Hager, owner and chiropractor at Delightful Chiropractic shares her passion and the desire to help more families become delightful through chiropractic care. As she took on a solo venture of running her business, in this episode, Dr. Hager shares how digital marketing in the form of website promotion and email marketing helped build branding for her business and reach their target audience.
#FinallyMarketingThatWorksPodcast
#SlaterStrategies
Highlights of This Podcast:
[01:43] Delightful Chiropractic
[01:52] I'm a solo entrepreneur
[05:23] chiropractic, it's a service industry
[06:28] I am a cash practice.
[06:34] I specialize in prenatal, postpartum. I'm a certified pediatric chiropractor
[08:45] bodies respond really well to that gentle, gentle force adjustments
[08:55] I'm a more gentle chiropractor
[10:22] Chiropractors are nerds who love educating
[15:51] arm a big connector of moms to the resources they need
[17:12] I studied a lot of Donald Miller stuff
[17:51] make them the hero
[18:54] help them solve their problem.
[19:38] the pandemic brought up about a lot of change in the language
[20:15] Every three to five years of websites should be updated
[21:12] I did an ad in a local coupon book.
[22:21] the theater chiropractor.
[22:38] I've been in a TV ad
[23:14] my fees are my fees
[23:54] billion-dollar mission,
[24:59] email marketing is a big thing
[26:42] it's great to meet the person who could potentially help you.
[27:51] getting people to offer up their email, that's kind of a big deal
[28:42] they signed up and came to me on my terms
[29:20] cherries is an analogy for clients
[32:07] it's really important to keep your overhead low
YouTube Video Podcast Link:
https://youtu.be/-mqcG5EA2D0