The future of #marketing is here! Get ready to learn how you can stay on top in today's digital era with Ryan Kemp, the co-founder of Zulu Shack Creative. He'll be joining us today for an exciting episode that will help entrepreneurs like YOU increase their #SearchEngineOptimization knowledge and achieve the success you've always wanted. Stay tuned on the "Finally, Marketing That Works" podcast. See ya then!
#FinallyMarketingThatWorks
Highlights of this Podcast:
[02:46] I work slash worked for one of the bigger law firms in the in the area that used to be called Steinger, Iscoe & Greene.
[03:42] I decided to transition away from the law firm and work full-time at the agency, which is Zulu Shack Creative
[04:02] I've been in SEO for almost six years.
[04:23] I was like, what, what is SEO?
[05:44] more people know what SEO is, but I have this analogy I've used for years now
[06:11] I'll always talk, you know, start with client and tell them that their business is the village
[07:14] SEO, I like to say is the gathering side to the hunting side so it's the gardening and gathering.
[09:42] You're the first I think real SEO I've ever told that to
[14:29] you know, Zulu is a tribe in South Africa.
[14:57] I love your tagline
[15:15] That's my next step is taglines and figuring out how to be clear.
[18:13] with SEO, it's sort of like, you know, a bunch of chefs a bunch of recipes,
[19:25] the first thing I will do is usually a crawling and indexing audit
[20:10] that's called a redirect chain
[20:36] the idea with search, you know, with SEO is is that Google is sort of the enemy
[21:00] Google will tell you what's going on, they'll tell you crawlers are hitting your site
[22:23] it's called a website, and we use the term spider and all that good stuff
[22:35] Are they being linked too? And are they linking back?
[22:59] second thing that I'll go into usually, is a strategy
[23:51] what does the client want to rank for?
[24:02] I'll usually do a lot of analysis, a lot of keyword analysis
[25:37] our agency does everything from start to finish in house
[26:30] Google Search Console
[27:29] Jarvis AI
[29:52] you do completely different SEO for a large corporation than from a small website,
[30:13] the biggest things differences I see is just resources
[31:24] for a lot of the bigger websites, there's just seems like there's always more challenges
[34:08] I would go anywhere between five and fifteen hours 20
[34:27] someone on the Google team actually said SEO takes anywhere between four and ten months
[34:49] I usually think it's healthy to go anywhere between five and fifteen
[36:51] we are Zulu Shack Creative. Named because my brother and I, obviously from South Africa
YouTube Video Podcast Link:
https://youtu.be/eE1tkp51fMc