Finally, Marketing That Works

Finally, Marketing That Works

By Mitchell SlaterBusinessMarketing
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Finally, Marketing That Works episodes

  • #029, Mitchell Slater On Growing Your Influence And Connection Through LinkedIn
    Mitchell Slater is back with another episode of the “Finally, Marketing That Works” podcast. Listen as he talks about expanding your business connection using LinkedIn and all the information necessary for your profile to stand out! Catch some tips and grow your business this 2022! So, stay tuned!

    #SlaterStrategies

    #FinallyMarketingThatWorks

    Highlights of This Podcast:

    • [01:00]  if you don't have a LinkedIn, please make a link

    • [01:25] Once you make it, you want a profile picture, of course, just like a Facebook

    • [01:40]  it needs to be a picture of you

    • [02:43] Then you have a cover photo again, just like on Facebook

    • [03:26] make sure you have a good good cover photo

    • [03:57] put in a short little bio on yourself like a couple sentences of what it is you do and you want that to be very niche very focused

    • [05:04] put your city in there where you are

    • [05:20] If you have any type of like lead generator, or an e book or some sort, you can add some of these things in the featured section

    • [06:01] there is a bio section, I encourage you to have it be obviously maybe three to five paragraphs on you and who you are

    • [07:44] There's another section that you can fill out based on your what licenses or certifications

    • [08:33] the more you fill out, the better you're going to pop up in searches

    • [09:08] you can actually have something that's called recommendations on LinkedIn

    • [10:16] maybe you try and connect with people from from high school or college, or a current workplace

    • [10:57] if you send too many connections out in a day, there's a thing called LinkedIn jail

    • [11:27] LinkedIn does reward people, the more you engage on the profile

    • [12:05]  if you have somebody who is commenting, and liking and sharing and just on the platform, adding value and making the platform better

    • [12:12] they're going to let you send more connection requests to people and be more engaged in the platform


    • YouTube Video Podcast Link:
      https://youtu.be/bat6rtUvhpA
      14 min
    • #028, Five Websites You Can't Live Without

      Tune into our episode of the "Finally, Marketing That Works" podcast with Mitchell Slater and learn more about the TOP FIVE must-have websites that are essential for your business. Find out what sites you should be utilizing, how to use them effectively, and what they offer to have a prosperous 2022! See you!

      #SlaterStrategies

      #FinallyMarketingThatWorks

      Highlights of This Podcast:

      • [00:47] number one, which is a site called Fiverr
      • [02:13] we have other things we're way better at than making logos
      • [03:01] you are always protected on Fiverr
      • [03:30] They're not giving them their credit card information
      • [03:50] you're just paying for the person services
      • [04:09] a site called Upwork
      • [04:15] a place where you can find freelancers from all over the world to do different tasks
      • [04:48] Number two is LinkedIn
      • [05:15] there's a lot of power behind LinkedIn
      • [06:06] a free social site that you can get involved in and get to know people from all over with your business
      • [06:15] Number three, Canva
      • [06:38] you can go in there and create graphic posts for Facebook or Instagram or LinkedIn
      • [07:26] Number four, it's pretty self explanatory. But Google
      • [08:01] powerful in and of itself
      • [08:59] number five. trickery here, it's you, it's your website
      • [09:05] one of the ones that you need in your life, if you don't have one, you need one
      • [09:34] You need it to be built, built well and ready to to help you
      • YouTube Video Podcast Link:

        • https://youtu.be/_UxtvtTmTZo
        • 12 min
        • #028, Trailer, Five Websites You Can't Live Without

          Do you feel overwhelmed with the number of websites out there? You're not alone! The truth is, it can be hard to know where your best bet might lie. So join us on this podcast with our host Mitchell Slater- CEO of Slater Strategies, as we narrow down our list for the TOP FIVE WEBSITES that will help grow any business and how they could benefit YOU in many ways! Stay tuned on January 19, only here on the "Finally, Marketing That Works" podcast.

          #SlaterStrategies

          #FinallyMarketingThatWorks

          1 min
        • #027, Mitchell Slater Shares Actionable Tips On Creating Website Layouts That Work

          Do you want to learn how to create a website layout that actually works? Then, this episode is for you! Learn from the digital marketer, Mitchell Slater, the CEO of Slater Strategies, as he discusses how websites should be set up in a way that will convert and make more money for your company.

          Enjoy this new episode of the “Finally, Marketing That Works” Podcast as Mitchell Slater teaches us about the essential characteristics of a website and share actionable tips for you to update your current website.

          #SlaterStrategies

          #FinallyMarketingThatWorksPodcast

          Highlights of This Podcast:

          • [01:24]  there are specific things you can do and add to your website to help it do better

          • [02:05] people look at websites in a specific way, typically in a Z pattern

          • [02:18]  top left will be the logo of your company

          • [02:26] the very top right, there should be a call to action

          • [03:15]  they will diagonally typically go across the screen. And this is where the big like money-making sentence should be

          • [04:23] I love your story, put it on the about page.

          • [04:35] Don't use big words that people wouldn’t understand if they're outside the organization.

          • [05:03] break things down to be super simple, so I can understand what they're talking about

          • [07:09] before they start scrolling, just a little tidbit here, is we always call it above the fold

          • [08:20] there's a small part where you want to empathize with the client,

          • [09:13] The big part that I want you guys to have towards the bottom is how easy it is to work with you.

          • [10:38] Donald Miller has some great content

          • [10:52] keep only the truly important ones that need to be up there

          • [11:12]   not everything has to be at the very top, it just looks cluttered. So put it at the very, very bottom of the website.

          • [11:26]  You need to have some type of lead generator on your website

          • [13:04] you want to build out an email sequence

          • [14:24  I love this analogy of the cherry analogy

          • [17:40]  you break, make something so complicated, so simple


          • YouTube Video Podcast Link:

            https://youtu.be/0BHjUbHeJiI

            20 min
          • #027, Trailer, Mitchell Slater Shares Actionable Tips On Creating Website Layouts That Work

            This coming January 12th, Slater Strategies’ CEO, Mitchell Slater, once again takes us into another insightful talk about creating website layouts that work! Mitchell will discuss every important point you need to work on making your website engaging and set up to convert and make your company more money. If this sounds helpful, tune in and enjoy this new episode of the “Finally, Marketing That Works” Podcast!

            #SlaterStrategies

            #FinallyMarketingThatWorksPodcast

            1 min
          • #026, Mitchell Slater On Digital Marketing- 5 Phases of The Customer Journey

            Join us on the new episode of the "Finally, Marketing That Works" podcast with our host Mitchell Slater as he shares about the five phases of The Customer Journey and their relevance to your business' success. Get a dose of excellent marketing tips too. So, stay tuned!

            #SlaterStrategies

            #FinallyMarketingThatWorks

            Highlights of This Podcast:

            • [01:59] So the first part of this Customer Journey number one is interest.

            • [02:37] the next one in the journey is you go to search for it.

            • [04:57] And so you invested thousands and thousands of dollars to give Fiona's Flooring a new client.

            • [05:11] you have to win in every section of The Customer Journey,

            • [05:44] you want to make sure you're investing in your ranking for your website.

            • [05:48] just invest in your website to begin with.

            • [06:07] you want to be investing in your ranking online, which is another word for SEO

            • [06:52] And then the third piece, okay, is reviews.

            • [07:37] Now once you get those reviews, you have to respond to them.

            • [07:55]  Always respond with your business name in the response.

            • [08:44] if you were to get a one two or three star which we consider those to be bad reviews, please still respond.

            • [09:02] when you respond, really ensure that you're not responding to the person who left a bad review just for them. 12

            • [10:13] don't argue in the comments that just looks extremely unprofessional,

            • [10:52] step four, which would be conversion. So they're like, I'm ready to buy. Take my money,

            • [11:31] You need now their help to tell their friends to leave a review

            • [13:51]  You want to make sure you are just look amazing with your online reputation

            • [15:10] once the conversion is good, okay, boom! they bought advocacy

            • YouTube Video Podcast Link:

              https://youtu.be/QWEwWQZWP_g

              17 min
            • #025, Dr. Lunide Adeeko, On Creating Winning Habits and Morning Routines Towards Success

              “A made-up bed is a made-up mind.”- Dr. Lunide Louis Adeeko

              “Best Morning Routine, Ever!” is the fastest-growing habit-building company that is founded by Dr. Lunide Louis Adeeko. With her expertise of being a Habit Psychologist, she passionately helps young professionals create winning habits & morning routines for bigger success!

              Enjoy this new episode of the “Finally, Marketing That Works” Podcast as Dr. Lunide shares her best practices and inputs on rewiring your habits – the power of habits, that as we make them, they eventually make us too.

              #SlaterStrategies

              #FinallyMarketingThatWorksPodcast

              Highlights of this Podcast:

              • [01:44]  I am a Habit Psychologist

              • [02:21] I was lethargic. I was tired. I was anger. I was resorting to alcohol to numb my pain. I was frustrated.

              • [04:22]  the “Best Morning Routine, Ever” Podcast started

              • [06:48]  I've established some non-negotiables because I know if I don't do it, the day picks out negative vibe

              • [07:44]‌ I'm naturally a morning person. That's the beauty you have to find out what your chronotype.

              • [08:50]‌  I need to drink a glass of water because it relieves, eliminate toxins from the body

              • [09:41] The subconscious mind is still aboard working for you. You're half awake, half asleep.

              • [10:31] I am grateful for this glass of water that I get to drink because I'm from Haiti.

              • [11:34] "a made-up bed is a made-up mind."

              • [13:07] I created the HitSavers app because it makes it easy to see the items I'm doing

              • [14:21]‌ ‌ ‌Repetition is when repeated enough time that automatic

              • [17:38]‌ ‌ ‌there's a chemical reaction that happens in your body between 10 pm and 2 am

              • [19:50]‌ ‌practice intentional silence for three to five minutes.

              • [20:58] you're working with your body and not against it.

              • [22:20] Water is life

              • [25:03] habits are formed to solve our problems.

              • [26:05] We are on autopilot;

              • [27:39]‌ ‌The ladder starts– start slow, start small, start with one thing

              • [30:17]‌ ‌ ‌If you're not healthy, your business won't be healthy.

              • [38:52]‌ ‌We're always pursuing the next thing

              • [40:29] how to wake up without whacking the snooze button


              • YouTube Video Podcast Link:

                https://youtu.be/rKc-PUAum8Q

                43 min
              • #025, Trailer, Dr. Lunide Adeeko, On Creating Winning Habits and Morning Routines Towards Success

                “I’m moving slowly towards my bigger goals & I wanna go faster” is the motto of our guest, Dr. Lunide Louis Adeeko.

                She is a world-renowned Psychologist specializing in Habit-Building and Neuroscience at “Best Morning Routine, Ever!”. She imparts how rewiring our habits can empower us to get in the driver’s seat of our life. In that way, we can live and work authentically according to our own rules. Her journey of helping high-performing individuals create powerful morning routines and winning habits will surely inspire each of us.

                On December 29th, sit back, relax and learn from our guest, Dr. Lunide Louis Adeeko, on this new episode of the “Finally, Marketing That Works” Podcast.

                #SlaterStrategies

                #FinallyMarketingThatWorksPodcast

                1 min

              About Finally, Marketing That Works

              From the publisher's feed

              Stop wasting money on marketing that doesn't work. Getting people to notice you online is overwhelming and costing you valuable time and money. In this podcast, you'll hear from guests from all over…