It's a wrap for Season 1 of the Financial Marketing Insights podcast, and in this episode, Jacob and Kaila look back over the previous 9 episodes and also recent Financial Services Marketing events to summarise some of the key topics and trends being discussed by the community that will take us into 2025.

We hope you've enjoyed listening and stay tuned for Season 2!

Find out more at https://www.financialmarketinginsights.com

In this episode of the Financial Marketing Insights podcast, we interview Gunnar Steven, Head of Marketing and Communications at Pemberton Asset Management on his career and passions and the skills needed in stakeholder management.

To find out more, visit: https://www.financialmarketinginsights.com

In this episode of the Financial Marketing Insights podcast, we interview Roberto Napolitano, CMO of Innovate Finance on his career and passions and the current state of FinTech.

To find out more, visit: https://www.financialmarketinginsights.com

In this episode of the Financial Marketing Insights podcast, we interview Marg Jobling, Group CMO at NatWest, on her extraordinary career journey. From her early days as a scientist, where she honed her analytical skills and curiosity, to her rise as a leading Marketer at renowned UK brands, Marg shares her unique perspective on blending art and science to create marketing magic.

To find out more, visit https://www.financialmarketinginsights.com

In this episode of the Financial Marketing Insights podcast, Christoph Woermann, Chief Marketing Officer of the Corporate Bank and former Global Head of Brand at Deutsche Bank, outlines his approach to B2B content and brand management, highlighting the strategic importance of aligning brand, strategy, and culture.

To find out more, visit https://www.financialmarketinginsights.com

In this episode of the Financial Marketing Insights podcast, Nickie McDade, a Global Account-Based Marketing (ABM) expert who recently worked at the London Stock Exchange Group, and Tony Jarvis, Global MD – Client Relations at EI Advisory, shared their career journeys and insights into ABM.

For more, please visit https://www.financialmarketinginsights.com

In this episode, we spoke with Nicky Owen, Head of Strategic Sustainability Marketing at Standard Chartered about her career and the importance of Sustainability.

Find out more at https://www.financialmarketinginsights.com

In this episode of the Financial Marketing Insights podcast, we interviewed Efi Naskou on her role as CMO at Zenus Bank, her background in financial services, and her passions for Leadership, Diversity and Inclusion, and AI.

Find out more at financialmarketinginsights.com

In this episode of the Financial Marketing Insights podcast, we interviewed Amie Stankiste, CMO of the London Stock Exchange Group on her career in financial services marketing, working at firms including BNY Mellon, S&P and Thomson Reuters - and a fascinating deep dive into the re-branding campaign at LSEG. 

Find out more at financialmarketinginsights.com

Welcome to the first 'preview' episode of the Financial Marketing Insights podcast! In this introduction episode, we learn more about the series and about our two co-hosts, Jacob Howard and Kaila Yates. 

• Jacob Howard, Founder, Financial Marketing Insights (FMI) – Jacob has worked for a number of leading financial institutions including AEMS, NYSE Euronext, SWIFT, Liquidnet and Deutsche Bank. For the last five years, he has been the Chair of the Chartered Institute of Marketing (CIM)’s financial services sector interest group, running annual 'Financial Services Marketing Leaders Summits'. Through his business, Jacob is building on these Summits with the same founding organisations - CIM, EI Advisory and the World Media Group - to take these events international and continue to help the FS marketing community to forge new connections, exchange marketing best practices, and engage in groundbreaking conversations that will drive the future of financial marketing forward.
• Kaila Yates, Fractional CMO, TwoJacksComms – Kaila has had a very international career working for global technology companies such as IBM, SAP and BT, and for financial services institutions such as ABN AMRO, AEMS, NYSE Euronext and Calastone. Kaila has been a coach/judge and mentor for several FinTech accelerators such as SWIFT Innotribe, Plexalglass and Accenture’s incubator.

In each episode of the series, Kaila and Jacob will delve into the minds of top financial services marketers, uncovering the interesting details of their career journey, the obstacles they navigate in today's ever-evolving market, the standout marketing initiatives that have left a lasting impact, and the driving forces behind their passions. Through in-depth conversations and insightful discussions, listeners will gain valuable insights into the world of financial marketing and the innovative strategies employed by these industry leaders.

We hope you enjoy it! Please leave a review and get in touch with us at [email protected] or visit http://www.financialmarketinginsights.com