The number one thing that can hurt your sales is assuming it's your turn to talk. As you will hear in this episode, there are some really important moments during your conversation with potential collectors. Sometimes you talk. Sometimes they talk. The balancing act is a critically important detail and I give you some tools to find your balance.

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This is an in-depth and longer format episode. It's the first interview I have shared and it's a good one. Carolyn Edlund is a wealth of art marketing savvy advice. Her website, Artsy Shark is consistently ranked among the Top Ten Art Blogs.

She recently took a new position working for the Clark Hulings Fund for Visual Artists and we spend some time discussing the great work that the organization is doing for the artist community.

And of course, she had plenty of solid advice and excellent thoughts to share, from marketing strategies to website best practices. Get out your pen and paper. You will want to take notes! Enjoy!

I was amazed, overwhelmed, and somewhat sad after a chat and horrid discovery about an artist named Kevin and then something very odd coincided in my world. I had to share! And I had to share BOTH as marketing tips!

(FYI - if you listen to this, you will no longer have any excuse for not getting your emails sent!)

Enjoy!

Mckenna

PS: There was construction in the background that got picked up... sorry!

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(Ignore the call-to-action to go join Patreon. It's on hiatus!)

This episode is all about staying in touch and staying top of mind. But what do you do when your email list gets cold? The solution will surprise you.

I will eventually bring the video over here that compliments this episode. Keep an eye on your inbox.

Would love to know your thoughts. Please add a comment! What's your biggest hurdle?

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It's about a circle that can never be broken. It's about a passage from a book written in 1972. It's about PURE connections between you, your art, and those who view your art.

And, although it's a bit esoteric, it might be the concept that wraps up your loose ends and gives you the insight to Find Loving Homes for Your Art.

It answers an old question: What's Love Got to Do With It?

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We all hate these two words.

We hate to hear them and we hate to say them. So what should you do when someone says them to you?

Whenever I hear these words when I am at a show, it brings a slight twinge. But, over the years, I have developed a solution and a heartfelt piece of tried-and-true advice to share that will help you bridge the seemingly cavernous gap "The Two Words" words create. You can now create a perfect turning point instead of losing all hope.

And, as promised in the last episode, this is a turning point for this podcast, too. I have my feet and my heart planted carefully and solidly now. I see the light at the end of the tunnel and years of podcast's are exposed by the light.

(It's now safe to subscribe. You won't be disappointed.)

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It only took several months of attending webinars, watching YouTube Videos, and struggling with more than a few software experiments, but finally, I got into a rhythm. This is still a bit raw, but it's much closer to the "trailhead" of the podcasts.

However, this one will do your heart a lot of good, too. Big takeaways. Including my often revisited theme: YOU are so important. Art is so important.

If you want to get the BIGGER story, immerse yourself in this love fest: "The E's of Selling Art Blog" here on my website.

That is where the path is leading me. I hope you will join me for this unique journey.

Aloha Nui Loa from Maui,

Mckenna

PS: in the next episode things get very intense, so be prepared! It's a quintessential call to artists to Find Loving Homes for Your Art.

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There are three major takeaways from this somewhat "raw" first-ever podcast. There are some lessons learned and checklists created for future "flawless" (ha!) podcasting, too!

The original release of this can be found here - I would love to bring all those comments to this page, but for now, just go read them. I finally decided to officially create weekly podcasts in the fall of 2018.

Hope you hit subscribe! There are several weeks already in the queue and they just keep getting better.

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