Find Your Magic

Git yer notebooks out, Magic Makers! We're gonna learn how to find Keywords for your niche! How to make Google list you on page 1! Using "Alt-Text" to boost SEO! This podcast episode is a full-on class on how to improve your SEO (for beginners).

I'm a bit embarassed to admit that even though I'm a professional writer, I have kind of avoided diving super deep into SEO. Until I had this chat with Sadie, I felt super intimidated by the technology of it all. BUT, as Sadie explains, there are actually lots of SUPER simple changes we can make to our websites that make us more "discoverable" to Google AND to our ideal customers!

Connect With Sadie:

www.sadiebanks.co

Connect With Kelsey:

http://www.kelseyformost.com

http://www.instagram.com/kelsey.writes

"I got 99 Problems and Being a Bitch Aint One"...the title of her book says it all!! You don't have to be a mom or mompreneur to appreciate this episode on coping skills with licensed social worker (and Copy Class grad!) Lindsey Konchar. TW: we talk about post-partum depression, anxiety, fertility, and kids. If ya need to skip this one to take care of yourself, I get it! But if you are experiencing challenges related to those things, I'm betting you actually get TONS out of knowing you're not alone. Lindsey is a licensed graduate social worker, wife, mama-of-two, author, and entrepreneur. Needless to say, she's no stranger to wearing multiple hats. But Lindsey has found a way to integrate her passions and make it possible to be present in each of her roles. Lindsey's Book: I got 99 Problems and Being a Bitch Ain't One: https://www.amazon.com/dp/B0B4SPLPGG Website: https://copingwithlindsey.com/ IG: https://www.instagram.com/copingwithlindsey/ CONNECT WITH YOUR HOST KELSEY FORMOST: http://www.kelseyformost.com http://www.instagram.com/kelsey.writes And for good measure, here's a piee I wrote on ten therapist-approved self-soothing techniques for your nervous system: https://kelseyformost.com/blog/anxiety-therapist-approved-self-soothing-techniques/

If you're en entrepreneur, chances are you feel like you could use more TIME; and not just time in your day for your business, but also time for yourself, your family, and your passions outside of work! In this episode, we're talking about how my guest Louise Rowland works 20-25 hours a week running two businesses while also being a present "mum" to two young children. Listen to discover how she managed to scale back on 1:1 client work and transition into a group business model. Louise Rowland is a marketing strategist and digital product mentor for online service providers. Louise supports service-based business owners in building a sustainable hybrid business model consisting of services and digital products so that they can expand their impact, income and their freedom. Louise also runs Made by Fleurir, a website and marketing template shop for online business owners. How I managed to scale back on 1:1 client work and transition into a group business model. How I work 20-25 hours a week running two businesses and also being a mum to two young children. Website - https://fleurironline.com/ From Services to Digital Products Roadmap - https://fleurironline.com/digital-product-roadmap Instagram - https://www.instagram.com/fleurironline/ Podcast (Brand, Market, Flourish) - https://fleurironline.com/podcast/ CONNECT WITH KELSEY: http://www.kelseyformost.com http://www.instagram.com/kelsey.writes

Listen to hear 2 BIG updates & 1 exciting REVEAL!

I'll be real with y'all - I debated just quietly hitting publish on some pre-recorded episodes without recording or releasing this one...but the more I thought about it, the more I realized how hugely important it is to continue to talk about ALL the 'behind the scenes' stuff - even when that stuff is hard to talk about.

Here's the thing: My business - and my income - looks vastly different right now than it did when I had a huge corporate tech client in 2022, and as such, my hiring budget changed.

This episode goes over how I've been re-building my business and brand since quitting my big money (BIGGER headache) client, as well as how I made the decision to HIRE HELP this week, even though I'm on a tight budget.

Listen, I take issue with the many entrepreneurs who make it LOOK like they have a big budget and team when really they're barely scraping by. This narrative invites unhealthy comparison, and even feelings of shame. NOT IN MY CORNER OF THE INTERNET.

As always, we talk about what it TRULY looks like to build your own business, to create that freedom for ourselves, to craft our own definition of "success".

If you're interested in joining the BYOB (Build Your Own Business) MEMBERSHIP, learn more here: http://www.kelseyformost.com/membership

To inquire about 1:1 copywriting services: http://www.kelseyformost.com/services Or come hang out with me on Instagram at http://www.instagram.com/kelsey.writes

Thanks for being here, Magic Maker! If you got something from this show, please consider leaving a positive review...all my love, Kelsey

ANNOUNCEMENT! Before we get into today’s episode, I just created something REALLY exciting for my overwhelmed-but-motivated entrepreneurial listeners who need PRACTICAL guidance for getting their business up, running & PROFITABLE…

Introducing “BYOB” (Build Your Own Business”): A monthly membership where we will focus on ONE, needle-moving topic each month that will help you build a profitable, sustainable business, step by practical step.

Join the “founding members” at the STUPID low price of just $47/month (yes, this wil go up VERY soon) >>  http://www.kelseyformost.com/membership

Now for our guest: Nicole Liloia! Nicole spent years researching & perfecting her programs that help service-based entrepreneurs create multiple streams of income so they can have more financial freedom!

This conversation covers her story from burnt out social worker to her current work as a small business strategist. Over the course of her 9 years in this business, she has helped over 500 service providers build their business and diversify their income streams through her signature Bigger Business Bootcamp and Grow Your Income Mastermind. Her Facebook group supports over 10,000 entrepreneurs by giving them real, unmatched support and resources to get to that next level in their business.

Towards the end of the episode Nicole started verbal vomiting some INCREDIBLE ideas for ACTUAL products and services you can (easily) create to add new streams of income to your business!

CONNECT WITH NICOLE:

Website: http://nicoleliloia.com/

Instagram: instagram.com/nicoleliloia

Facebook: facebook.com/liloianicole

FREEBIE: http://www.nicoleliloia.com/cig 

CONNECT WITH KELSEY

http://www.kelseyformost.com

http://www.instagram.com/kelsey.writes

"BUILD YOUR OWN BUSINESS" MEMBERSHIP INFO:

http://www.kelseyformost.com/membership

Social Media is a double-edged sword; on one hand, it can be an INCREDIBLY powerful tool for growing your business and brand. On the other hand, it can be a slippery slope to burnout and imposter syndrome. How much to share (and how often) on social is something I myself struggle with, which is why a couple years ago I started following Social Media Manager Shanté Gorman, founder of Sugarpunch Marketing Agency. Beyond her expertise in helping entrepreneurs work smarter, not harder on social, I'm incredibly inspired by Shanté's personal story of how she built her business as a pregnant single mom. This conversation pulls back the curtain on: - How to grow on social without burning out (hint: build a COMMUNITY, not a following) - How to be both a brand AND a human on our social profiles - What are the MOST valuable ways to show up on social - Using social as a research tool to find mentors and clients - Tips for staying consistent & finding your ideal rhythm - Setting healthy boundaries around social (& screen time in general) - How to tell if you're ready to hire a social media manager (& what q's to ask when you are) Remember: social media management is LITERALLY a full time job, so go easy on yourself as you navigate the digital marketing world, kiddo! Connect with Shanté: http://www.instagram.com/sugarpunchmarketing https://sugarpunchmarketing.com/ Connect With Kelsey: http://www.kelseyformost.com http://www.instagram.com/kelsey.writes

Hiring an expert (someone who has already gotten to where you want to go) is THE fastest shortcut to success! That's why (after 3 months of healing from deep burnout) I bit the bullet and hired a (very expensive but, so far, worth it) business coach to guide me into a sustainable business in 2023.

These are the 5 lessons I learned in our first strategy calls (listen for the full advice!)...

1. Hybrid programs (Course + Support + Done-For-You option) are the future.

2. Look at your numbers, often. Change course if needed.

3. Don't quit your podcast (even if you *just* looked at your numbers and it's expensive, haha)

4. Build recurring revenue into your offerings

5. Plan ahead for (probably inevitable) burnout

Also mentioned in this episode: COPY CLASS IS OPEN FOR ENROLLMENT!

If you want to discover how to use copywriting formulas, tricks, and strategies to write your own high-converting copy (and never get stuck staring at the blinking cursor of death), head to: http://www.kelseyformost.com/copyclass

Connect with me:

http://www.instagram.com/kelsey.writes

[email protected]

When you look at Whitney Eckis you see someone who "has it all"; a successful marketing agency with HUGE clients like Marriot Hotels, Red Bull, Soul Cycle, a top-rated podcast, and a hemp infused coffee brand so popular it just got into Urban Outfitters.

What you don't see- like so many of us entrepreneurs - is her story of burnout, anxiety, and depression that got her there.

Whitney joins me on Find Your Magic to talk about the REAL sh*t...

She gives A+ branding advice (like, the kind she gives to multi-million $ global brands)

She talks about her therapy journey and the particulars of how she healed her body's nervous system 

She talks about the rejection of "Girlboss" #hustle culture in favor of fulfillment and grounded goals

It's all in here and it's all MAGIC.

Connect with Whitney:

whitneyeckis.com

@whitneyeckis and @getsupr on all social platforms

Kelsey on Whitney's podcast "Under The Influence":

https://podcasts.apple.com/no/podcast/75-tackle-fear-pitch-yourself-expand-as-a/id1434373819?i=1000583992614

Connect with Kelsey:

http://www.kelseyformost.com

http://www.instagram.com/kelsey.writes

PS: My signature course Copy Class is re-opening for enrollment NEXT WEEK (this time in an ENTIRELY new format that I'm so excited to reveal!) Click here to be alerted when doors open (and get early bird bonuses - wink wink!)

Recently I was in a yoga class where the teacher kept saying the words "welcome back" every few minutes. His idea was that hearing that phrase would interrupt your thoughts and bring you back to your body. It drove me NUTS, but dang was it effective.

Every time I started thinking about my to-do list while I was contorted in right angle moon dog or whatever-the-f*ck, he would say "WELCOME BACK" and instantly I was back in the present moment.

I decided to take that same approach to this podcast... Even though the last few months of 2022 were a doozy for my career/creativity/wellbeing, I've decided to:

Listen to this episode for a SUPES vulnerable re-cap of the second half of 2022 (Job loss! Eviction! Plague!), exciting details about what happened when I hired a fancy business coach at the end of the year, and a NEW way I'm supporting you in 2023...

At the end of the episode, you'll get details about the NEW AND IMPROVED version of my signature course "Copy Class". The cart for Copy Class opens Jan 22,2023 & LIVE class starts Feb 5th!  More details at: http://www.kelseyformost.com/copyclass

Connect With Me:

http://www.kelseyformost.com

http://www.instagram.com/kelsey.writes

[email protected]

Liking 'Find Your Magic'? PLEASE consider leaving a kind review! It's a free way to support a small business owner who LITERALLY squeals with joy when someone writes a new review.

Today, my guest is Shay Brown, the COO, and co-founder of the Bucketlist Bombshells.

If you haven't heard of the Bucketlist Bombshells, it is a multi-million dollar educational community that equips women with confidence and knowledge to start a remote service-based online business. I know that sounds very official, but it boils down to the tools women need to level up their business knowledge and mindset to be successful in business. 

In this episode, we talk about business partnerships, communication with business partners, how to play to your unique strengths, and how we as entrepreneurs can ask for help – which can be so hard sometimes!

This episode is full of tips for identifying your strengths in business, and how to find the right people who you may be able to hire to fill in the gaps. 

Shay is the queen of teaching how to run a high-functioning, successful VIRTUAL business. 

In the last few years in the online business community, there have been so many transitions. It started off with “hustle culture” and then switched to “taking a step back” and now we are right on the cusp of creating “high touchpoints” with your clients and creating customers who love you because of the personal touch that you put on your brand. 

Connect with Shay:

Website: https://bucketlistbombshells.com

Join the membership: https://bucketlistbombshells.com/collectivemember

Instagram: https://www.instagram.com/bucketlistbombshells/

Enneagram test: https://www.truity.com/test/enneagram-personality-test

Human Design: https://www.victoriajane.co

Connect With Me:

Kelsey’s Website: http://www.kelseyformost.com

Kelsey’s Youtube: https://www.youtube.com/user/keformost

Kelsey’s Instagram: https://www.instagram.com/kelsey.writes

Kelsey’s Courses: https://kelseyformost.com/courses

Original Themesong composed by Jules Grant https://www.instagram.com/j.u.l.e.s.g.r.a.n.t/

Produced by Hayleigh Hayhurst https://www.espressopodcastproduction.com