Find Your Magic

Friendly reminder, Magic Maker: You should be having FUN in your business!

In today’s episode, I speak with Virtual Assistant Natalie Rose about the most common tasks entrepreneurs struggle with, and the most common things that burn business owners out.

It's so valuable to hear that we’re not alone when it comes to business struggles. Because- and I hate admitting this- not everything is in our zone of genius! Hiring help is one of the fastest ways to grow and infuse the fun back into being a business owner.

As entrepreneurs we can get so focused on profits, and spending money on help may seem counterintuitive, but it’s not! It’s actually strategic and smart to hire someone to take the tasks you hate off your plate.

A good indicator that you as a business owner are ready to hire someone to help you with your business is finding the things in your business that do not bring you joy! For example, Natalie doesn’t like doing her own email management, so that’s a great indicator it’s time to outsource that task to a “rockstar” in that area.

If we lose ourselves and play small in the busy work, we may feel safe, but we can totally use our time in a better way. Again: Running your business should be fun!

So, Magic Maker, if you dread doing something consider this your permission slip to hire someone who LOVES doing it!

Connect with Natalie:

My website: https://www.natalieroseva.com/

My VA Instagram: https://www.instagram.com/natalierose.va/

My Personal Instagram: https://www.instagram.com/natmat_/

My episode with Shannon Mattern: https://podcasts.apple.com/us/podcast/10-how-to-leave-your-day-job-without-taking-a-pay/id1578816163?i=1000536712343

Connect With Me:

Kelsey’s Website: http://www.kelseyformost.com

Kelsey’s Youtube: https://www.youtube.com/user/keformost

Kelsey’s Instagram: https://www.instagram.com/kelsey.writes/

Kelsey’s Courses: https://kelseyformost.com/courses

 Original Themesong composed by Jules Grant https://www.instagram.com/j.u.l.e.s.g.r.a.n.t/

Produced by Hayleigh Hayhurst https://www.espressopodcastproduction.com/

I’m putting my actor hat back on for this episode to speak with film director and producer Taylor Lewis! Taylor and his 2 brothers own and operate Atomic City, a full-service production company based in Salt Lake City. His writers, editors, and producers cover everything from mini shoots, to full-blown multi-million dollar productions with clients like Amazon, Microsoft, and Prime Music just to name a few!

In this conversation, Taylor shares what he wishes he and his brothers had done when they were first starting. We talk about what the “tipping point” was for them to go “all in” on their business, develop a unique creative voice, and attract those dream, multi-million dollar clients.

This episode has so much amazing advice, like how to drum up word-of-mouth referrals, and how you can grow a successful business without much investment capital if you hone in on your unique gifts.

By surrounding themselves with people who were aligned with their goals, Taylor and his brothers have grown a zero-budget film crew into a lucrative full-out production business.

Are you a filmmaker or are you hoping to learn more about potentially getting into that field? Don’t miss Taylor’s handbook and online course linked below!

Connect with Taylor:

Website: https://www.atomiccity.com/

Instagram: https://www.instagram.com/atomic_city/

Online Film Course: https://www.filmcreatorpro.com/

Download your free Filmmakers Handbook: filmcreatorpro.com/handbook

Connect With Me:

Kelsey’s Website: http://www.kelseyformost.com

Kelsey’s Youtube: https://www.youtube.com/user/keformost

Kelsey’s Instagram: https://www.instagram.com/kelsey.writes/

Kelsey’s Courses: https://kelseyformost.com/courses

Original Themesong composed by Jules Grant https://www.instagram.com/j.u.l.e.s.g.r.a.n.t/

Produced by Hayleigh Hayhurst https://www.espressopodcastproduction.com/

Welcome to my new “Solo Series” where I’m gonna give you a quick download on ONE subject, tip, or piece of advice that truly moved the needle for me in my life or business. I’m thinking I’ll do one of these per month if you guys like them...If you DO want to see more episodes like this, leave this show a positive review!

OK now let’s get into the good stuff… today I’m sharing something that really is the first step of turning a business idea into a reality and that is: NAMING YOUR BRAND!

Here’s the thing; I’ve seen so many entrepreneurs make the mistake of picking the wrong brand name and having to completely re-do everything a year later. Let’s avoid that drama and stack the deck with some aces, shall we?

When naming your brand, you want to make sure it’s CORAL:

Clear

Open

Relevant

Available

Loved

Clear- it’s clear what you’re offering AND it’s easy to spell/say. It should be unique, but easy to remember.

Open- don’t box yourself in too much. Keep in mind you’ll want to expand your offers one day.

Relevant- What is your ideal customer already looking for? What’s relevant to her and the problem she’s trying to solve?

Available- This is the BIG one! Before you get too excited making a logo and choosing colors and all that jazz, you need to make sure your brand name is available for use. That means the domain name, social media handles, and legal trademark are available for you to claim or purchase.

Search if the domain name is available / purchase your domain via my Bluehost affiliate link here - it supports this podcast AND it’s the tool I’ve used for over 15 (!!) years:

Loved- This is super important, you want to LOVE your brand! You’re gonna be saying it a LOT and you need to stay consistent.

I hope you love this episode and that it helps you and inspires you as you choose your brand name! If you have any questions you can always DM me @kelsey.writes on Instagram. And - ahem- if you got something out of this and are moved to leave a review, I’d really appreciate it!

XOXO, Kelsey

Connect With Me:

Kelsey’s Website: http://www.kelseyformost.com

Kelsey’s Youtube: https://www.youtube.com/user/keformost

Kelsey’s Instagram: https://www.instagram.com/kelsey.writes/

Kelsey’s Courses: https://kelseyformost.com/courses

Original Themesong composed by Jules Grant https://www.instagram.com/j.u.l.e.s.g.r.a.n.t/

Produced by Hayleigh Hayhurst https://www.espressopodcastproduction.com/

At 26, Bryan Reeves was a Captain in the world’s most powerful Air Force with money, acclaim, and plenty of women who were interested in being his partner… yet he was miserable, and - his words- he sucked at intimacy.

After losing everything, traveling the world, building a multi-million dollar business, and losing everything again, Bryan started doing some deep internal work on why he never quite felt like “enough” and how his behavior and patterns were impacting his chosen romantic partners.

Today, after having triumphed through multiple dark nights of the soul, Bryan helps men, women, and couples create thriving lives and intimate relationships. His blog about men and relationships has gone viral multiple times over, and his work has helped thousands upon thousands of people create and call in healthy, fulfilling relationships…

…which is why I wanted to talk to him this Valentine’s Day.

Valentine’s Day is a, shall we say, “complicated” holiday for me. Without getting too in the weeds of my personal experience, I’ll just say that this is my first Valentine’s Day single in over a decade and it’s forcing me to unpack a LOT of deeply rooted beliefs I didn’t want to acknowledge I had around being in a relationship and self worth.

As women, we’re often given the message that we need to make ourselves attractive so we can be worthy enough to be “chosen”. That we’re supposed to stay small and convenient so as not to rock the boat. That we are the keepers of harmony in the home, and that emotions- especially “negative” emotions like sadness, stress, or grief - upset that harmony.

In this episode, Bryan and I dive deep into gender roles, how men and women experience overwhelmingly similar patterns when it comes to their relationships (of course there’s room for nuance but most people, when it comes down to it, have really similar roadblocks), and how we can start to break those patterns and start inviting healthier, more fulfilling relationships into our lives.

This is deep work, Magic Makers. I’m stupidly proud of you for wanting to wade into the deep end with me. Come on in, the water’s fine.

CONNECT WITH BRYAN:

https://www.instagram.com/bryanreevesinsight/

 https://bryanreeves.com/

Bryans book, “Choose Her Every Day (or leave her)”: https://bryanreeves.com/book

Connect with Kelsey:

Kelsey’s Website: http://www.kelseyformost.com

Kelsey’s Youtube: https://www.youtube.com/user/keformost

Kelsey’s Instagram: https://www.instagram.com/kelsey.writes/

Kelsey’s Courses: https://kelseyformost.com/courses

Original Themesong composed by Jules Grant https://www.instagram.com/j.u.l.e.s.g.r.a.n.t/

Produced by Hayleigh Hayhurst https://www.espressopodcastproduction.com/

Did you know that the greatest indicator of happiness is the quality of our female friendships? But how do we make friends as an adult? How can we deepen the friendships we already have? Why don’t friends go to couples therapy when things start to fizzle?? Do indicators of romantic compatibility like love languages and attachment styles translate to our friendships???? 

Lucky for you I have my LITERAL BEST FRIEND IN THE ENTIRE WORLD, Desi Domo, on Find Your Magic to talk about all things FRIENDSHIP!

Desi and I met in our college’s theater program back in 2005 and our friendship deepened into something truly special over those four years. We both moved to New York City to pursue careers in the arts, and she’s been a constant source of support, love, kindness, and laughter for me ever since.

My deepest wish for everyone is for them to know this kind of friendship; a deep connection without judgement where you can show up exactly as you are (and laugh a LOT in the process). 

Join Desi and me as we talk about the importance of friendship in advance of Valentine’s Day- because sometimes the love of your life isn’t necessarily your romantic partner…sometimes it’s your best friend. And your friendships deserve the same amount of care, love, and energy as your romantic life!

Connect with Desi:

https://www.instagram.com/starchaeologytarot/

https://www.instagram.com/desidomo

https://linktr.ee/desidomo

Connect with Kelsey:

Kelsey’s Website: http://www.kelseyformost.com

Kelsey’s Youtube: https://www.youtube.com/user/keformost

Kelsey’s Instagram: https://www.instagram.com/kelsey.writes/

Kelsey’s Courses: https://kelseyformost.com/courses

Original Themesong composed by Jules Grant https://www.instagram.com/j.u.l.e.s.g.r.a.n.t/

Produced by Hayleigh Hayhurst https://www.espressopodcastproduction.com/

Raise your hand if this sounds familiar: You get an idea and go 0 - 100, immediately hitting the ground running. You visualize the final result, plan the marketing, and start building the brand… and then you get overwhelmed and get burnt out and let the dream die when it’s 40% of the way there. (Spoiler alert: I’m raising my hand! There is a feeling of safety when we have an “epic” plan, and playing it safe feels unfulfilling, but that is when burnout happens.

This episode has been a long time coming- I’m so honored to welcome one of my favorite Instagram follows, business owner, coach, and fellow spiritual seeker Noé Khalfa to Find Your Magic.

Before founding his company Worth The Journey, a small business agency specializing in business coaching and website design, Noé software engineered his butt off at Fortune 500 companies including Microsoft and F5 Networks. Burned out from the workload, and with a desire to do something that made a bigger impact, Noé left the corporate grind to become a business coach focusing on wellness and heart-centered businesses. He's an avid dancer, meditator, yoga practitioner, and mental health advocate, and believes wellness work is helping truly change the world.

This conversation is perfect for you if you are just starting out in your business or you are at a place if you realize you might need to pivot in your business.

Noé really “demystifies” the marketing talk that a lot of us hear in the creative field and teaches us how to replace fear with positive self talk that gets us to actually move forward.

Enjoy, Magic Makers! Have an idea for an episode or know someone I should feature? Reach out to me at [email protected]

Connect with Noé Khalfa:

Website: worththejourney.com

Special 10% off for Find Your Magic listeners: www.worththejourney.com/magic

Freebie: Diagnose Your Business Blindspot Quiz

www.worththejourney.com/quiz

Connect with Kelsey:

Kelsey’s Website: http://www.kelseyformost.com

Kelsey’s Youtube: https://www.youtube.com/user/keformost

Kelsey’s Instagram: https://www.instagram.com/kelsey.writes/

Kelsey’s Courses: https://kelseyformost.com/courses

Original Themesong composed by Jules Grant https://www.instagram.com/j.u.l.e.s.g.r.a.n.t/

Produced by Hayleigh Hayhurst https://www.espressopodcastproduction.com/

I bet I'm not alone when I say I'm a little sick of the word 'burnout' right now (one could even say I was BURNT OUT hearing the word!)

HOWEVER! After personally experiencing burnout in a big way this December, I wanted to talk with an expert about what burnout actually is, how we can heal from it, and how we can prevent it in the first place.

This led me to today's guest, Nikole Stanfield, owner of “My Intuition Coach.” She specializes in helping entrepreneurs, freelancers, and anyone in business for themselves, identify, prevent, or treat burnout by listening to your intuition and living with intention.

The greatest thing about this episode is that Nikole drops actually amazing, valuable, and actional ways to form new habits that will heal you from that feeling of burnout!

When Nikole was looking for help with her own mental health struggle, she couldn't find anyone specializing in burnout for entrepreneurs. This caused her to walk away from her business (and sadly lose money), in order to completely reset. Entrepreneurial culture is commonly known for a culture of constant hustle. Working hard, making money, wanting more money, and basically feeling like you are on a hustle “treadmill”...

Nikole recommends the first step to avoid burnout is just starting just with taking your lunch. Start with small changes. She also shares tips on how to say no! Sometimes we all need the reminder that “no.” is a complete sentence.

Also can I just say she dropped this MAGIC BOMB of a playlist in this episode so we hunted it down to include it here for you!

STUDY AT HOGWARTS - Pomodoro | ASMR + Music Breaks | Study with me Harry Potter Peaceful Relaxing: https://www.youtube.com/watch?v=IzaPLc9TuRE

Connect with Nikole Stanfield:

Website: www.MyIntuitionCoach.co

Email: [email protected]

Connect with Kelsey:

Kelsey’s Website: http://www.kelseyformost.com

Kelsey’s Youtube: https://www.youtube.com/user/keformost

Kelsey’s Instagram: https://www.instagram.com/kelsey.writes/

Kelsey’s Courses: https://kelseyformost.com/courses

Original Themesong composed by Jules Grant https://www.instagram.com/j.u.l.e.s.g.r.a.n.t/

If I never hear the term “Starving Artist” again, I will be a very happy person!

In this episode, I speak with concert pianist Emile Pandolfi about how he's built a lucrative lifelong career as a musician.

If you are stuck in a creative rut, or are worried about making enough from your creative endeavors, this is the episode for you. 

As a creative, it can be so easy to critique ourselves so much that we end up taking the joy out of what we once loved! We talk about how creative people can find ways to make money from their art without putting so much pressure on it that it becomes uninspiring/un-fun.

Emile has enjoyed a successful career in the area of solo piano "commercial" music for the past 35 years. He has recorded 30 albums which sold 4.5 million units, (before CDs became dinosaurs) and he has surpassed 750 million streams on the various platforms. He continues to do live concerts and records his signature arrangements of well-known pop songs from movies, musicals, and the American Songbook.

This week I want to challenge you to think of all the different ways you consume art, in all its form. If you want to become more artistic, understand what inspires you and what you enjoy.

Movie Recommendations we talked about in this episode!
Mad Hot Ballroom: https://www.imdb.com/title/tt0438205/
Les Choristes: https://www.imdb.com/title/tt0372824/

Connect with Emile Pandolfi:
Website:https://www.emilepandolfi.com
Spotify: https://spoti.fi/2mpqcJq
Pandora: https://pdora.co/2mv6sDY
Videos: https://youtu.be/ogJ0F1cvq10
Book on Amazon: Play It Like You mean It
https://amzn.to/33Sgu87

Connect with Kelsey:
Kelsey’s Website: http://www.kelseyformost.com
Kelsey’s Youtube: https://www.youtube.com/user/keformost
Kelsey’s Instagram: https://www.instagram.com/kelsey.writes/
Kelsey’s Courses: https://kelseyformost.com/courses

Original Themesong composed by Jules Grant https://www.instagram.com/j.u.l.e.s.g.r.a.n.t/

NERD ALERT: Today I'm speaking with a fellow copywriter, Brittany Herzberg!

In this episode, we share a lot of information about not hiding your personality behind boring ass copy... if you want to write your own copy, or are looking to hire a copywriter- this one's for you. w

A copywriter will help you optimize your words out there that represent your business. Great copy makes it easier for people to land on your website, book a consultation, buy a product, buy a service. The key to writing awesome copy is that it helps your ideal clients say yes to you quickly.

Brittany is a copywriter for holistic health professionals. She started off as a massage therapist and through that, she met other health professionals. She wanted to help them to stop hiding behind their degrees and start focusing on who they are as people by finding an entry point for emotional and human connections.

Once they found their emotional and human voice, their businesses took off, becasue the public cares about who you are as a person, not a fancy degree. The way to connect with your audience is by discovering their personality, owning it, and then putting that out into the world. Your magic is being you!

Connect with Brittany Herzberg:

Website: https://brittanyherzberg.com/

Instagram: https://www.instagram.com/b.here_/

LinkedIn: https://www.linkedin.com/in/brittany-herzberg-92422532/

Facebook: https://www.facebook.com/bheremassage/

Connect with Kelsey:

Kelsey’s Website: http://www.kelseyformost.com

Kelsey’s Youtube: https://www.youtube.com/user/keformost

Kelsey’s Instagram: https://www.instagram.com/kelsey.writes/

Kelsey’s Courses: https://kelseyformost.com/courses

Original Themesong composed by Jules Grant https://www.instagram.com/j.u.l.e.s.g.r.a.n.t/

Happy new year magic makers!!

Can you believe it is 2022? This year, I challenge you all to share your voice more than ever before.
Today’s topic is about Podcasting, but more than just that… It’s about the confidence to stop silencing yourself and sharing your voice with the world.

When you google “How To Start A Podcast” can be so overwhelming. The first thing that you should do when you think about starting a podcast is sitting down and talking (out loud!) about what you want your message, topics, and goals to be. Then from there, you can design the podcast.

Finding your voice isn’t just about business, it is about finding who you are as a person. You don’t know who needs to hear your story, so just start the podcast. The world is a better place when we listen to each other.

That's why I invited my podcast producer, Hayleigh Hayhurst to be a guest on the podcast today! Hayleigh is the owner of Espresso Podcast Production, a full-service podcast agency specializing in editing, marketing, and strategy. She helps business owners increase their revenue by strengthening their podcast strategy. Hayleigh encourages people just to start their podcasts. Whether they have a producer or just friends who hold them accountable, you just need to do it.

Hayleigh started her podcast journey in college where she co-hosted a Pro Wrestling Podcast called Wrestling Winedown with her friend Lo. After college, she planned on moving to Cambodia with the Peace Corps to teach English, but then COVID hit and she was delayed. At that point, she decided to move to Seattle and start her podcast editing and coaching business.

Hayleigh shares so much free content on her Instagram (@espressopodcastproduction) and in her Facebook Group, “Espresso Growth - for Podcasters, Entrepreneurs, and Industry Leaders.”

Connect with Hayleigh Hayhurst:

Podcast Launch Checklist: https://www.espressopodcastproduction.com/resources

Start A Podcast In 7-Days Course Waitlist: https://www.espressopodcastproduction.com/courses

Website: https://www.espressopodcastproduction.com/

Instagram: https://www.instagram.com/espressopodcastproduction/

Facebook Group: https://www.facebook.com/groups/espressogrowth

Connect with Kelsey:

Kelsey’s Blog: https://kelseyformost.com/blog/

Kelsey’s Website: http://www.kelseyformost.com

Kelsey’s Youtube: https://www.youtube.com/user/keformost

Kelsey’s Instagram: https://www.instagram.com/kelsey.writes/

Kelsey’s Courses: https://kelseyformost.com/courses

Original Themesong composed by Jules Grant https://www.instagram.com/j.u.l.e.s.g.r.a.n.t/

Produced by Hayleigh Hayhurst https://www.espressopodcastproduction.com/