In this special edition of Accountants on Purpose, Sarah Skeats joins Sarah Bartholomeusz to talk about what it takes to become a purpose-driven and thriving business, exploring a proven methodology focused on business growth through brand, product, channel and sales.

Sarah is renowned for her experience in brand and marketing across a number of the world's largest brands. Most recently as the Head of Brand at NAB, where she delivered the latest brand strategy, More than Money.

Transferring her knowledge into the enterprise space, Sarah is now a Partner of BoB (Business of Brand) Group and Managing Director of BoB Australia, where she uses her experience to deliver brand led growth for private enterprises. She works directly with the CEO to create the strategy so the business can scale and drive up the business valuation.

Sarah has worked with hundreds of businesses and business leaders globally, helping them grow and step into their own potential through brand led growth. She is here to shift their belief of what's possible.

In this episode we cover:

• What is purpose and how do you find it
• The two different ways of creating a business model
• Why a purpose lead brand strategy can work for you and how it has worked for other big brands

And much more! Check out the full episode.

[FOOD FOR THOUGHT]

• Purpose is at the heart of everything
• Purpose is a really important place for you to start with your business, as it sits over the top of everything - your whole business model

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[ABOUT THE HOST]

Sarah Bartholomeusz is the founder of You Legal, an Adelaide-based law firm that provides business leaders with the confidence and certainty they need to make bold decisions within their organisations. You Legal provides top tier consultative legal services to corporate clients, including ASX listed companies.