Finding Peak with Ryan Hanley

Spartan philosophy, built in the black-ops lab of business: https://ryanhanley.com/podcast

Finding Peak podcast: https://linktr.ee/ryan_hanley

In this episode of The Ryan Hanley Show, Nick Jordan, founder of ContentDistribution.com and the ClusterAI platform, joins the podcast for one of the nerdiest marketing episodes in the history of this podcast. It's amazing... you're going to love it (and learn something).

Episode Highlights:

• Nick shares his background. (7:17)
• Nick gives an insight into the conversation around organic searches. (10:18)
• Nick shares why the opportunities around SEO are bigger than you might think. (14:49)
• Nick mentions the problem that most businesses have or most business owners feel. (15:03)
• Nick explains the funnel. (17:35)
• Nick shares a summary of what ClusterAI does. (26:23)
• Nick mentions why content velocity is the main thing to do. (28:19)
• Nick explains the Youtube embeds. (34:16)

Key Quotes:

• “When you're leveraging backlinks to drive a particular outcome, what you're doing is you're praying to the Google gods. And if something goes wrong, you're praying again, because there are too many variables to diagnose and resolve. But when your strategy is entirely focused on being better than any other page, Google could show 100% in your control.” - Nick Jordan
• “You look for adjacent services or questions that your customer will always have. And then you target those to build awareness there. I call this brandjacking when you rank for other people's brand. And I love it because the more they spend on marketing, the more people going into your funnel.” - Nick Jordan
• “Google would be a very, very poor user experience if anyone could just post content and it ranks, you know, Google's like the stock market, it's going to bleed up.” - Nick Jordan

Resources Mentioned:

• ContentDistribution.com
• Nick Jordan LinkedIn
• Agency Intelligence
• Reach out to Ryan Hanley

--

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• OpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opus
• Riverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riverside
• WhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflow
• CaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsapp
• GoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevel
• Perspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective

--

Episodes You Might Enjoy:

• From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk
• From One Man Shop to $200M in Revenue: https://lnk.to/tommymello
• Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9

Full transcript, clips, and more: https://ryanhanley.com/podcast/nick-jordan-on-the-1-thing-you-can-do-to-scale-inbound-traffic

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Spartan philosophy, built in the black-ops lab of business: https://ryanhanley.com/podcast

Finding Peak podcast: https://linktr.ee/ryan_hanley

In the latest episode of the Ryan Hanley Show, host Ryan Hanley interviews Jennifer Linton, the Founder, and CEO of Fenris Digital. Jennifer joins the podcast to talk about the often misunderstood superpower of data…MORE SALES. Jennifer also talks about the impact of embedded insurance and how her company is competing with data giants to deliver data resources downstream to retail agencies and start-ups.

Episode Highlights:

• Jennifer shares her background. (11:54)
• Jennifer mentions what embedded insurance is. (13:57)
• Jennifer shares why she considers embedded insurance a game-changer. (19:45)
• Jennifer mentions the huge issue for their agency. (31:20)
• Jennifer gives a little background about their data and system complexity. (32:27)
• Jennifer mentions the reason why they have broad data. (34:45)
• Jennifer shares how most of their API's function. (36:26)
• Where does Jennifer’s agency data come from? (45:25)
• Jennifer shares one of the next products they’re going to launch. (55:20)
• Jennifer shares what they would do for their clients. (56:26)

Key Quotes:

• “I honestly believe that the best solution is to meet the customer where they are. Get that product started, get the best information in there.” - Jennifer Linton
• “We want to make a good customer experience and a good agent experience. The only way to do that is because you need data, you have to have data, and consumers don't understand why you need so much data. Because they're used to other channels where they can buy something with a click or a couple of questions.” - Jennifer Linton
• “I think it's important to always try to find the right partners, we just keep an eye on not just the data, but the benefit. So, we've got to make sure there's a good problem we're solving with that data, and when that makes sense, it opens up the entire world.” - Jennifer Linton

Resources Mentioned:

• Agency Intelligence
• Reach out to Ryan Hanley
• Jennifer Linton LinkedIn
• Fenris Digital

--

Recommended Tools for Growth

• OpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opus
• Riverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riverside
• WhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflow
• CaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsapp
• GoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevel
• Perspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective

--

Episodes You Might Enjoy:

• From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk
• From One Man Shop to $200M in Revenue: https://lnk.to/tommymello
• Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9

Full transcript, clips, and more: https://ryanhanley.com/podcast/jennifer-linton-on-the-secret-sales-superpower-of-data

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Spartan philosophy, built in the black-ops lab of business: https://ryanhanley.com/podcast

Finding Peak podcast: https://linktr.ee/ryan_hanley

In the latest episode of the Ryan Hanley Show, host Ryan Hanley interviews Josh Braun, the Founder of Sales DNA. The Master Guru of cold email prospecting, (and all things sales), Josh Braun, explains why we don’t get the response rate on cold outreach we should be and what to do about it.

Episode Highlights:

• Josh mentions why salespeople will typically work with him. (17:50)
• What has been one of the huge obstacles right at the beginning for Josh? (19:26)
• Josh shares the best way to understand the customers. (21:47)
• Josh mentions why he would highly recommend interviewing five or six customers.
• Why does Josh prefer shorter emails? (26:25)
• Josh mentions the two factors that your prospect wanted. (31:27)
• Can Josh define their superpower and show them in a way that they even have a problem to begin with, and allow them to make the connection? (33:28)
• Josh shares a story that happened several years ago with his wife when he saw a U-Haul. (40:39)
• Josh shares a story of a man named, Dale Dupree. (46:43)
• Josh mentions the visuals that he teaches to people. (51:09)

Key Quotes:

• “So, the biggest mistake that I see people make, and it's no fault of their own, is that they've never done the job of the person that they're reaching out to. And so oftentimes, they're speaking a completely different language.” - Josh Braun
• “Nobody wakes up one day and just buys a product, they will try to get by the best way they know how to get by because of habit and anxiety. It's hard to glean that information a lot of times from marketing materials because there's a spin to it.” - Josh Braun
• “The superpower is you need to shine a light on a problem that people don't know about because every one of your prospects is running in their own sneakers today. I call these illumination questions.” - Josh Braun

Resources Mentioned:

• Agency Intelligence
• Reach out to Ryan Hanley
• Josh Braun LinkedIn
• Sales DNA

--

Recommended Tools for Growth

• OpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opus
• Riverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riverside
• WhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflow
• CaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsapp
• GoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevel
• Perspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective

--

Episodes You Might Enjoy:

• From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk
• From One Man Shop to $200M in Revenue: https://lnk.to/tommymello
• Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9

Full transcript, clips, and more: https://ryanhanley.com/podcast/josh-braun-teaches-us-how-to-dominate-cold-email-prospecting

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Spartan philosophy, built in the black-ops lab of business: https://ryanhanley.com/podcast

Finding Peak podcast: https://linktr.ee/ryan_hanley

Nancy Duarte, communication expert and strategist to some of the most influential CEOs in the worlds explains how to create persuasive stories using data.

--

Recommended Tools for Growth

• OpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opus
• Riverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riverside
• WhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflow
• CaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsapp
• GoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevel
• Perspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective

--

Episodes You Might Enjoy:

• From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk
• From One Man Shop to $200M in Revenue: https://lnk.to/tommymello
• Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9

Full transcript, clips, and more: https://ryanhanley.com/podcast/throwback-nancy-duarte-how-to-create-persuasive-stories-with-data

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Spartan philosophy, built in the black-ops lab of business: https://ryanhanley.com/podcast

Finding Peak podcast: https://linktr.ee/ryan_hanley

In this episode of The Ryan Hanley Show, Two-time World Series Champion, Todd Stottlemyre, joins the podcast to discuss his new book, The Observer: A Modern Fable on Mastering Your Thoughts & Emotions. While the book and the concepts and tactics contained within it are excellent, this conversation goes even deeper in ways we could have never expected. You’re going to love this…

Episode Highlights:

• Todd shares about his success. (7:42)
• Todd mentions the difference between sports and business. (8:53)
• How does Todd get people aligned? (13:45)
• Todd mentions what’s unique about a sports team. (14:06)
• How was Todd able to pull himself together and focus when he needed to? (22:21)
• Todd shares his routine to get in the zone. (24:37)
• Todd mentions the essential functions he needed to be able to perform daily. (27:41)
• Todd mentions his mindset on preparation. (30:30)
• Todd mentions the significance of starting your day with yourself. (41:16)
• Todd explains what the seven-day challenge is all about. (49:38)

Key Quotes:

• “If everyone individually is very, very focused and harnessing their role and becoming the best version, they can have their role, because of what it means to the business or what it means to the team. This is where you start to get peak performance.” - Todd Stottlemyre
• “How do you see yourself on this team? Let me help you become the best version of you, at this company, on your job, in your role. And by doing this, by me helping you and by me helping you hit your goal, we're going to hit our team goal.” - Todd Stottlemyre
• “So, what I’ve learned over 15 years is what’s the perfect routine for me, so that when I hit that mound at game time, mentally, emotionally, from a psychological standpoint, from a biology standpoint, I could get myself into the state of flow, total focus, total concentration, so that I could perform at a peak level that night.” - Todd Stottlemyre

Resources Mentioned:

• Agency Intelligence
• Reach out to Ryan Hanley
• Todd Stottlemyre LinkedIn
• Todd Stottlemyre Twitter
• ToddStottlemyre.com
• The Observer

--

Recommended Tools for Growth

• OpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opus
• Riverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riverside
• WhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflow
• CaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsapp
• GoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevel
• Perspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective

--

Episodes You Might Enjoy:

• From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk
• From One Man Shop to $200M in Revenue: https://lnk.to/tommymello
• Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9

Full transcript, clips, and more: https://ryanhanley.com/podcast/todd-stottlemyre-on-mastering-your-emotions-to-master-your-life

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Spartan philosophy, built in the black-ops lab of business: https://ryanhanley.com/podcast

Finding Peak podcast: https://linktr.ee/ryan_hanley

In the latest episode of the Ryan Hanley Show, host Ryan Hanley interviews Steve Lekas, the Cofounder and CEO at Branch Insurance. Steve talks about what led him to love the insurance industry and shares three insights on creating real value for consumers.

Episode Highlights:

• Steve shares why the mutual should have been the perfect insurance model. (7:00)
• Steve mentions what led him to love the insurance industry. (14:32)
• Steve shares his background. (16:34)
• How did Steve come up with the name for his agency? (19:31)
• Steve shares the three insights that led him to start an agency. (22:12)
• What makes Branch different from any other agencies? (26:33)
• How was Steve able to piece it together, when everyone else has not been able to? (35:19)
• Steve mentions what has been fascinating and exciting for their agency. (36:53)
• What does the future of working with independence look like for Steve? (52:44)

Key Quotes:

• “Part of how we built this idea of community is with some real product innovations, and how the community can benefit each of the members. And I love the metaphor of a tree creating coverage, I love that it grows, and it was a name that ended up sticking, as we incorporated and went to market.” - Steve Lekas
• “I think we come at it from a little bit of a different angle because of the experience of working with consumers and understanding their buying, and shopping behaviors. And architecting a business that was built to solve the problems I couldn't solve in some of my past lives.” - Steve Lekas
• “I think our mission is to make insurance less expensive, and by making it less expensive, we can help more people be insured, which we most explicitly go after through our nonprofit arm safety nest.” - Steve Lekas

Resources Mentioned:

• Agency Intelligence
• Reach out to Ryan Hanley
• Steve Lekas LinkedIn
• Branch Insurance

Advertisers:

• Tarmika
• We Got Your Podcast

--

Recommended Tools for Growth

• OpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opus
• Riverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riverside
• WhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflow
• CaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsapp
• GoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevel
• Perspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective

--

Episodes You Might Enjoy:

• From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk
• From One Man Shop to $200M in Revenue: https://lnk.to/tommymello
• Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9

Full transcript, clips, and more: https://ryanhanley.com/podcast/steve-lekas-on-why-insurance-needs-another-startup-carrier

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Spartan philosophy, built in the black-ops lab of business: https://ryanhanley.com/podcast

Finding Peak podcast: https://linktr.ee/ryan_hanley

Preston Diamond, founder of the Institute of WorkComp Professionals, joins the podcast to share his wisdom on building worker’s comp book of business and how the secret to his success has always been speaking in language his clients could understand.

Get more: https://ryanhanley.com/

--

Recommended Tools for Growth

• OpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opus
• Riverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riverside
• WhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflow
• CaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsapp
• GoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevel
• Perspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective

--

Episodes You Might Enjoy:

• From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk
• From One Man Shop to $200M in Revenue: https://lnk.to/tommymello
• Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9

Full transcript, clips, and more: https://ryanhanley.com/podcast/preston-diamond-on-workers-comp-and-using-language-your-clients-can-understand

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Spartan philosophy, built in the black-ops lab of business: https://ryanhanley.com/podcast

Finding Peak podcast: https://linktr.ee/ryan_hanley

Justin Sloan, Principal Agent and Owner at BSP Insurance joins the podcast for conversation around building independent insurance agencies as well as a bunch of other interesting stuff…

Get more: https://ryanhanley.com/

--

Recommended Tools for Growth

• OpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opus
• Riverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riverside
• WhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflow
• CaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsapp
• GoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevel
• Perspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective

--

Episodes You Might Enjoy:

• From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk
• From One Man Shop to $200M in Revenue: https://lnk.to/tommymello
• Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9

Full transcript, clips, and more: https://ryanhanley.com/podcast/justin-sloan-on-how-to-build-an-agency

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Spartan philosophy, built in the black-ops lab of business: https://ryanhanley.com/podcast

Finding Peak podcast: https://linktr.ee/ryan_hanley

Mitch Gibson, of HRM Insurance Services and host of the Inside Hancock County podcast, joins the show to discuss content marketing and what the future of content creation looks like for the insurance industry.

Get more: https://ryanhanley.com/

--

Recommended Tools for Growth

• OpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opus
• Riverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riverside
• WhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflow
• CaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsapp
• GoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevel
• Perspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective

--

Episodes You Might Enjoy:

• From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk
• From One Man Shop to $200M in Revenue: https://lnk.to/tommymello
• Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9

Full transcript, clips, and more: https://ryanhanley.com/podcast/mitch-gibson-on-why-insurance-doesnt-need-another-podcast

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Spartan philosophy, built in the black-ops lab of business: https://ryanhanley.com/podcast

Finding Peak podcast: https://linktr.ee/ryan_hanley

Matthew Sutika, Chief Insurance Officer of Obie, a former State Farm turned Independent now turned Insurtech innovator joins the show to talk about the mentality he used to build his habitational insurance empire. Get more: https://ryanhanley.com/

--

Recommended Tools for Growth

• OpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opus
• Riverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riverside
• WhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflow
• CaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsapp
• GoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevel
• Perspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective

--

Episodes You Might Enjoy:

• From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delk
• From One Man Shop to $200M in Revenue: https://lnk.to/tommymello
• Is Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9

Full transcript, clips, and more: https://ryanhanley.com/podcast/matthew-sutika-on-who-you-should-be-stealing-from-to-win

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.