There is nothing more exciting than earning a profit while making a positive difference in the world. Hetu Patel is the CFO of a mission-driven company that does exactly that: Thrive Market. He joins Jack McCullough to share how they are balancing purpose and profitability to commit to their long-term goal of making sustainable living more accessible and affordable for everyone. Hetu also looks back on how his past career experiences, particularly his 12-year tenure at Amazon, taught him about fostering fungible talents, making bold bets, and continuously improving decision-making.