I’m thrilled to start off the New Year with this episode featuring my guest, Ken Rusk. Ken has an incredible story to tell and he has decades of experience and wisdom to share with parents and their teens. Ken got his start digging ditches at the young age of 15. Decades later he’s a highly successful construction business entrepreneur who’s been called the “million dollar ditch digger”. Ken is also the author of Blue-Collar Cash: Love Your Work, Secure Your Future, and Find Happiness for Life. During our conversation, Ken talks about his journey from high school ditch digger to successful entrepreneur. We discuss the important distinction of skills versus education and why we need to remove the stigma of blue-collar careers. Ken shares his method for helping teens (and adults) visualize their life and why parents should encourage their teens to think outside of the “college or else” box. You won’t want to miss Ken’s suggestions for parents of teens who are struggling to choose a path or his advice to young people about beginning their investments early. In addition to his business achievements, Ken is committed to helping the Make A Wish Foundation. 

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