1. Meet Emily DeBaker. She has a unique role as chief of staff at Racine Unified, where she supports district leaders, advises the superintendent, and brings a communication lens to big decisions before they reach staff, families, or the community.
2. You’ll hear why getting involved in a professional development association like WSPRA (Wisconsin School Public Relations Association) can be a game-changer, especially for school communicators who often feel like they are figuring things out on their own.
3. Emily explains how WSPRA has grown into more than just conferences, offering resources, networking, webinars, leadership opportunities, and a generous community of people who are always willing to share what works.
4. Andrea and Emily also talk about the heart of great school social media: telling real, authentic stories consistently so your community sees the amazing things happening inside your schools.

SPECIAL GUEST

Emily DeBaker

Chief of Staff

Racine Unified School District, Wisconsin

Email: [email protected] 

X: https://x.com/EmilyinWI 

Website: https://www.rusd.org 

Facebook: https://www.facebook.com/racineunified 

USEFUL INFORMATION

• Sign up here for our Summer Book Club. We start on Tuesday, June 30, 2026 at 11 am CDT.
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

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