In our recommendations to Advisors on how best market themselves, we’ve talked a lot about voice. This week, we have special guest Johnny Sandquist of Three Crowns Marketing & Copywriting to discuss not only the importance of finding your voice, but how to cultivate it.

• Identifying your true-to-yourself persona
• How to build guardrails around how to portray said persona
• The emotional impact of what you say and how you say it
• Common pitfalls we’ve seen for Advisors

We hope you enjoy and follow us on this journey! If you have any ideas, comments or suggestions please fire them our way.

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