Like it or not, your funnel likely has force and friction. The friction in your funnel is what makes it hard to generate and convert leads. Whereas the force in your funnel makes the wheel spin faster, which makes the process so much easier. However, if you put too much force at the top of your funnel, it’ll lose energy on the way down. So where do you go from here? How do you get a welcome email to sell when your funnel loses steam from your leads along the way?

When people use Facebook ads to generate leads, those leads will eventually lose energy if the middle of the funnel is bad. That is what we call a patchwork funnel. In today’s episode, I’m diving deep into how much a patchwork funnel costs and how you can avoid losing a lot of marketing spend. And as common as patchwork funnels are these days, I’m walking you through what it truly takes to have a good funnel strategy that is solid throughout the beginning, middle, and end. Tune in, take notes, and reevaluate what you currently know about funnels, because this episode will change the way you approach your funnels and have you thinking like a sales funnel strategist. 

“When you are patchworking your funnel, you are literally breaking. You're breaking the line between capture and conversion.”

“What ends up happening is the majority of people are teaching patchwork funnels. They're teaching patchwork funnels because they're only teaching the top. They're not teaching the middle and end.”

Here’s a closer look at the episode:

• How much a patchwork funnel will cost you
• Understanding the force and friction in your funnel
• Why most people teach patchwork funnels
• How a powerful funnel strategy focuses on beginning, middle, and end

Resources:

• Finesse Your Funnel™ is now enrolling: https://roldancomarketing.thrivecart.com/finesse-your-funnel-program/ 
• Finesse Your Funnel’s Instagram: https://www.instagram.com/finesseyourfunnel 
• Kirsten’s Instagram: https://www.instagram.com/kirstenroldan/ 
• Apply for 1:1 coaching: https://hello.dubsado.com/public/form/view/60a96bb98a242ac59d4002fa
• Join my email list: https://saltandpeppersocial.lpages.co/email-list/