In this episode of the Finstep Asia Edge podcast, we dive into the
impact of digital marketing with Jeff Greenfield, co-founder and CEO of
Provalytics. Discover cutting-edge insights on marketing analytics and
how fintech firms can leverage them to enhance business metrics.
Key Highlights:
📊 Marketing & Analytics: Explore how to use analytics to improve
marketing strategies in fintech.
💰 Ad Spend Tracking: Learn why tracking where marketing dollars go is
crucial for effective branding.
🧠 New Talent: Discuss whether marketing teams need new skills or can
adapt existing talent to modern strategies.
🌐 Impressions vs. Clicks: Understand how modern marketers are shifting
focus from clicks to building brand awareness through impressions.
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#finance #digitalmarketing #analytics