Fintech Takes

Fintech Recap: The Future of BaaS, IPOs, and Employer-Fintech Overlaps: A 2025 Preview


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Welcome to the first Fintech Recap of 2025. As always, I’m joined by Jason Mikula, publisher of Fintech Business Weekly and author of the shiny new book Banking as a Service (which I’m loving, by the way), as we catch up post-holiday to dive into the fintech buzz.

First pit stop: BaaS Island and the CBW Bank saga. This small player with a big history—partnering with pioneers Moven and Ripple—just got slapped with a major $20M penalty from the FDIC. But CBW is fighting back, challenging the FDIC in court. As fintech blurs the line between community banks and fintech giants, can a community bank charter truly handle nationwide payments and high-stakes BaaS? 

Next up, get ready for the IPO tidal wave in 2025. It’s shaping up to be a big one for fintech, and Chime is at the forefront, gearing up for its big debut. While there's chatter about their customer count—anywhere from 7M to 38M—one thing's undeniable: Chime boasts a solid customer base with impressive direct deposit adoption. Things are about to get interesting.

Moving on, Walmart and Branch are in hot water with the CFPB for allegedly opening accounts for Walmart Spark drivers without consent, forcing them to use Branch or risk termination. This raises huge questions about employers embedding financial services in their workers’ lives. Not to mention, the urgent need for tighter oversight on employer-sponsored fintech in 2025.

Plus, we rant about Vivek Ramaswamy’s unhinged tweet blaming the 90s pop culture—like Boy Meets World and Friends reruns—for America’s software engineer shortage. Yep, seriously.  It’s  Whiplash reruns or nothing for the "Department of Government Efficiency.” Here’s looking at you, 2025.

00:04:19 - Return to BaaS Island

00:23:59 - IPO Watch: Chime

00:40:59 - Walmart x Branch

00:56:35 - Can’t Let It Go

Sign up for Alex’s Fintech Takes newsletter for the latest insightful analysis on fintech trends, along with a heaping pile of pop culture references and copious footnotes. Every Monday and Thursday: https://workweek.com/brand/fintech-takes/ 

And for more exclusive insider content, don’t forget to check out my YouTube page.

 

Follow Jason:

Newsletter: https://fintechbusinessweekly.substack.com/

LinkedIn: https://www.linkedin.com/in/jasonmikula/

 

Follow Alex: 

YouTube: https://www.youtube.com/channel/UCJgfH47QEwbQmkQlz1V9rQA/videos

LinkedIn: https://www.linkedin.com/in/alexhjohnson

Twitter: https://www.twitter.com/AlexH_Johnson

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Fintech TakesBy Alex Johnson

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