Welcome back to Model Citizens: AI Compliance for Banks and Fintech Lenders, a six-part miniseries from the Fintech Takes podcast in partnership with FairPlay.

In Episode 4, we’re turning the spotlight on a part of lending that rarely gets the AI treatment: customer acquisition and marketing.

With Kareem Saleh (Founder & CEO of FairPlay) riding shotgun as cohost, we sit down with Alana Levine (Chief Revenue Officer at Fintel Connect) about the messy, high-stakes business of acquiring customers in a world where LLMs are rewriting the rules of discovery, personalization, and compliance.

Together, we explore how GenAI is shaking up everything from landing page copy to affiliate trust dynamics (and why marketers need to stop thinking like ad buyers and start thinking like systems architects).

Highlights include:

How AI lets teams go deeper on data to target customers more precisely than ever (and what happens when personalization crosses into “‘creepy”)

The rise of “no click” discovery and what it means for tracking attribution in LLMs

Why marketing compliance is an operational necessity (versus a bottleneck, and how FairPlay’s approach to fair lending fits in)

If you’re trying to scale customer acquisition with AI, avoid compliance landmines, and stay fair in the eyes of regulators, this one’s for you.

Don’t forget to subscribe and catch the rest of Model Citizens; more insights to come!

This miniseries is brought to you by FairPlay.

FairPlay is an AI enablement company for financial services. They help companies build, test, optimize, validate and govern AI models. Learn more at Fairplay.ai

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Follow Kareem:

https://www.linkedin.com/in/kareemsaleh/

Follow Alana:

https://www.linkedin.com/in/alanalevine/

Learn more about FairPlay here.