Welcome to our new miniseries, Vertical SaaS: Fintech Disruption by a Thousand Cuts, sponsored by our friends at Pipe.

This six-part miniseries explores how Vertical SaaS (vSaaS) platforms are becoming the operating systems for every industry. They’re experiencing tremendous growth because they solve the challenges unique to SMB owners. Increasingly, those challenges are met by embedding financial products and services directly into the workflows SMBs rely on every day.

In each episode, hosts Alex Johnson and Luke Voiles sit down with a vSaaS executive to unpack their journey — how they defined strategy, chose partners, launched products, and scaled responsibly.

In Episode 1, Alex kicks things off with Luke himself. 

From credit investing to building small business lending at Intuit and Square (and to his current role as CEO of Pipe), Luke shares his journey and explains why vertical SaaS is *the* perfect channel for embedded finance: trusted software brands delivering capital at the exact point of need…which makes capital feel like part of the workflow instead of an interruption. 

Don’t miss the kickoff, and subscribe now to catch future episodes and insights!

Thanks for listening! 

This episode was brought to you by Pipe. Pipe helps vertical SaaS platforms unlock fast, flexible capital, right inside their product. Learn more at https://pipe.com/fintechtakes

Sign up for Alex’s Fintech Takes newsletter for the latest insightful analysis on fintech trends, along with a heaping pile of pop culture references and copious footnotes. Every Monday and Thursday: https://workweek.com/brand/fintech-takes/

And for more exclusive insider content, don’t forget to check out my YouTube page.

Follow Alex: 

YouTube: https://www.youtube.com/channel/UCJgfH47QEwbQmkQlz1V9rQA/videos

LinkedIn: https://www.linkedin.com/in/alexhjohnson

Twitter: https://www.twitter.com/AlexH_Johnson

Follow Luke:

https://www.linkedin.com/in/luke-voiles/

Learn more about Pipe at https://pipe.com/fintechtakes