FIR Podcast Network

Have you innocently shopped online, got to the checkout page, and been distracted before finalizing your purchase? Of course, we’ve all been there, but have you been lucky enough to find yourself scrolling through Facebook and seeing the exact item you meant to purchase with a discount offer tied to it? Or even crazier, watched a video – say of cats – and then suddenly your Facebook feed thinks you really like cat videos?

Welcome to the world of Facebook advertising, an incredibly powerful tool that can help you grow your business and draw attention back to an intended purchase, videos you might like, or even make you aware of products and services that may resolve an issue for you. For those not in the digital marketing space, it may feel a bit ‘big brother’ to see advertising for a website you had recently visited, but it works, which is why you keep seeing said cat videos and items you left in an abandoned shopping cart.

In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks to Amanda Bond, owner of The Ad Strategist, where she helps people stop guessing and start getting results with Facebook ads. Here you’ll learn from Bond:

* How the Facebook ad pixel works and where is can help you leverage ‘other people’s platforms.’

* When to use a small 100-person sample audience to look at others like them to expand your reach.

* Where you can use Facebook ads to not only build your lead funnel but also earmark folks that may be ready to buy versus those browsing.

* Why reach isn’t dead, you’re just doing it wrong.

Here you’ll come to see how to deeply analyze what is already happening in your business. Understanding the path behind someone following you on social, to interacting with your website, understanding your value, and becoming a client, can be difficult to map. Once you know that process, you can plug holes and identify a successful Facebook strategy. But remember, Facebook ads are not magic – if holes exist, they will find them so its best to address holes first, and then stand up a strong Facebook ad campaign.

Bond’s Bio: Amanda Bond, is the owner of The Ad Strategist, where they help people stop guessing and start getting results with Facebook ads. They do this by turning digital attention they are already receiving online, into revenue, by using their signature Strategy System. Bond started in the online space as a social media manager and converted into Facebook ad systems after a powerful event with her local Rotary. If you would like to get in touch with Bond, you can find her on her website The Ad Strategist.

Want to appear on AMP Up Your Digital Marketing? Contact Us and let us know how our listeners can benefit from hearing your message.

What agency owner hasn’t dreamed about telling prospects: here’s what I do, here’s what it costs, take it or leave it?

That’s pretty much what Chip and Gini tackle in this episode of the Agency Leadership Podcast. It all started with a provocative question posted by Gini in the Spin Sucks Community on Slack:

What would happen if we all banded together and stopped sending proposals? We put our pricing on our websites. We became clear about what we do (and who we do it for). And they either buy or they don’t.

What does that life look like?

Gini believes passionately that this is the right path, while Chip frames it in more idealistic terms. Wherever you fall in the debate, there’s lots of good insight shared in this discussion.

RESOURCES

* Spin Sucks Community

* Inside PR Podcast

[read the transcript]

Increase your telesales by building new skill sets through training and coaching. This episode features #ThoughtLeader and #Expert Lynn Hidy (http://aha.pub/LynnHidy), founder of UpYourTeleSales LLC.

Lynn helps inside salespeople and managers increase their telesales and advance their careers by building new skill sets through training and behavioral reinforcement coaching. When working with inside salespeople, their joint efforts typically produce a 19% increase in telesales in six months, without counting improvements like reducing stress and meeting personal goals. Lynn helps them find ways to move from good to fantastic!

To learn more about Lynn, go to http://aha.pub/LynnHidy. To get in touch with her, visit http://www.upyourtelesales.com.

Here are a couple of AHAmessages from this episode:

* The pain point of inside salespeople is not knowing how to hit their numbers and increase their #TeleSales. http://www.upyourtelesales.com @UpYourTelesales

* #IncreasingYourTeleSales can come from understanding the buying habits of customers. What are the buying habits of your customers? http://www.upyourtelesales.com @UpYourTelesales

* An expert in telesales can help inside salespeople learn how to hit their numbers and have fun while learning. Consider learning from one who can help you #IncreaseYourTeleSales! http://aha.pub/LynnHidy

* Inside salespeople can #IncreaseTheirTeleSales by addressing the problems of their customers. What solutions do you have for your customers? http://www.upyourtelesales.com @UpYourTelesales

* Authenticity in supporting customers can help inside salespeople #IncreaseTheirTeleSales. How do you support your customers? http://www.upyourtelesales.com @UpYourTelesales

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Grow your business by connecting with people who have common goals and missions with collaborative economics. This episode features #ThoughtLeader and #Expert, Shontina Gladney (http://aha.pub/ShontinaGladney), President of SG Global Network, founder of My City My Biz Small and Home-Based Events, expansion developer at Intele Travel and radio host at Pinnacle Motivations International Media.

Shontina conducts business coaching for entrepreneurs. She helps to equip them with the right vehicles and tools in order to master the art of collaborative economics. Shontina is committed to helping her clients form mutually beneficial relationships in order to grow their businesses.

To learn more about Shontina, go to http://aha.pub/ShontinaGladney. To get in touch with her, visit https://www.sggngroup.com/.

Here are a few AHA messages from this episode:

* The pain point of many entrepreneurs is that they tend to forget their goals and they don’t know how to successfully achieve them. #CollaborativeEconomics https://www.sggngroup.com/ @PinnacleMotive

* #CollaborativeEconomics is a great help for entrepreneurs to build their network with the right people in order to successfully achieve their goals. They should consider working with an expert who can help them collaborate with people. http://aha.pub/ShontinaGladney

* Are you working with an expert who knows #CollaborativeEconomics? Knowledge about collaborative economics can give a person the expertise to help entrepreneurs to form mutually beneficial relationships for their businesses. http://aha.pub/ShontinaGladney

* #CollaborativeEconomics can help entrepreneurs form powerful, trusted networks that collaborate with common goals and missions. How are you forming networks you can trust while working towards your goal? https://www.sggngroup.com/ @PinnacleMotive

* Doing #CollaborativeEconomics can give someone the credibility to help entrepreneurs plan and build their dream businesses with the right networks of people. Are you getting help from someone who knows collaborative economics? http://aha.pub/ShontinaGladney

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Ronn Torossian has built one of the largest independent PR agencies in the U.S., and in this episode he shares some of the lessons he has learned along the way. A prolific content creator, Ronn frequently writes and speaks about issues facing the industry, and he is passionate about finding ways to improve modern public relations.

Ronn’s agency, 5WPR, recently announced that they were looking for small agencies to acquire. He explains exactly what he’s looking for and why he wants to supplement his firm’s already strong organic growth.

RESOURCES

* 5WPR

* 5WPR Eyes Continued Growth & Expansion as Leading PR Firm

* Ronn on Facebook | Twitter | Instagram | LinkedIn | Pinterest

ABOUT RONN TOROSSIAN

Ronn Torossian is the founder and CEO of 5W Public Relations, one of the 15 largest independently owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals.

Since founding 5WPR in 2003, he has led the company’s growth, overseeing more than 175 professionals in the company’s headquarters in the iconic Helmsley Building in Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named “PR Agency of the Year” by the American Business Awards on multiple occasions.

[read the transcript]

Agency businesses have some challenges unique to the individual owners and circumstances. But many of the growing pains are predictable and follow patterns established by other similar businesses.

Leaders can take comfort in knowing that they are not likely the first to experience any particular challenge, nor are other agencies immune from the obstacles.

Brad Farris has spent decades advising businesses and helping them overcome these growing pains so that they can continue to thrive. In this episode of Chats with Chip, Brad shares his observations on each of the key stages that agencies experience, along with advice on how to forge ahead at every step.

RESOURCES

* Anchor Advisors

* Breaking Down Your Business podcast

* Brad’s email list

* Business lifecycle grid

* Brad on LinkedIn | Twitter

ABOUT BRAD FARRIS

Brad Farris guides business owners through the pitfalls and joys of growing their business. Brad is a speaker and author. Brad is passionate about business and helping business owners find better ways to do things, make more money and enjoy life more.

[read the transcript]

Jump start your career to the next phase regardless of your age through effective career development coaching. This episode features #ThoughtLeader and #Expert, Bill Benoist (http://aha.pub/BillBenoist), owner of Bill Benoist Career Coaching, executive coach and career strategist. He is a Certified Professional Coach by the International Coach Academy and Master NLP Practitioner by the NLP Institute of California.

Bill conducts career development coaching for professionals in their mid-to-late careers. He helps them to define their career goals and to develop realistic plans of action in order to be successful. Bill is passionate about helping his clients to take their careers to the next level regardless of their age and whether it is done through career development or career change.

To learn more about Bill, go to http://aha.pub/BillBenoist. To get in touch with him, visit https://www.billbenoist.com/.

Here are a few AHA messages from this episode:

* The pain point of many professionals in their mid-to-late careers is that they think they no longer have a chance to improve their careers because they are too old. #CareerDevelopment https://www.billbenoist.com/ @billbenoist

* #CareerDevelopment coaching is a great help for professionals in their mid-to-late careers so that they can jump start the next phase of their careers. They should consider working with an expert to help them. http://aha.pub/BillBenoist

* Are you working with an expert who knows about #CareerDevelopment? Knowledge about career development can give a person the expertise to help professionals in their mid-to-late careers to find the right career aligned with their passions. http://aha.pub/BillBenoist

* A good #CareerStrategy can help professionals in their mid-to-late careers to start over and press forward to the next phase of their careers. Are you making use of a career strategy to help you plan your career? https://www.billbenoist.com/ @billbenoist

* Doing #CareerDevelopment can give someone the credibility to help professionals in their mid-to-late careers to design and implement their career plans and strategies. Are you getting help from someone who knows career development? http://aha.pub/BillBenoist

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

“What you’re trying to do is not just have employees be an amplification for the company. You’re trying to help them engage with people digitally. And you’re trying to create an engagement – so they can create a relationship.” – Glenn Gaudet

After a long summer break (which somehow eked into fall), Sharon and I are back! And we’re delighted to welcome a friend and employee advocacy expert Glenn Gaudet.

As CEO of GaggleAMP, Glenn leads a team that helps companies transform their workforce into a social media powerhouse. Sharon and I worked with Glenn when we launched PepsiCo’s award-winning ambassador program, and we learned much from him then. And of course, in this conversation, we learn more, including:

* How employee advocacy has evolved in the past 10 years – and where it’s headed next (pssst: It’s about employee engagement)

* Why employee advocacy is so powerful for brand building

* Hot-off-the-press findings from a new survey, “Building the Case for an Employee Advocacy Program,” which showcases what makes for a successful program – and how communicators can help. (Some survey findings surprised even Glenn.)

* And so much more.

Glenn pulled together the following resource for our EE Voice listeners, which includes links and downloads to the survey, how to get started with employee advocacy and a great case study about Carbon Black.

Listen in – and let us know your thoughts.

Propel your organization’s success with cultural integration. This episode features #ThoughtLeader and #Expert, Dr. Rachel MK Headley (http://aha.pub/DrRachelMKHeadley), CEO at Rose Group Int’l, Owner and Principal at Cobblestone Science LLC, Founder and Vice President of Ecotone Foundation, professional keynote speaker and author. She is also registered with the Hero Club, Forbes Coaches Council and the C-Suite Network.

Rachel conducts consultancy services for executives and leaders. She helps them with matters regarding cultural integration in order to engage their staffs and create high-performing teams. Rachel is focused on helping her clients to overcome the challenges that are brought about by transitions in the workplace and to propel them to success.

To learn more about Rachel, go to http://aha.pub/DrRachelMKHeadley. To get in touch with her, visit https://rosegroupintl.com/.

Here are a few AHA messages from this episode:

* The pain point of many executives and leaders is that they struggle to put systems in place and resolve problems for cultural assessment and #CulturalDevelopment. #CulturalIntegration https://rosegroupintl.com/ @sprfsh_rachel

* #CulturalIntegration can help executives and leaders to engage their staffs and create high-performing teams and a systematized work environment. They should consider working with an expert to help them integrate their culture. http://aha.pub/DrRachelMKHeadley

* Are you working with an expert who knows about #CulturalIntegration? Knowledge of cultural integration can give a person the expertise to help executives and leaders to facilitate a change in their culture. http://aha.pub/DrRachelMKHeadley

* #CulturalDevelopment can help executives and leaders to facilitate a change in a workplace and propel an organization’s success. Are you making use of cultural development as you undergo such transitions? https://rosegroupintl.com/ @sprfsh_rachel

* Doing #CulturalIntegration can give someone the credibility to help executives and leaders to efficiently put their systems in place while facilitating change. Are you getting help from someone who knows cultural integration? http://aha.pub/DrRachelMKHeadley

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Put your systems in place and run your business efficiently through business mapping. This episode features #ThoughtLeader and #Expert, Roger Knecht (http://aha.pub/RogerKnecht), President of Universal Accounting, strategic business development leader, business coach and professional speaker and trainer.

Roger conducts strategic business training for accounting professionals. He helps them to simplify their systems and put them in place so that their accounting firms can be run efficiently. Roger is dedicated to helping his clients establish short and long-range goals, strategies, and plans and policies in order to increase sales, improve profits and build the value of businesses.

To learn more about Roger, go to http://aha.pub/RogerKnecht. To get in touch with him, visit https://universalaccountingschool.com/.

Here are a few AHA messages from this episode:

* The pain point of many accounting professionals is that they have a hard time putting the right systems into place in order to make their accounting firms run more efficiently and to grow their businesses. #BusinessMapping https://universalaccountingschool.com/ @RogerKnecht

* #BusinessMapping is a great help for accounting professionals and they can develop simplified systems to efficiently run their accounting firms. They should consider working with an expert to help them with business mapping. http://aha.pub/RogerKnecht

* Are you working with an expert who knows about #BusinessMapping? Knowledge about business mapping can give a person the expertise to help accounting professionals organize their businesses and develop strategies to grow them. http://aha.pub/RogerKnecht

* #StrategicBusinessDevelopment can help accounting professionals to plan and organize their businesses and put systems in place. Are you making use of strategic business development to efficiently map your business? https://universalaccountingschool.com/ @RogerKnecht

* Doing #BusinessMapping can give someone the credibility to help accounting professionals efficiently run their accounting firms. Are you getting help from someone who knows business mapping? http://aha.pub/RogerKnecht

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.