FIR Podcast Network

Make your first or next million and create impact by changing your mindset, strategies and actions. This episode features #ThoughtLeader and #Expert JV Crum III (http://aha.pub/JVCrumIII), founder and CEO of Conscious Millionaire Institute.

JV is a mindset and strategy expert who mentors entrepreneurs to grow highly profitable businesses that make a difference. He is also a best-selling author, keynote speaker, certified business coach, and the host of the number-one ranked “Conscious Millionaire Show” podcast with over 2,000 episodes and 12 million listeners in 190 countries. JV is dedicated to helping entrepreneurs on a mission achieve their first million by growing businesses that positively impact individuals and our world.

To learn more about JV, go to http://aha.pub/JVCrumIII. To get in touch with him, visit https://consciousmillionaire.com.

Here are a couple of AHAmessages from this episode:

* The pain point of entrepreneurs is not knowing which steps to take that will maximize both their impact and profits. #ConsciousMillionaires https://consciousmillionaire.com @JVCrum

* Entrepreneurs who realize their potential can become #ConsciousMillionaires who build highly-profitable businesses that make a positive impact. How are you impacting your clients and our world? https://consciousmillionaire.com @JVCrum

* Entrepreneurs can benefit from learning how to become #ConsciousMillionaires by creating a massive shift in their mindset and making a bigger impact. What is your current mindset about money? https://consciousmillionaire.com @JVCrum

* Entrepreneurs can become #ConsciousMillionaires and make an impact through a heightened awareness of the profit-opportunities around them. What profit-opportunities are around you? https://consciousmillionaire.com @JVCrum

* A self-made #Millionaire Coach can accelerate the time for entrepreneurs to get to their first million. Consider working with a millionaire coach who can teach you! http://aha.pub/JVCrumIII

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

We love creating themed content, especially around the holidays.

One of my favorite Halloween posts features some of the worst villains in literary history.

Then we have our 12 Days of Christmas in December, which are fun to produce.

We use them to celebrate everyone from our clients to our community.

If you hit the mark, holiday-themed content is an ideal way to generate lots of engagement and connect with your audience.

However, if you do it poorly, people will be talking about it for years to come.

Ok, it may not be that dramatic, but it will definitely start some cringe-inducing conversations.

What Qualifies as a Holiday-Themed Campaign?

There are many ways to present a holiday-themed campaign, including as a video series, a group of related articles, or a series of images and photos.

It can come from your organization or be generated by your community.

You can post it on social media, your own site, or your YouTube channel.

Of course, the best place for it to live is somewhere on your site.

Then you can share it on social media, in an email campaign, or on other platforms.

Now that we’ve covered the basics, let’s get into some of the do’s and don’ts.

The Spin Sucks Podcast

In this episode of the Spin Sucks Podcast, we talk about:

* Examples of some really great and not-so-great holiday-themed content campaigns

* How influencers can help give your holiday content a boost

* Ideas on how to make your content interactive

* How to avoid alienating your audience

* Why your target audience plays a huge part in the tone of your campaign

Does Your Organization Create Holiday-Themed Content?

What are your most memorable examples of holiday-themed content? Are you and your team planning to create any this season?

We want to hear about it. Let us know in the comments what you have planned for the upcoming holiday season.

The comments belong to you!

Katie Robbert never planned to be an expert in AI and analytics, but she says she likes “numbers to add up” even though she considers herself bad at math. As a self-professed planner, Katie found herself telling stories with data, first for a pharmaceutical company and later for a PR agency.

Today, Katie is the co-founder and CEO of Trust Insights, a consultancy dedicated to working with clients to uncover valuable nuggets in the data that often piles up unused in many businesses.

Chip talks with Katie about how agencies can leverage data on their own behalf, as well as for their clients.

WHAT YOU WILL LEARN

* How to leverage KPI mapping for better results

* The role of dashboards in building and sticking to a plan

* The importance of starting with real business objectives before digging into technology

* Practical applications of AI for marketers using readily available tools

* The significance of planning and how to integrate data and analytics into the process

RESOURCES

* Trust Insights

* Katie Robbert on LinkedIn | Twitter

* 5 Applications of AI for INBOUND Marketers

* Marketing Over Coffee

* Christopher S. Penn’s email newsletter

ABOUT KATIE ROBBERT

Katie Robbert is an authority on compliance, governance, change management, agile methodologies, and dealing with high-stakes, “no mistakes” data. As CEO of Trust Insights, she oversees the growth of the company, manages operations and product commercialization, and sets overall strategy. Her expertise includes strategic planning, marketing operations management, organizational behavior and market research and analysis.

[read the transcript]

Develop your leadership skills to increase impact in your organization. This episode features #ThoughtLeader and #Expert Alan Gellman (http://aha.pub/AlanGellman), former chief marketing officer, general manager, and Fortune 500 senior executive.

Alan was named by Business Insider as one of the 50 most innovative CMOs in the world. He is dedicated to using his experience, insights, and wisdom to help executives and emerging leaders increase their impact and achieve their leadership goals.

To learn more about Alan, go to http://aha.pub/AlanGellman. To get in touch with him, visit https://www.convivoleadership.com.

Here are a couple of AHAmessages from this episode:

* The pain point of many executives and emerging leaders is needing support for how to further develop their #Leadership skills and increase their impact. https://www.convivoleadership.com @Alan_Gellman

* Learning how to build key relationships and improving communication can be an important part of #Leadership development. How are you improving your key relationships and communication? https://www.convivoleadership.com @Alan_Gellman

* Many executives and emerging leaders can benefit from learning how to create and #Lead high-functioning and engaged teams. How are you engaging your team? https://www.convivoleadership.com @Alan_Gellman

* Many executives and emerging leaders can increase their impact by expanding their understanding of how to manage change within organizations and increasing cross-company collaboration. How do you manage change? https://www.convivoleadership.com @Alan_Gellman

* Many years of experience in leading businesses both large and small can give one the credibility to help others develop #Leadership skills. Consider learning from one who can teach you! http://aha.pub/AlanGellman

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

One of the biggest questions that a CMO has to ask themselves when they look across the different marketing channels is how much money to put into each of those channels. Of course, there are the tried-and-true avenues that support your business, but marketing changes fast. Deciding what channels to explore and which ones to negate is a big part of making the most of your marketing budget.

But what about employer branding – is that important? Isn’t that an HR function? Not exactly, not in the new marketing landscape. In fact, it’s a term that you don’t often hear in product companies, but employer branding is something that services CMOs know a lot about. Why? Your offering a face-to-face connection and when the growth of your company hinges on talent acquisition and having the ability to service more clients, the CMO gets very close and comfortable with employer branding.

In this episode of AMP Up Your Digital Marketing, we meet Arya Barirani, CMO of GlobalLogic, an engineering services company, and Executive Director at Method, a wholly-owned design agency supporting GlobalLogic. His insight will help executives think about how digital strategy is measured across an entire organization, and not solely reserved as a marketing activity.

 

Glenn: Welcome back to the show. Today I’m speaking with Arya Barirani. Arya, welcome to the show.

Arya: Hey, glad to be with you, Glenn.

Glenn: Arya, tell us a little bit about who you are and what you do?

Arya: Alright. So, I’m Chief Marketing Officer at GlobalLogic. I’m also Executive Director of our Method design agency at GlobalLogic. It’s a wholly-owned design agency inside of GlobalLogic and that’s managed by me. And that’s my role. I’ve been doing marketing here at GlobalLogic for about four years now. And just a little bit about what we do. We are an engineering services company. So, we help our customers build their next-generation digital products and experiences and we help them engineer and design those things.

Glenn: And so, have you been involved in digital marketing most of your career or, like me, did you start in the world, maybe direct and not so much on digital, but we had to start layering on digital as we went?

Arya: You know, I’ve been doing digital marketing, I would probably say that we’ve been doing kind of omnichannel marketing across the board for most of my career. Digital has always been a component of it. It’s changed and evolved a lot from the early days of my career, but for me, we used to run campaigns that went across channels. So, we would do direct, we would do digital, we would do face-to-face and that’s really, I think the formula that we’ve seen work as across these different channels and creating engagement across all of them.

Glenn: And I think you raised a really interesting point-of-view which I think most companies hopefully will share, which is you look at it as a continuum and there are many different channels to engage with the market. How do you think about, kind of, balancing those out given that you’ve got digital marketing – I’m sure you have other aspects of marketing that you include in the overall marketing strategy?

Arya: Yeah, I think this is probably one of the biggest questions that a CMO has to ask themselves when they look across the different channels and the job gets really interesting when you have to go and put dollars into each one of these channels. Like, you’re making your investment into each one of these buckets. And you base it on, mostly, you know, maybe historical information – this is one of the reasons why measurement is really important.

Sustain your weight loss successfully through hypnosis. This episode features #ThoughtLeader and #Expert John Farley (http://aha.pub/JohnFarley), an applied sports psychology counselor and motivational hypnotist. He is also known as the original fitness hypnotist, the worldwide expert on subconscious mind programming for weight loss. John has independently produced reality TV shows and is dedicated to helping people who are frustrated with weight loss understand their underlying beliefs and achieve their goals successfully.

To learn more about John, go tohttp://aha.pub/JohnFarley. To get in touch with him, visit fitnesshypnotist.com.

Here are a couple of AHAmessages from this episode:

* The pain point of many people who are frustrated with weight loss is not knowing how to sustain their weight loss successfully. #Hypnosis http://www.fitnesshypnotist.com @JohnFarley

* People who are frustrated with weight loss can have thoughts in their head that are sabotaging them. What thoughts dominate your mind? #Hypnosis http://www.fitnesshypnotist.com @JohnFarley

* #Hypnosis can help people who are frustrated with weight loss understand why they are eating for emotional reasons. What are the reasons for your eating habits? http://www.fitnesshypnotist.com @JohnFarley

* An expert in #Hypnosis can do a deep dive into the psychological issues of people who are frustrated with weight loss. Consider having an expert help you! http://aha.pub/JohnFarley

* Decades of experience working with health clubs and #Hypnotherapy can give one the credibility to help people achieve their weight loss goals. Consider working with an expert who can help you! http://aha.pub/JohnFarley

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

The news last week about Mitt Romney’s fake “Pierre Delecto” Twitter account once again brought fakery to the forefront. We discuss various aspects of fake news and what brands need to know to remain on point, honest and genuine to themselves. We first point out a study undertaken by North Carolina State researchers that found that the less people trust Facebook, the more skeptical they become of the news they see there. One lesson from the study is that brands should carefully choose how they rebut fake news.

Facebook is trying to figure out the best response to fake political ads, although it’s still far from doing an adequate job. A piece in BuzzFeed found that the social network has been inconsistent in applying its own corporate standards to decisions about what ads to run. These standards have nothing about whether the ads are factual and more to do with profanity or major user interface failures such as misleading or non-clickable action buttons. More work is needed.

Finally, we discuss two MIT studies mentioned in Axios about how machine learning can’t easily flag fake news. We have mentioned before how easy it is for machines to now create news stories without much human oversight. But one weakness of ML recipes is that precise and unbiased training data need to be used. When training data contains bias, machines simply amplify it, as Amazon discovered last year. Building truly impartial training data sets requires special skills, and it’s never easy.

Podcasts can be powerful tools for agencies to showcase thought leadership, make connections, and build their own brands. New research from Dante32, a podcast production and promotion agency, looks at how brands are deploying their podcasts what that indicates about best practices.

Chip and Gini use this research as a jumping off point to share their insights on using podcasts in the agency context. They review the key findings from Dante32 — and of course have a little fun along the way.

RESOURCES

* Branded Podcast Website Best Practices

* Dante32

[read the transcript]

Command high ticket prices with a premium sales strategy so that you can scale up your business. This episode features #ThoughtLeader and #Expert, Andrew Izumi (http://aha.pub/AndrewIzumi), Founder and President of EboomZ, sales coach, analyst and author. He was also a certified leader with Emerson, a Fortune 500 company, for his achievement in the sales industry.

Andrew conducts sales coaching and strategy development for small and medium-size business owners so that they will know how to successfully close more high-ticket deals and elevate their businesses. He helps them to simplify the process and develop the right methods to effectively implement a premium sales strategy. Andrew is dedicated to helping his clients boost their sales by successfully commanding high-ticket deals and high-value offers.

To learn more about Andrew, go to http://aha.pub/AndrewIzumi. To get in touch with him, visit https://www.eboomz.com/.

Here are a few AHA messages from this episode:

* The pain point of many small and medium-size business owners is that they don’t know the right strategy to use in order to close more high-ticket deals. #PremiumSalesStrategy https://www.eboomz.com/ @TheAndrewIzumi

* A #PremiumSalesStrategy is powerful for small and medium-size business owners so that they can close more high-ticket deals and scale up. They should consider working with an expert to help them close more high-ticket deals. http://aha.pub/AndrewIzumi

* Are you working with an expert who knows about #PremiumSalesStrategy? Knowledge about a premium pricing strategy can give a person the expertise to help small and medium-size business owners command higher ticket prices. http://aha.pub/AndrewIzumi

* A #SalesCallSystem can help small and medium-size business owners in doing a #PremiumSalesStrategy. Are you making use of a sales call system to close more high ticket deals? https://www.eboomz.com/ @TheAndrewIzumi

* Implementing a #PremiumSalesStrategy can give someone the credibility to help small and medium-size business owners to successfully scale up their businesses. Are you getting help from someone who knows how a premium pricing strategy is done? http://aha.pub/AndrewIzumi

To learn more about thought leadership and how it can help you to be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Just about every agency leader worries about where the next new client will come from and how to land that new business. Many aren’t natural-born salespeople, so the process itself can be uncomfortable and even intimidating.

Jody Sutter brings decades of experience in agency business development to help owners and executives put in place programs and processes that generate revenue. In this episode of the Chats with Chip podcast, Jody shares some of the most common mistakes she sees agencies make and offers practical solutions listeners can implement in their own businesses.

QUOTES

* Jody: “It’s the CEO that should be primarily responsible for business development.”

* Jody: “One of the biggest mistakes that I see is … I see an agency trying to either do too much, or nothing at all.”

* Chip: “You get consistency by building on top of processes.”

* Jody: “I try to keep [clients] from getting distracted by all the other things they could be doing, and focus on the one or two things that they’re really best suited to do.”

* Jody: “When it comes to business development … there has to be a bit of ruthlessness. And I say that in the best sense of the term, but some self interest in business development and the ability to say no, as needed, and also to retain control over the pitch process and not give the give the entire control to the client, which I see all the time.”

RESOURCES

* The Sutter Company

* The New Business Ecosystem worksheet

* Jody on LinkedIn | Twitter

ABOUT JODY

Jody Sutter is a business development coach with more than 25 years’ experience working with ad agencies and marketing firms. After leading business development for creative, media and digital agencies both big and small, she opened The Sutter Company to help agencies and other marketing services providers get better at pursuing the right kinds of clients in the right kinds of ways.

[read the transcript]