FIR Podcast Network

In this week’s Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley discuss the Privacy Paradox highlighted by Mary Meeker in her Internet Trends 2018 presentation. And we look at WeMo, just one mo’ social network.

Joining host Shel Holtz in conversation this week are tech journalist David Strom on organizational integrity, Gartner analyst Augie Ray on whether IHOP’s marketing stung was brilliant or a betrayal of consumer trust, and Sprinklr’s Marshall Kirkpatrick and Jen Valdez on the benefits of establishing long-term relationships with influencers. Also in this week’s episode:

* Domino’s is repairing potholes. Is this a brilliant example of corporate social responsibility or a prelude to our dystopian future?

* Heineken has done away with taglines

* People are using Facebook less and less to get news, but where some of them are going instead may surprise you

* Mozilla is building a voice-controlled web browser

* You can now share your Alexa Skill Blueprints with friends and family

* Mastercard wants to let you buy things with your voice

* Microsoft’s next-generation HoloLens is due in Q1 next year

* You’ll remember more of what you learned wearing a VR headset than looking at a 2D computer monitor

* Dan York reports on WordCamp Europe from Belgrade, Serbia

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which FIR content is selected at Shel’s Link Blog.

About our guests

After a successful career blazing trails in new media as one of the top tech bloggers in the world (first-hired writer at TechCrunch, co-editor of ReadWriteWeb), Marshall Kirkpatrick led the Little Bird team building software for enterprise marketers to do research, real-time market intelligence and marketing amplification. The tool for influencer marketing, content marketing, and research was recently by Sprinklr, the full-service social media management system, where Marshall now serves as product director for Influencer Marketing and Research.

Augie Ray is a Research Director covering customer experience for marketing leaders at Gartner. He has had a diverse career, including leading a digital experiential agency, directing social business at USAA and managing a global customer experience team at American Express. In his present role, Augie researches and advises clients on topics such as Voice of Customer, customer journey mapping, customer experience strategy and virtual reality.

David Strom is a leading expert on network and Internet technologies and has written and spoken extensively on topics such as VOIP, convergence, email, cloud computing, network management, Internet applications, wireless and Web services for more than 30 years. He is also the creator of an innovative series of video screencast product reviews of enterprise IT products that can be found on Webinformant.tv and syndicated to various other Web sites.David was editor-in-chief of Network Computing print and currently edits the Inside Security newsletter and writes for IBM’s SecurityIntelligence.com, TechTarget’s SearchSecurity.com, and Network World.

Jen Valdez is a Bronx-native who not only has a knack for poetry and salsa dancing but also for advising brands on how to leverage the digital transformation of our times to better connect with you. She began her career as an expert on Brand Advocacy and has expanded to include Content Marketing and Influencer Marketing as part of her role at Sprinklr, a leader in the Customer Experience management space. Doesn’t matter whether agency, startup, publisher, or Fortune 500, Jen is committed to connecting to the biggest problems and adapting solutions for the ever-changing ways we connect with each other and brands with us.

Links from this week’s show

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Interview with Ajay Date from Tourism Portland about Destination Marketing.

Ajay Date is Vice President of Marketing for Travel Portland where he is responsible for overseeing the organization’s brand strategy and consumer marketing efforts across advertising, digital and content.

Ajay has more than 20 years of experience in brand marketing, digital media, creative direction, film and event production. He came to Travel Portland from the advertising world, where he spent many years in brand marketing roles with brands such as adidas.

When he’s not telling the world about Portland, Ajay spends his time with his wife eating & drinking his way through Portland’s stellar food scene, being frustrated with the Portland Trail Blazers, or trying to keep up with their four kids.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Why isn’t marketing attracting more college grads? That’s the topic we explore this week, starting with the results of a study commissioned by Marketing Week earlier this year which  found that just 3% of undergraduates think marketing offers them the best career opportunities.

The publication held a seminar to try to explore ways to better engage Gen Z, and we have several thoughts on the matter too. Colleges need to have more focused marketing programs, and businesses need to show that a wide range of skills and talents can be put to best use with marketing programs. Certainly there are obstacles, such as CEOs who think they are good marketers when they aren’t, or conflicts between sales and marketing staffs. But with big data becoming an essential part of the marketing discipline, there’s more opportunity for marketing to impact a company’s future than we’ve seen since the dawn on TV advertising. 

Business Wire’s Serena Ehrlich joins host Shel Holtz to talk about a Pew study that found 7 in 10 Americans is suffering from news fatigue. Shel also talks with David Spark (from Spark Media Solutions) about Instagram’s plan to host long-form video. Also in this week’s episode:

* A follow-up to our report on Google employees opposing a contract the company has with the Pentagon

* A lemonade company takes a stand for children’s lemonade stands

* Apple’s new ARKit brings new advances to Augmented Reality

* A high-profile media exec is at the helm of a new blockchain-based platform for sustainable journalism

* Teenage girls have innovated a way to create advice resources on Instagram

* Dan York reports on Snapchat’s e-commerce play, Instagram’s long-form video plans, Facebook’s funding of news video content from mainstream news outlets, this week’s E3 Expo, WordCamp Europe, and the Internet Society’s Global Internet Report Survey (which he’d like you to take)

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which FIR content is selected at Shel’s Link Blog.

About our guests

Serena Ehrlich, Business Wire’s director of Product Marketing Management – Growth, provides guidance for internal and external content creation and distribution services, ranging from PR programming to mobile marketing to social media updates. Throughout her career, Ehrlich has worked to provide guidance on investor relations, public relations and overall consumer behavior relations trends. Before rejoining Business Wire in 2013, Ehrlich designed and implemented successful local, national and international social, influencer, mobile and traditional marketing campaigns for brands including Kraft, Kohls, Avon, Mattel, Mogreet and more. A ’91 graduate of Brandeis University with a B.A. in History, Ehrlich was named one of the 2013 Top 25 Women in Mobile to Watch by Mobile Marketer.

David Spark is a veteran tech journalist and founder the brand journalism firm Spark Media Solutions. Spark has worked with brands such as IBM, Microsoft, HP, and Indycar Racing. He’s reported on the tech scene for more than 18 years in more than 40 media outlets, and is the author of “THREE FEET FROM SEVEN FIGURES: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows” available at ThreeFeetBook.com.

Links from This Week’s Show

* June 2018 “Circle of Fellows” broadcast

* Google Employees Discuss Staging Protest Of Their Own Company

* Google ‘to end’ Pentagon Artificial Intelligence project

* Alphabet Shareholders Reject Diversity Proposal Backed by Employees

* Kraft Heinz paying kids slapped with lemonade stand fines

* In five years, VR could be as big in the US as Netflix

* Apple is taking mobile AR to the next level

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Instagram released some information about how its algorithm determines what we see. Every individual has a unique feed. But all of us gain some insight from Instagram’s disclosure. A praiseworthy step toward greater transparency is how the social media sausage is made.

Last October, Facebook de-emphasized news in the Facebook Newsfeed. The bottom dropped out of many publishers’ traffic. New data from Chartbeat suggests that the system is returning to a healthier mix in which traffic to publishers from Google Search and direct has increased to provide a more balanced flow of traffic. Balance is good, in that it reduces the relative importance of any single platform.

Sherrilynne Starkie, host of The Voice, facilitated an IABC Ottawa Special Interest Group discussion about the major trends in communications measurement and social media evaluation.  In this members’ only event, a dozen communicators came together in the lunchroom at CIRA.  They had a lively conversation which began with goal setting and included tools, analytics and some of the more nuanced aspects of measuring communications impact.

Everyone around the table contributed to the wide-ranging conversation.  Senior communicators Dyna Vynk and Tanya O’Callaghan each spoke at length. Dyna shared some insights from her recent work for the cannabis industry. Tanya explained the role that measurement plays in agile marketing communications.

Listen Now! 

Join the conversation!

Connect with Sherrilynne Starkie, and IABC Ottawa.

Leave a comment or question below and please rate the show on iTunes!

IABC Ottawa’s The Voice podcast is part of the FIR Podcast Network.

It’s sponsored by Thornley Fallis Communications and this episode was produced by IABC volunteer Abby Radovski.

In this era of hyper-alertness about everything from data security to natural disasters, it’s no longer a question of whether you need to develop a crisis communication plan. It’s how to develop one that works. As an employee communication professional, you’re key to this process. So are employees, as is – no surprise here – social media.

The latest episode of EE Voice, Sharon Phillips explores these murky waters with internal comms consultant and author Paul Barton.

Tune in to hear why Paul advocates a proactive approach to crisis communications that includes employees, social media and something he calls “the five Ps.” Tune in to hear more.

About Paul:

Paul Barton, ABC, works with busy internal communications professionals who need fresh ideas, a coach in their corner or an extra pair of hands. After a successful 20-year career leading internal communications teams at six fast-growing and highly successful companies, Paul launched his own consulting firm and authored Maximizing Internal Communication: Strategies to Turn Heads, Win Hearts, Engage Employees and Get Results.

His current clients include global real estate, global mining and minerals, and global high-tech companies.

When not putting fires out for his clients, you can find Paul sipping a latte, playing guitar and spending time with his family in Phoenix, Arizona.

Website: PaulBartonABC.com

LinkedIn: www.linkedin.com/in/paulbartonabc

Twitter: @PaulBartonABC

 

At the same moment that Apple’s WWDC event was sending out the latest goodness to the Apple faithful, Dan York was in his home studio sitting in as host while Shel Holtz was away at the 2018 IABC World Conference.  However, Shel’s voice was heard multiple times throughout the episode! Some of the topics included:

* June 6 is the 6th anniversary of World IPv6 Launch – what does that mean? and why should communicators care?

* Apple’s World Wide Developer Conference (WWDC) is happening today. What are some of the rumored announcements?

* What is the right way to apologize as a business? And how wrong are some businesses doing it?

* Facebook has removed their “Trending” section

* Are bots entitled to free speech?

* Mary Meeker’s annual “Internet Trends” Report is out – what’s new this year?

* Chartbeat says that for the first time there were more direct connections to websites on mobile than from Facebook links

* Facebook is rolling out a new “Voice Post” feature, although initially only in India

* New version 3 of the Castro podcast client on iOS

* Microsoft announces the surprise acquisition of Github

* Dan will be at WordCamp Europe, June 14-16, in Belgrade, Serbia

Special thanks to Jay Moonah for the opening and closing music.

Links from the episode:

* http://www.worldipv6launch.org/

* https://internet.nl/

* http://www.test-ipv6.com/

* http://www.thedrum.com/news/2018/05/30/uber-and-facebook-are-learning-the-hard-way-saying-sorry-costly-business

* http://digg.com/2018/facebook-uber-wells-fargo-apology-ad-quiz

* https://www.themuse.com/advice/the-worst-ways-to-apologize-work

* https://www.cjr.org/innovations/are-bots-entitled-to-free-speech.php

* http://money.cnn.com/2018/05/29/news/companies/anti-bias-training-starbucks/index.html

* https://www.bizjournals.com/tampabay/news/2018/05/30/florida-supreme-court-weighs-judge-s-facebook.html

* http://www.kpcb.com/internet-trends

* https://techcrunch.com/2018/05/30/internet-trends-2018/

* https://news.microsoft.com/2018/06/04/microsoft-to-acquire-github-for-7-5-billion/

* https://blogs.microsoft.com/blog/2018/06/04/microsoft-github-empowering-developers/

* https://blog.github.com/2018-06-04-github-microsoft/

* https://2018.europe.wordcamp.org/

Interview with Trisha Ping about how destinations and travel brands can better work with an online travel editor.

Trisha Ping is Lonely Planet’s Destination Editor for the Eastern US, coordinating content for 33 states. Prior to joining Lonely Planet, she worked in editorial for more than 10 years, most recently as managing editor of a national book review. Trisha is a huge fan of train travel, trying new recipes, using a bicycle for transportation and attempting foreign languages.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.