FIR Podcast Network

Deepfakes! Volumes of disinformation generated at scale! Hallucinated information shared as fact! Inherent bias underlying official communication! The number of crises people can imagine AI creating continues to grow. But do AI's abilities to aid in crisis communication outweigh these risks -- especially if we find ways to minimize or eliminate the risks? Crisis expert Philippe Borremans has released a study, "Artificial Intelligence in Crisis Response: Perspectives from Communication Experts," that begins to identify the multiple ways AI can do some heavy lifting during a crisis. In this short midweek episode, Neville and Shel look at the study results and discuss AI's potential during a crisis.
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The post FIR #378: AI for Crisis Communications appeared first on FIR Podcast Network.

“Let’s be careful out there.” 

The line made famous by Hill Street Blues’ Sgt. Phil Esterhaus holds up 40 years later – just ask crisis expert Andy Gilman. In addition to his formal title – President and CEO of CommCore Consulting Group – Andy is the standard-bearer for communicators tasked with navigating sensitive issues. 

In his fifth appearance on EE Voice, Andy joins us to take a look at the state of things in 2024 and advises us to prepare, prepare, prepare for potential crises. He urges communicators to “get the checklist going” and identify the events that may impact businesses and their employees in the near-term future. 

“I might take a whiteboard,” Andy suggests. “And put on the whiteboard, ‘What has happened to our organization in the past year?’ ‘What's happened to our sister and brother organizations?’ ‘What's happened to society at large?’ Then do the comparison and ask, ‘Okay, what are we ready for?’” 
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The post EPISODE #75: GETTING READY FOR 2024 — CRISIS EXPERT ANDY GILMAN RETURNS appeared first on FIR Podcast Network.

It's not uncommon to hear agency owners talk about wanting to target small businesses because there are so many of them and you can talk with the decision-maker more easily.
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The post ALP 216: Beware easy-to-sell but hard-to-serve clients for your agency appeared first on FIR Podcast Network.

While this is officially episode #377 of "For Immediate Release," the fact is that we reset the episode numbers back in 2015 when we retired the show name, "The Hobson and Holtz Report," at episode #824. Add them together, and this is actually our 1,201st episode. It also marks the beginning of our 20th year of podcasting. We released our first episode on January 3, 2005, several months before Apple introduced podcasts to iTunes, an event that is widely associated with the rise of podcasting's popularity.

In this anniversary episode, we briefly recount FIR's beginnings but spend more time on podcasting's status today and where it's heading.
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The post FIR #377: Two Decades of Podcasting appeared first on FIR Podcast Network.

"We are about to see the biggest reshuffling of power on the internet in 25 years," writes Anil Dash, "in a way that most of the internet’s current users have never seen before."

That power, Dash believes is a shift from big companies like Meta and Google back to individual users. Among the trends that have Dash believing this pivot is imminent are the nascent fediverse, the failure of X (formerly Twitter), court rulings that will open up alternative app stores, the rise of new networks (like Threads and Bluesky), and the rise of AI as a search alternative.

What could a reshaped internet look like and how can businesses continue to take advantage of it when traditional means of customer connection become less and less effective? Neville and Shel consider the possibilities in this short midweek episode.
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The post FIR #376: Is the Internet Pendulum Swinging Back to Weirdness? appeared first on FIR Podcast Network.

Volumes have been written in the last year about how to apply ChatGPT and other generative AI tools to the practice of public relations and organizational communication. In this midweek episode, we let ChatGPT speak for itself about how it can enhance communicators’ work — and whether communicators are at risk of being replaced by AI.

Shel is solo in this episode, so he interviews ChatGPT to ask about its processes for press releases and other PR writing and editing, its non-media and non-writing capabilities, ethical considerations, crisis communication functionality, and much more. Hear ChatGPT in her own words articulate the best approaches professional communicators can take to optimizing their work with an AI collaborator.
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The post FIR Interviews: ChatGPT Speaks for Itself About Its PR Capabilities appeared first on FIR Podcast Network.

Volumes have been written in the last year about how to apply ChatGPT and other generative AI tools to the practice of public relations and organizational communication. In this midweek episode, we let ChatGPT speak for itself about how it can enhance communicators' work -- and whether communicators are at risk of being replaced by AI. Shel is solo in this episode, so he interviews ChatGPT to ask about its processes for press releases and other PR writing and editing, its non-media and non-writing capabilities, ethical considerations, crisis communication functionality, and much more. Hear ChatGPT in her own words articulate the best approaches professional communicators can take to optimizing their work with an AI collaborator.
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The post FIR #375: ChatGPT Speaks for Itself About Its PR Capabilities appeared first on FIR Podcast Network.

German publisher Alex Springer -- which owns Politico, among other media properties -- has inked a deal with OpenAI, which means ChatGPT will be able to include news in its responses to prompts. Debate over the pros and cons is robust, and there are implications for organizations trying to get their news into the mix. In the December long-form episode, Neville and Shel explore the ramifications and possible next steps. Also in the show:

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The post FIR #374: Getting Your News from AI appeared first on FIR Podcast Network.

The past year has been — to put it mildly — consequential. If nothing else, the rise of Generative Artificial Intelligence has dramatically altered the communication landscape. But AI isn’t the only issue that faced communicators in 2023. From remote and hybrid work communication and the evolution of social media (as Twitter flails and younger demographic groups move away from the big dominant networks) to attacks on corporate DEI initiatives and rising levels of misinformation and disinformation, it has been a busy year! Moderator Shel Holtz, SCMP, joined four IABC Fellows for a look back on these issues and trends and how they will shape communication practices in the years ahead.
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The post Circle of Fellows #99: A Look Back at 2023 in Communications appeared first on FIR Podcast Network.

Our work as communicators is always evolving – there’s no finish line to cross or book to close. And, because of that, many of us are guilty of forgetting to take time to reflect on lessons learned and consider how our work is changing.

This year felt especially frenetic. The evolution of generative AI may have been the first talking point in many of our conversations, but that doesn’t come close to telling the whole story. Luckily, Sharon and I were able to discuss many of the industry’s hot topics with a few of the best minds in comms – highlighted in this episode. Here are some of our favorite insights featured on EE Voice in 2023.
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The post EPISODE #74: OUR BEST EXPERT ADVICE FROM 2023 appeared first on FIR Podcast Network.