FIR Podcast Network

Individual employees can reap a clear benefit from participating in online social networks. The companies for which they work also benefit from smarter employees who can reach out for help that can speed up the completion of projects. New research suggests that the company's advantage goes deeper depending on how many employees are participating robustly in these networks. Neville and Shel share the research and discusses what businesses need to do to tap into that benefit in this short midweek episode.
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The post FIR #367: Innovation Thrives When Employees Engage in Professional Networks appeared first on FIR Podcast Network.

If you're anything like Chip and Gini, you have discovered employees doing work for clients that is outside of the scope of work you have agreed to.
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The post ALP 212: Hidden overservicing by agency employees appeared first on FIR Podcast Network.

Pundits are proclaiming social media dead (or dying), and they have data to back up their beliefs. If it's true, what does it mean -- for society, for networking, and for business? Neville and Shel examine the evidence and trends and discuss the implications in the monthly long-form episode for November. Also in this episode:

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The post FIR #366: DIY GPT appeared first on FIR Podcast Network.

With the holiday season upon us, it is appropriate to talk about a gift communicators can give: the gift of communication. For several years, the day before the IABC World Conference begins, communicators spend a day with local nonprofits from the host city, providing their advice and recommendations to organizations that don’t have the resources to employ or contract strategic communication counsel. The practice has spread to regions and chapters and beyond. In this live stream, four Fellows of the International Association of Business Communicators (IABC) discussed this practice and other ways it can be applied.
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The post Circle of Fellows #98: The Gift of Communication appeared first on FIR Podcast Network.

RyanAir has a reputation: For the lowest airfares in Europe, you'll get where you're going with the bare minimum of service. The airline's social media accounts -- notably TikTok -- have done a brilliant, irreverent job of setting expectations for anyone planning to fly on RyanAir, which the social media manager's skills were first-rate. When he left the company -- reportedly because of its cultural shortcomings -- he abided by the 90-day quiet period, then applied his social media skills to share his experience. His posts (not surprisingly) made headlines. In this short midweek episode, Neville and Shel break down what this might mean for RyanAir.
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The post FIR #365: RyanAir’s Social Media Chief Doesn’t Leave Quietly appeared first on FIR Podcast Network.

Introducing “In Your Corner”

In boxing, competitors head to their stools in the fighter’s corner for one-minute respites between rounds. They try to catch their breath, have cuts tended to and receive instruction from their trainers, or “cornermen.” A good cornerman builds relationships with their competitors; they are reliable, identify any changing variables and build strategies geared toward competitors’ strengths.

As an avid fan of boxing, my aim is to provide similar guidance to coaching clients looking to navigate their careers. During episodes of “In Your Corner,” Sharon Phillips and I will delve into some challenges suggested by their communications colleagues and discuss how we can respond positively.

This Episode: Navigating Imposter Syndrome

Whether you’re presenting on an unfamiliar topic, writing a speech for a demanding executive or issuing a statement on a hot-button issue, a little self-doubt can go a long way. Confidence may waver, but does that mean we don’t belong?

After recording and publishing more than 70 episodes of the EE Voice podcast, we have met some of the brightest, hardest working people in communications – and even the most accomplished industry leaders can experience something called imposter syndrome.
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The post #72: Introducing “in your corner”: Imposter Syndrome appeared first on FIR Podcast Network.

Most small agencies at some point experience the sinking feeling of losing a whale client or seeing a sudden sharp reduction in revenue.
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The post ALP 211: What to do when your agency needs new revenue NOW appeared first on FIR Podcast Network.

The latest research report out of communication agency Edelman is rich with takeaways. The 2023 Corporate Communications Study follows a 2021 edition that explored the implications of the pandemic on the role of organizational communication. The report revealed that Chief Communication Officers (CCOs) now spend nearly 20 percent of their time counseling CEOs on issues unrelated to communication. That's just one sign that the CCO's stock has risen in organizations, with 91 percent of top communicators involved in crafting strategy before or during the decision-making process. Speaking to Axios, U.S. Corporate Practice Chair Radina Russell said, "These stats are indicative of (CCOs) informing decision making, having a seat at the table, and helping to steer the enterprise."

Neville and Shel spoke with Russell in this FIR Interview about other findings from the report.
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The post FIR Interview: Radina Russell on Edelman’s “Future of Corporate Communications” Study appeared first on FIR Podcast Network.

Xana Winans says that resiliency may be her supowerpower, and that's a characteristic many agency owners needed to tap into as the pandemic upset existing business structures.
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The post CWC 96: Resiliency and remote teams in an agency (featuring Xaña Winans) appeared first on FIR Podcast Network.

In this episode, Chip and Gini talk about what matters — and what doesn't — when it comes to your website design and content.
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The post ALP 210: Real talk about agency websites appeared first on FIR Podcast Network.