FIR Podcast Network

Chip and Gini explain that for healthy, sustainable relationships with clients, agencies must get agreement on shared expectations every step of the way.
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The post ALP 207: Setting expectations for agency clients appeared first on FIR Podcast Network.

EY (formerly Ernst & Young), one of the "big four" accounting firms, has launched EY.ai, which is (according to a press release) "a unifying platform that brings together human capabilities and artificial intelligence (AI) to help clients transform their businesses through confident and responsible adoption of AI." Separately, EY has introduced EYQ, an AI assistant for its 400,000 employees. Neville and Shel discuss the news -- and how likely it is that EY's competitors will follow -- in this short midweek FIR episode.
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The post FIR #358: EY Goes AI appeared first on FIR Podcast Network.

In this episode, Chip talks with Bill about the evolution of Wikipedia in recent years and how agencies can help their clients navigate the sometimes confusing editing ecosystem without getting themselves into trouble.
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The post CWC 94: How agencies should think about Wikipedia in 2023 appeared first on FIR Podcast Network.

Artificial Generative Intelligence (AGI) has been widely available publicly for less than a year, but the public relations industry has moved quickly to assess its potential and begin the process of implementation. How is it going so far? A brief from the PR Academy looks at the state of AGI in PR. Also in this monthly long-form episode:

In his tech report, Dan York looks at Mastodon 4.2 and the ActivityPub plugin for WordPress.
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The post FIR #357: A Status Report on AI and PR appeared first on FIR Podcast Network.

This month's panel of IABC Fellows explored the intersection of leadership and communication and how those at the top can leverage their communication skills to drive business success. The panelists shared their insights on communicating vision, values, and purpose; creating alignment around the business plan; motivating teams; and more.
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The post Circle of Fellows #96: Leadership in Communication appeared first on FIR Podcast Network.

This episode features #ThoughtLeader and #Expert Marla Blaylock.
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The post #756: Marla Blaylock w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.

The best communicators are versatile; they proactively seek out opportunities to meet audiences and develop creative ways to deliver messages. Some of our greatest successes come when we recognize that one-size may not fit-all, leading us to develop new methods to reach unique sets of stakeholders.

Few understand these challenges more than Kristi Munno, who leads a full slate of communications initiatives for Ozinga, a fifth-generation family-owned company in the construction materials industry. Here’s how Kristi and team transformed their Town Hall meetings to be sure that each of Ozinga’s employees had the chance to participate -- and how her team helped showcase frontline operations.

The challenge: More than half of Ozinga’s nearly 2,000 employees are considered frontline workers and do not have access to a company email addresses, creating obstacles when it comes to distributing internal communications.
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The post EPISODE #71: KRISTI MUNNO ON REACHING FRONTLINE BY REINVENTING OZINGA TOWN HALLS appeared first on FIR Podcast Network.

It's easy to believe that the internet has already demonstrated its disruptive capabilities by pointing to everything from the transformation of the audience to publishers and the rise of disinformation. However disruptive these changes are, they are mainly uses of technology to do things we were already doing -- just doing it more easily and efficiently. Real disruption -- the invention of entirely new processes and approaches -- could take years, decades, even centuries to manifest, according to Jeff Jarvis in his new book, "The Gutenberg Parentheses". But we are starting to see early examples, and TikTok is the platform on which they are appearing. We'll share these examples, and provide more insight into Jarvis's book, in this short midweek episode.
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The post FIR #356: The Long Arc of Network Disruption appeared first on FIR Podcast Network.

In this episode, Chip and Gini talk about some of the common mistakes that they have seen agency owners make with contracts and how to go about it in the best way.
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The post ALP 205: Getting agency-client contracts done right appeared first on FIR Podcast Network.

In this short-form episode, we look at how hashtags have evolved over time and what’s next. Proposed by Chris Messina in 2007 for use on Twitter, hashtags were initially meant to categorize and connect conversations on social media platforms. However, in articles published on Medium in recent months, Messina explains his belief that hashtags have... Continue Reading →

The post FIR #355: The Future for Hashtags appeared first on FIR Podcast Network.