In this episode, Chip and Gini discuss the merits of some of these arguments and explain how agency leaders can think about the right mix of contractors and employees in their own businesses.
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The post ALP 155: Should your agency hire contractors or employees? appeared first on FIR Podcast Network.

How should you handle it when one of your agency's employees — or prospective new hires — comes to you and asks you to match another offer?
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The post ALP 156: Bidding wars for agency talent appeared first on FIR Podcast Network.

Do you know what your clients really value from their relationship with your agency? Often we know that we are creating real value for a client, but it isn’t always aligned with the value that they see.
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The post ALP 158: What value do clients believe your agency provides? appeared first on FIR Podcast Network.

In this episode, Chip and Gini share their perspectives, including what has gone wrong for them in the past — and how you can make sure that you are communicating effectively with your team, clients, and prospects during turbulent times.
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The post ALP 157: Agencies and the possible Recession of 2022 appeared first on FIR Podcast Network.

This episode will help you to build or improve your own framework for reporting that should lead to better results, happier clients, and improved retention.
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The post ALP 159: Measuring (and reporting) your agency’s results for clients appeared first on FIR Podcast Network.

In this second part of a two-part series, Zach Hyder explains what it has been like to transition from agency coach to president of the agency founded by Ward Hubbell.
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The post CWC 87: Going from agency coach to agency leader (Part 2 of 2) appeared first on FIR Podcast Network.

In this episode, Chip and Gini explore how agencies should approach this question, both when developing their own strategies for clients as well as for helping to guide the client on their overall communications planning.
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The post ALP 160: How to allocate your client’s PESO budget appeared first on FIR Podcast Network.

In this episode, Hubbell Communications founder Ward Hubbell talks about the agency he founded, and how he decided to approach the transition when he no longer wanted to manage the business day-to-day.
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The post CWC 86: Transitioning your agency to new leadership (Part 1 of 2) appeared first on FIR Podcast Network.

A recent post by a member of the Spin Sucks Community raised the topic of calculating the cost of winning new clients — and determining how to account for that expense properly.
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The post ALP 161: Understanding the cost of agency business development appeared first on FIR Podcast Network.

Many agencies got started when their owners were laid off from their full-time jobs.
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The post ALP 164: From laid off to you’re the boss appeared first on FIR Podcast Network.