FIR Podcast Network

Agency owners ask Chip and Gini all the time how they can figure out what to delegate — and how to do it — to free up time in their days.
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The post ALP 199: Stop asking what you can delegate as an agency owner appeared first on FIR Podcast Network.

Have you ever thought about writing a book to leverage as a tool for demonstrating your expertise and building the profile of yourself and your agency?
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The post CWC 91: Co-authoring a book with an all-star team (featuring Kami Huyse) appeared first on FIR Podcast Network.

In this episode, Chip and Gini explore how — and why — you should be more thoughtful about how you hand out titles to employees.
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The post ALP 198: Be smart about titles at your agency appeared first on FIR Podcast Network.

AI rewrote 50 of the best-known brand slogans, and survey respondents preferred the AI version 48 percent of the time -- even Apple's "Think Different" slogan fell to the AI alternative. Also in this AI-heavy monthly long-form episode:

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The post FIR #344: Sloganeering with AI appeared first on FIR Podcast Network.

In this modern era where AI is changing the dynamics of every industry, questions inevitably arise about its efficacy and implications. Will AI replace communicators? Is it ethical to use AI with or without disclosure? Besides writing, how can communicators best use AI? What risks should we be aware of? What role can we play in helping introduce AI throughout our organizations to ensure it is used to its best advantage?

An international panel of IABC Fellows got together on June 20 to discuss AI, exploring the risks and benefits, offering guidance to communications professionals seeking to navigate this new landscape. The panel explored the exciting and rapidly evolving intersection of AI and communication, examining how artificial intelligence can shoulder much of the mundane load, freeing up communicators to focus on creative, strategic, and value-added work. The panel also delved into optimal ways for professionals to harness the power of AI in their communication strategies while helping the rest of the organization adopt AI to its greatest potential.
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The post Circle of Fellows #94: Staying Ahead of the AI Curve appeared first on FIR Podcast Network.

A new activist tactic is targeting individual businesses, concentrating all of the movement's energy and resources on forcing that one business to bend to the group's will. These instances are usually based on business practices that reflect the company's values, such as support for diversity, equity, and inclusion (DEI) initiatives. How the business responds has a direct impact on the experiences of employees who interact with customers on a day-to-day basis, especially in retail and other customer-facing sectors. How communicators can help both the company and employees weather these storms is the focus of this short midweek FIR episode.
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The post FIR #343: Employees Caught in Activism’s Crossfire appeared first on FIR Podcast Network.

Meta's Threads, a new micro-blogging platform, is now available to anyone with an Instagram account, and there has been no shortage of people willing to give it a try. Only about two weeks old, Threads is already the subject of speculation about its future. In the meantime, brands and journalists are jumping onto the platform. Should your company or brand be there, too? Neville and Shel share their thoughts in this short midweek "For Immediate Release" episode.
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The post FIR #342: Pulling at Threads’ Seams appeared first on FIR Podcast Network.

Robert L. Dilenschneider has learned a lot about power and influence during his storied career. The former president and CEO of global PR firm Hill & Knowlton has led his own agency, The Dilenschneider Group, since 1991. The author of several books, Bob is about to launch his latest work, "The Ultimate Guide to Power and Influence: Everything You Need to Know," which hits bookstores on July 25.

In this FIR Interview, co-host Shel Holtz speaks with Bob about the nature of power and influence and the various ways to acquire and use it. Of particular interest is Bob's perspective on what power and influence are: tools that help you get things done.
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The post FIR Interview: Bob Dilenschneider on Power and Influence appeared first on FIR Podcast Network.

In the world of influencers, brands pay for influencers to say what the brands want them to say. In the case of Shein, what they wanted them to say appears to be at odds with the facts. In this case, the blowback targeted the influencers more than the brand, calling attention to the gloss the company wanted to put on its tarnished reputation. Will every follower of an influencer know every time they're hearing a manipulated message? We explore the Shein story and its implications in this short mid-week episode.
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The post FIR #341: Influencers Amuck appeared first on FIR Podcast Network.

All the signs are there, according to observers. As one tech publication put it, "Google is trying to kill the 10 blue links. Twitter is being abandoned to bots and blue ticks. There’s the junkification of Amazon and the enshittification of TikTok. Layoffs are gutting online media. A job posting looking for an 'AI editor' expects 'output of 200 to 250 articles per week.' ChatGPT is being used to generate whole spam sites. Etsy is flooded with 'AI-generated junk.' Chatbots cite one another in a misinformation ouroboros. LinkedIn is using AI to stimulate tired users. Snapchat and Instagram hope bots will talk to you when your friends don’t. Redditors are staging blackouts. Stack Overflow mods are on strike. The Internet Archive is fighting off data scrapers, and 'AI is tearing Wikipedia apart.'"

Is the worst-case scenario inevitable? Neville and Shel explore the possibilities in this short mid-week episode.
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The post FIR #340: Will AI Destroy the Web? appeared first on FIR Podcast Network.