FIR Podcast Network

FIR Podcast Network

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FIR Podcast Network episodes

  • FIR #335: BBC Fires a Shot in the Disinformation War

    BBC Verify is the venerable broadcaster's latest effort to combat disinformation. With a staff of 60 journalists, Verify will provide details about the BBC's own reporting and debunk disinformation it finds online (as it has already done with a photo purportedly of a Pentagon bombing that was, in fact, AI-generated). Are there lessons in the BBC's approach that communicators can apply to their companies' online activities? And will other media outlets follow suit, even as they slash budgets and newsrooms?
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    19 min
  • ALP 192: Setting AI policies for your agency

    In this episode, Chip and Gini review the recently released PR Council guidelines for the use of generative AI by agencies.
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    26 min
  • FIR #334: Employees Really Do Hate Change

    The number of change initiatives companies impose upon employees has skyrocketed from two per year in 2016 to 10 in 2022. That has left employees with a serious case of change fatigue, increasing the likelihood that these initiatives will fail. Shel and Neville look at data from Gartner and advice on how to better handle the surge of change programs, many of which companies are undertaking in response to challenges resulting from the COVID-19 pandemic. Also in this episode:

    • Web3 has never captured the public's imagination. The lingo of Web3 may be partly to blame.
    • Over half of public relations practitioners lack confidence in their data literacy skills. That's a problem when the simple but useless AVE metric is no longer the communicator's fall-back metric.
    • The pandemic influenced the ways companies communicated with employees, leading to a shift in the elements of communication that lift organizations' internal brands.
    • A quarter of Twitter users don't expect they'll be using the platform within a year.
    • The uproar over perceived or real copyright violations inherent in the Large Language Models used by generative AI tools is poised to find its way into laws and regulations.

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      1 hr 39 min
    • Circle of Fellows #92: Communicating Wellness in the Workplace

      Wellness has risen from an afterthought in companies to a prominent issue. Businesses increasingly recognize the impact of physical and mental health in the workplace. An opportunity loss of $20 million for every 10,000 workers can be attributed to low well-being and its negative impact on performance. This amounts to a staggering global cost of up to $322 billion in employee turnover and diminished productivity as a result of burnout caused by low well-being. On the other hand, effective wellness programs leave employees seven times as likely to strongly agree that they have meaningful connections or a best friend at work, a key indicator of engagement. Mental wellness is also getting more attention as companies see the consequences of depression, stress, anxiety, and other symptoms in the workplace. Only 57 percent of employees who report moderate depression and 40 percent of those who report severe depression receive treatment to control depression symptoms. Even when programs are available, employees don’t avail themselves of them. Only about 3.5 percent of employees across the U.S. have taken advantage of an Employee Assistance Program (EAP) to which they have access.

      Clearly, there is plenty in the wellness space for internal communicators to address, both in terms of raising awareness and moving the culture among employees as well as counseling leaders on the actions they should take through their own messages and the degree of support they offer for wellness programs.

      On Thursday, May 18, four IABC Fellows gathered to discuss workplace wellness.
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      1 hr
    • FIR #333: When to Disclose That You’ve Used AI

      "Disclosure and transparency are the currency of the internet," wrote journalist and author Evan Osnos. That has proven to be true time and again. It undoubtedly will be true of using generative AI in marketing and communication. But will it be true every time we use AI? Even when we're just using it as a tool, like a calculator? The challenge of establishing guidelines for disclosing the use of AI is the subject of this short midweek episode.
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      20 min
    • ALP 191: Micromanage your way to agency failure

      Chip and Gini offer tips on how to break the cycle of micromanagement and empower your team to produce the best results possible.
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      25 min
    • FIR #332: Wikipedia Editors in Tug-of-War Over AI-Authored Articles

      The volunteer editors responsible for Wikipedia content are divided over the role ChatGPT and other generative AI writing tools can or should play in the creation of articles for the online encyclopedia. Their struggle is most likely being repeated in businesses around the globe.
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      21 min

    About FIR Podcast Network

    From the publisher's feed

    For Immediate Release: Podcasts for Communicators