FIR Podcast Network

The recent releases of Agent-GPT, AutoGPT, and BabyGPT have taken ChatGPT to a new level. Rather than simply responding to user prompts, these tools identify a series of tasks that must be completed to achieve a goal and then completes them autonomously. It's still early days, but the potential is huge. So is the growing risk of bad actors using these tools for nefarious purposes. We discuss these recent developments in this short mid-week episode.
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The post FIR #331: AI Completes Tasks and Raises Fears appeared first on FIR Podcast Network.

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The post CWC 88: Jumpstarting your agency’s business development (featuring Adam Graham) appeared first on FIR Podcast Network.

In this episode, Chip and Gini explore how agency leaders can help their team members to develop the skills and knowledge needed to produce excellent results for clients.
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The post ALP 189: Helping agency employees to improve their PR skills appeared first on FIR Podcast Network.

Jeremiah Owyang has a habit. Whenever a new digital technology emerges that seems to be poised to disrupt business and society, Jeremiah dives in, talking to everyone he can, attending conferences, meetings, and talks,  and undertaking a deep dive into every research resource available. In his eighth FIR interview, Jeremiah shares his perspectives on Artificial Intelligence (AI), which has been around for some time but has only recently taken the world by storm with the release of ChatGPT.
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The post FIR Interview: Jeremiah Owyang on the Artificial Intelligence Marketplace appeared first on FIR Podcast Network.

If your generative AI prompts aren't producing exactly what you want, there's help -- for a fee. You can buy pre-written prompts from prompt marketplaces like PromptBase and Prompt Attack or hire a prompt engineer through services like Fiverr. We dig into this newly-emergent cottage industry in this short midweek episode.
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The post FIR #330: Help Wanted. Prompt Engineer. appeared first on FIR Podcast Network.

It's no secret that Chip rants about the importance of weekly 1:1 meetings between agency managers and their direct reports.
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The post ALP 188: Weekly 1:1 meetings make a big difference for your agency appeared first on FIR Podcast Network.

Imagine posting to your favorite social network, the one you want your brand to be associated with, and having it appear for all of your followers in the social networks of their choice. It could be possible if the ActivityPub standard continues to spread the way it has been lately. And that could be an important evolution given the meltdown that Twitter is undergoing. Those are just two of the stories in the April long-form edition of the "For Immediate Release" podcast. Also in this episode...

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The post FIR #329: Post Once, Socialize Everywhere appeared first on FIR Podcast Network.

There has been no shortage of crises in the business world in recent months. From the failure of FTX and Silicon Valley Bank to the Norfolk Southern train derailment and fans revolting against Ticketmaster, there is more than enough fodder for a robust discussion about how companies can prepare for crises while establishing their reputations and communicate effectively when a crisis strikes.

The recording of the April 20, 2023, live stream features a great hour-long conversation on various dimensions of crisis communication, from issues identification and the role of CEOs during a crisis to social media and disinformation challenges.
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The post Circle of Fellows #91: Crisis Communication appeared first on FIR Podcast Network.

So much of our time as communicators is spent navigating uncharted territory – handling crises, adapting to emerging technology, etc. – that it’s easy to forget to take time to reflect.

We recently received a great reminder to do just that from our friend and former Sears colleague, Barbara Rozgonyi. A pioneer of digital communications and the leader of CoryWest Media, Barbara joined us to discuss the current popularity of retro culture and how lessons from the past can help shape how we work moving forward.

“It's just really gives you a feeling that what was cool is still cool,” Barbara said. “I was looking at some of the projects we worked on together – and the groundwork that we laid back then may seem nostalgic, but it's super relevant for today.”
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The post EPISODE #70: WHAT’S OLD IS NEW AGAIN WITH BARBARA ROZGONYI appeared first on FIR Podcast Network.

Traditional wallets are stuffed full of cash, credit cards, debit cards, and identification. Crypto wallets have only held public and private keys needed to trade cryptocurrencies. Users are increasingly filling their crypto wallets with NFTs and other digital assets. It won't be long before digital wallets hold crypto, NFTs, digital assets, and your credit cards and identity verification. The only physical wallets you'll see will be in museums. Why communicators and their clients/employers should care is the subject of this short midweek episode.
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The post FIR #328: What’s In Your Crypto Wallet? appeared first on FIR Podcast Network.