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FIR Podcast Network
FIR Podcast Network episodes
- ALP 197: Are client satisfaction surveys worthwhile for agencies?
Is it even worth doing client satisfcation surveys? That's the question that Chip and Gini explore in this week's episode.
Continue Reading →The post ALP 197: Are client satisfaction surveys worthwhile for agencies? appeared first on FIR Podcast Network.
19 min - ALP 196: Be more collaborative and less transactional with your agency’s clients
In this episode, Chip and Gini talk about the perils of transactional relationships with your agency's clients along with how to become more collaborative to produce better results.
Continue Reading →The post ALP 196: Be more collaborative and less transactional with your agency’s clients appeared first on FIR Podcast Network.
21 min - FIR #339: Still Virtual After All These Years
The hype around the metaverse rises and falls, but Second Life is 20 years old and continues to draw users and make money. Neville and Shel explore the reasons Second Life enjoys its ongoing modest success in the June monthly long-form episode of "For Immediate Release." Also in this episode:
- The state of digital news raises concerns for the public's news literacy, how companies can get their news into the hands of stakeholders, and what "news" means to people today.
- The political assault on Diversity, Equity, and Inclusion (DEI) and Environmental, Social, and Governance (ESG) is producing polarization among employees and, in some companies, questionable decisions by leaders.
- Generative Artificial Intelligence (AI) will have an impact on every department in an organization. That makes it a key focus area for Chief People Officers.
- The merger of the PGA and the LIV golf tour caught many players by surprise. They should have been a top priority.
- The metaverse, contrary to popular opinion, is not dying while AI rises. In fact, AI is breathing new life into the metaverse.
- In his Tech Report, Dan York looks at the Jetpack AI Assistant for WordPress users, why thousands of subreddits are going dark on Reddit, and why we should pay attention to Canada's C-18 Online News Act.
Continue Reading →
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1 hr 40 min - FIR Interview: Allan Schoenberg on His New Job, Twitter, AI, and More
Allan Schoenberg has spent much of his career as a communication leader in the financial services space, including a stint as Sr. VP and Global Head of Communications and Social Media for NASDAQ. Allan, former co-host of the FIR Podcast Network's "FIR B2B," recently pivoted to become Chief Communication Officer at Vinson & Elkins, a New York-based law firm. In this FIR Interview, Allan discusses the move along with a culture audit he undertook at the firm. He also shares his views on the current state of Twitter (and its potential alternatives), Artificial Intelligence, and more.
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28 min - FIR #338: Adding Activism to PR
Public relations, both in academia and in practical application, has always been seen as a business practice. A new study produced by researchers from the Missouri School of Journalism and Penn State argues that community activism employs PR strategies and tactics. By recognizing community activism as a form of public relations, traditional PR professionals can incorporate some of the things it does better, including listening and taking a long view. Neville and Shel dive into the research in this short midweek episode.
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17 min - ALP 195: Are you getting lost in the wrong stuff as an agency owner?
In this episode, Chip and Gini explore some of the things that PR and marketing agency owners focus on that probably aren't worth the time.
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21 min - FIR #337: Is It All Over for Influencers?
A new survey finds that 90 percent of Americans don't trust influencers. What does this mean for the multi-million influencer industry? And where can brands turn now, since the old celebrity approach also doesn't carry much weight with consumers? Neville and Shel fill you in during this short midweek episode.
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17 min - ALP 194: Is business slowing down for agencies in 2023?
Chip and Gini get asked frequently about the state of the economy, the prospects of a recession, and what it means for agency owners. Not just now in 2023, but all the time. For years. But what is the state of things right now, in Q2 of 2023? The co-hosts explore what they’re hearing and... Continue Reading →
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20 min - FIR #336: Trust, Likability, and Confirmation Bias
Multiple studies confirm that Americans (like most of the rest of the world) have lost their trust in the media. But people get their news and information from somewhere -- or, as a Gallup/Knight Foundation study finds -- someone. "Public individuals" attract followers who turn to them for news and information based on a number of qualities, ranging from likability to subject matter expertise. Many of these public individuals host shows on mainstream media outlets. What does this mean for PR professionals looking for the right outlet to pitch? Neville and Shel break down the study in this short midweek FIR episode.
Continue Reading →The post FIR #336: Trust, Likability, and Confirmation Bias appeared first on FIR Podcast Network.
20 min - ALP 193: The challenges of project-focused agencies
Chip and Gini offer tips for improving cash flow, minimizing delays, and increasing your flexibility to handle the ebbs and flows common with project-focused agencies.
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20 min
About FIR Podcast Network
From the publisher's feed
For Immediate Release: Podcasts for Communicators