FIR Podcast Network

A recent post by a member of the Spin Sucks Community raised the topic of calculating the cost of winning new clients — and determining how to account for that expense properly.
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The post ALP 161: Understanding the cost of agency business development appeared first on FIR Podcast Network.

Many agencies got started when their owners were laid off from their full-time jobs.
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The post ALP 164: From laid off to you’re the boss appeared first on FIR Podcast Network.

A lot of the communication with customers for which businesses once used email has transitioned to text messaging -- along with communication among friends, families, and pretty much everyone. To some extent, that even includes employee-to-employee communication. Whether it's SMS messaging or a messaging app like WhatsApp, Signal, or Telegram, people increasingly prefer the functionality and speed of response with text messages. Email isn't going anywhere but its uses may be diminishing.
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The post FIR #282: If You Need Me, Text Me appeared first on FIR Podcast Network.

Advertising on the Web is two-dimensional, with a consumer on the outside looking in. In the Metaverse, consumers will be active participants in virtual worlds, participating directly with virtual objects and one another. That opens the door for entirely new forms of advertising. In this short mid-week episode, Neville and Shel discuss what advertising might look like in virtual worlds and some of the technical, ethical, and legal challenges that organizations will face selling their wares to denizens of these immersive spaces.
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The post FIR #281: Advertising and Marketing in the Metaverse appeared first on FIR Podcast Network.

Maybe the Great Resignation has you thinking about hanging out your own shingle. Or perhaps your dream has always been to own your own agency.
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The post ALP 163: What to think about when starting your agency appeared first on FIR Podcast Network.

"Quiet quitting" is all over TikTok, with mostly Gen Zers talking about their disdain for going "above and beyond" at work. Is this really anything new, or is it just the first time a generation has used a label to share their feelings online? Or, as some suggest, is it that most Gen Zers entered the workforce during the pandemic when the boundaries between work and life were not clear and now that companies are getting back to what executives perceive as normal, they don't agree with the expectations the company has of them? Is this even confined to Gen Z? Neville and Shel look at "quiet quitting" in today's short mid-week episode.
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The post FIR #280: What’s Behind the “Quiet Quitting” Trend? appeared first on FIR Podcast Network.

Agency owners love to ask what others are charging or what services they are providing. They dig into the competition for insight on their own planning.
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The post ALP 162: Stop trying to keep up with the Joneses appeared first on FIR Podcast Network.

According to a new PwC survey of 1,000 senior U.S. business leaders from across industry sectors, businesses have bought into the inevitability and utility of the metaverse. The study also surveyed 5,000 U.S. consumers who are less aware and enthusiastic than executives are. Also in this monthly long-form episode of "For Immediate Release":

In his Tech Report, Dan York recounts his experience with Reddit's new social audio tool, looks at "snipping," a new Twitter Spaces feature, and explains a Google update designed to elevate "helpful content."
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The post FIR #279: Business Buys Into the Metaverse appeared first on FIR Podcast Network.

In July, four IABC Fellows gathered to discuss what communication is…and isn’t. That conversation will continue at noon EDT on Thursday, August 18.

Too often, communicators are called upon to engage in activities some might consider communication. It may even qualify as communication under some definitions. But in the business world, simply distributing a routine notice is far from communication. It may be messaging, but even that is questionable if nobody reads it. Conversely, modifying a company process that is sending the wrong message to employees may not strike an executive as a means of communication — but it is.

The August episode of "Circle of Fellows" features three additional Fellows -- and one returning from the July show -- continuing the discussion.
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The post Circle of Fellows #84: What Communication Is…And Isn’t (Part 2) appeared first on FIR Podcast Network.

As news media outlets that traffic in the written word -- print and online -- economic pressures have led to more repurposed content and less original material. What impact does this have on trust in these media sources, and is there a role businesses and their communication teams can play?
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The post FIR #278: For Every News Outlet: Churn, Churn, Churn appeared first on FIR Podcast Network.