The Walt Disney Company's parks division is looking for two part-time, on-site TikTok creators to generate content. The Disney Parks Experiences and Products account on TikTok may be the official account but there are also hundreds of Disney influencers sharing videos, too. When it comes to this kind of content, though, we still mostly hear about Instagram, even though Disney has far more followers on TikTok than on Instagram and Twitter combined. What does this mean for other brands?
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The post FIR #218: Disney Is Auditioning TikTok Creators appeared first on FIR Podcast Network.

In this episode, recorded in December 2021, Chip and Gini discuss the rapid response ad that Ryan Reynolds helped Peloton create after their product was featured in an unflattering way on a TV show.
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The post ALP 137: Quick-thinking agencies can help clients in a crisis appeared first on FIR Podcast Network.

The Associated Press has announced it will launch an NFT marketplace for some of its most iconic photos, including some that have won Pulitzer Prizes. The possibilities for other businesses are mind-boggling.
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The post FIR #217: Would You Buy an NFT of a Pulitzer Prize-Winning Photograph? appeared first on FIR Podcast Network.

In this week's episode of The Spin Sucks Podcast, Gini Dietrich discusses last year's impact on business podcasts, and breaks down various stats to help you meet your podcasting goals in 2022.
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The post Spin Sucks 178: What Happened in 2021 with Business Podcasts? appeared first on FIR Podcast Network.

No, this isn't a predictions episode, but Chip and Gini do take a look at the agency landscape as the new year kicks off.
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The post ALP 136: What does 2022 have in store for PR and marketing agencies? appeared first on FIR Podcast Network.

The "For Immediate Release" podcast is joining the Marketing Podcast Network (MPN), the new podcast network from Jason Falls. What does this mean to current listeners? Not a damn thing. The podcast will continue to be available on the FIR Podcast Network and your current subscription will work just fine. But we wanted to let you know about the MPN and why we're making our show available there. Listen for details.
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The post FIR #216: FIR Joins MPN appeared first on FIR Podcast Network.

On this week's episode of The Spin Sucks Podcast, Gini Dietrich dives into the PESO Model, explains why it is so effective at driving business results, and shares how to integrate it into your communications plan.
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The post Spin Sucks 177: A PESO Model Primer appeared first on FIR Podcast Network.

Most agencies approach the arrival of procurement and legal teams with a sense of dread. And it isn't without good reason.
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The post ALP 135: How agencies should handle procurement and legal appeared first on FIR Podcast Network.

This is the first of our new shorter episodes that will complement the monthly "Hobson & Holtz Report." Today, Neville and She share their thoughts on trends that will affect communicators in 2022.
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The post FIR #215: Communication Trends for 2022 appeared first on FIR Podcast Network.

As the new year begins, before you set your resolutions in stone, ask yourself, “How healthy is the culture of the organization where I work or the clients I serve?”

And, with what you learn, consider new resolutions to make a place to work a more welcoming environment for the contributions people want to make and the ideas they want to share.

IABC Fellows Alice Brink, Martha Muzychka, Lety Narvaez, and Mark Schumann took a close look at how to diagnose, develop, and deliver a culture that resonates with what matters to people, and what’s needed by organizations, where every voice is welcomed and heard. Shel Holtz moderated this discussion.
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The post Circle of Fellows #76: How Healthy Is Your Organization’s Culture? appeared first on FIR Podcast Network.