FIR Podcast Network

It's great to have goals and objectives — both for your agency and for your team members. But many agency leaders don't set and implement them correctly.
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The post ALP 171: Avoid misusing agency KPIs appeared first on FIR Podcast Network.

Neville attended NFT.London, the UK version of the NFT.NYC, which has been held since February 2019. There, he attended sessions that covered various topics, but he was particularly struck by those addressing the value-add potential of NFTs as well as their community-building characteristics. He reports from a semi-quiet corner of the conference in this short mid-week episode.
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The post FIR #295: The Value-Add Potential of NFTs appeared first on FIR Podcast Network.

It's not exactly a news flash that Elon Musk now owns Twitter (Chief Twit, he calls himself). Does he know what he's gotten himself into? It's doubtful, according to much of the evidence we've seen so far, in addition to some stinging commentary.
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The post FIR #294: What Hath Elon Wrought? appeared first on FIR Podcast Network.

For virtually all of its 22 years, Wikipedia has confined its technology to the wiki, which was already nearly 10 years old when the online encyclopedia was introduced. But some big changes are in store, including the use of machine learning, all in service of enticing more people to become editors.
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The post FIR #293: Big Changes at Wikipedia appeared first on FIR Podcast Network.

To hear the media talk about it, NFTs are overpriced works of digital art on which a lot of gullible people will lose bundles of money. In fact, NFTs have utility far being investments, and savvy marketers are figuring it out, right down to local car washes. Neville and Shel share a handful of stories about such applications in this short midweek episode.
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The post FIR #292: The Sure and Steady Evolution of NFTs appeared first on FIR Podcast Network.

As small agencies grow, individual team members usually begin to take on direct reports — often for the first time in their careers.
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The post ALP 170: Helping your agency’s new managers appeared first on FIR Podcast Network.

You have gained experience as a communicator in an organization. Now, you want to establish a consulting practice. You have questions. Do you focus on a niche or will you be a generalist? Will you remain independent or hire staff? How do you build your business? What should you charge? Four IABC Fellows with decades of experience as communication consultants shared their insights and experience in episode 85 of “Circle of Fellows,” IABC’s monthly broadcast/panel discussion.
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The post Circle of Fellows #85: So You Want To Be A Consultant appeared first on FIR Podcast Network.

AI tools that turn text prompts into images, video, and music are definitely cool, but they get a boost in utility when incorporated into a larger tool designed for a specific purpose. Omneky is one such tool, designed to improve the effectiveness of your social media ads. One element: DALL-E 2 is baked into the software, helping you create images that align with the software's assessment of your current and previous ads.
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The post FIR #291: Adding AI to Applications appeared first on FIR Podcast Network.

The first graphic format for the web to gain widespread adoption was the GIF. Even the advent of better formats replaced it for graphical display, it gained new strength through animation; what was once called an "animated GIF" became just a GIF. But today, for multiple reasons, the end appears nigh for all but the most die-hard fans. This short midweek episode is an homage to the GIF.
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The post FIR #290: Alas, Poor GIF, We Knew You Well appeared first on FIR Podcast Network.

Chip and Gini share some of their experiences in working internationally as an agency, including things that you should consider before you take the leap and the benefits of doing so.
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The post ALP 169: Taking your agency global appeared first on FIR Podcast Network.