FIR Podcast Network

FIR Podcast Network

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FIR Podcast Network episodes

  • FIR #299: From the Metaverse to the Fediverse and Back Again

    Despite the forecasts of some pundits, it is still too early to predict Twitter's complete collapse. Still, it is not outside the realm of possibility. (Since we recorded this episode on Saturday, November 19, CBS has halted its activity on Twitter, blaming Elon Musk's "turbulent and potentially devastating moves following his takeover of the company," according to Variety. It is worth considering the consequences of Twitter's demise. How big a loss to society at large would it be? We can take that idea one step further. With Facebook experiencing its own declines and Gen Z demonstrating a preference for smaller social networks over broadcast-style social media, what would happen if social media completely faded into the background? Also in the November episode of The Hobson and Holtz Report:

    • Thousands of Twitter users are migrating to Mastodon, a Twitter-like interface with some important differences, the key being that it is not owned by a single entity. Instead, it is a federation of Mastodon "instances" (including one Shel has launched for communicators). The fediverse could be awesome, one report suggests, assuming we don't screw it up -- and average users are able to figure it out.
    • Gallup has released a study on how connected people feel to others, whether it's in person or online. It's a field of study that has gotten scant attention in the past and the results could be useful to marketers.
    • There's some nation-building going on in the metaverse, with one Pacific island country building a digital twin to preserve its heritage as global warming raises sea levels, threatening to completely submerge it. Another country -- a physical entity not yet recognized by the global community of nations -- is working with an architectural firm to build a metaverse version that it hopes will be the primary place its citizens interact.
    • Whether you believe it is ethical or not, there is a fair amount of ghostwriting going on in the social media space, notably with ghostwriters cranking out LinkedIn thought leadership posts for executives. But there's more than that, with one social media ghostwriter, for example, earning close to $200,000 so far this year writing mainly Twitter DMs for employees. We'll dive into this emerging cottage industry.
    • Dan York's Tech Report is a buffet of topics this month, ranging from the fate of Twitter Spaces to Walmart's Augmented Reality effort, and from enhancements to TikTok Live to Google's "Live View in Maps."

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      1 hr 47 min
    • Circle of Fellows #86: Brands and Branding

      Is your trademark your company’s brand? Your logo? Or is your brand what your customers say about you when you’re not in the room? What’s a brand promise and how do you develop one that everyone can buy into? How do you build the brand internally so every employee projects it externally? What’s the communicator’s role in protecting the brand? And what do you do when your company fails to live up to it?
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      1 hr 1 min
    • FIR #298: Social Listening in a Post-Twitter World

      While things are not looking good at Twitter, it is not yet time to characterize it as the social network's death spiral. Still, speculation is fun (and inevitable), and one of the prospects about which some people are speculating is the impact a Twitterless world will have on social listening activities. Neville and Shel explore the possibility -- along with some other potential fallout should Twitter shut down -- in this short midweek episode of "For Immediate Release."
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      18 min
    • FIR #297: A Stirling Example of Augmented Reality

      The Scottish city of Stirling is investing in the creation of Augmented Reality (AR) layers throughout the city, available on a free dedicated app, to become what they claim is "the first augmented reality city."
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      13 min
    • ALP 172: Agencies and Twitter in 2022

      What should agencies advise clients with regard to Twitter today? It has obviously been a very turbulent couple of weeks since Elon Musk took over, but what does that mean for communicators?
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      20 min
    • FIR #296: What Elon Musk Can Learn From Patrick Collinson

      Twitter and Stripe both laid off employees last week. The contrast between how these layoffs were conducted is striking. One CEO went to great lengths to ensure the employees remaining post-layoff would feel the least amount of survivor's guilt and be ready to move forward. The other didn't seem to care how survivors felt. Neville and Shel examine these approaches and some of the other fallout from Elon Musk's acquisition of Twitter in this short midweek episode of "For Immediate Release."
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      18 min
    • EPISODE #64: NOT IF, BUT WHEN – CRISIS EXPERT ANDY GILMAN ON PREPARING FOR A CYBERATTACK

      Sometimes it pays to be a little paranoid. Crisis management expert and friend of the EE Voice podcast, Andy Gilman, returns to discuss the importance of preparedness and heightened awareness when it comes to cyber-attacks, the top potential crisis for almost any organization.

      In our conversation, Andy illustrates the key role of communications in company-wide cybersecurity initiatives, which he calls “the ultimate cross-functional teamwork.”

      “Figure out what resources are out there, then get smart yourself and get your employees smarter,” he says. “You want them to be aware and spot something. Again, we don't know we're doing a good job until something bad happens, so every day we're doing it is another day where the organization can function as normal.”

      For helpful resources for communicators, visit the Cybersecurity & Infrastructure Security Agency.

      For more on Andy and CommCore Consulting Group, head to https://www.commcoreconsulting.com/.
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      23 min

    About FIR Podcast Network

    From the publisher's feed

    For Immediate Release: Podcasts for Communicators