The COVID-19 pandemic created a host of new communication pressures on company leaders, so they, in turn, leaned on their communicators, who evidently came through for them in a big way. The result: increased influence in the C-suite, according to a Gartner survey. Neville and Shel have questions.
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The post FIR #256: Comms Influence in the C-Suite appeared first on FIR Podcast Network.

We’re celebrating a big milestone on the Spin Sucks podcast! For our 200th episode, Gini Dietrich has invited a very special guest.
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The post Spin Sucks 200: A Conversation with Mini-Me. Happy 200th Episode! appeared first on FIR Podcast Network.

Micro-learning is the formal label for the upbeat, music-backed TikTok videos that demonstrate how to accomplish tasks on Excel, Microsoft's ubiquitous spreadsheet tool. The videos are racking up billions of views and the influencers behind the videos are making fistfuls of cash. Microsoft played no part in getting the video trend started; the company is just taking advantage of what the influencers are producing. Lessons abound for companies and communicators.
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The post FIR #255: How TikTok Makes Spreadsheets Cool appeared first on FIR Podcast Network.

In this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich discuss why you need to let go, what you should be looking to give up, and how to do it effectively without losing the secret sauce that helped you grow to where you are today.
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The post ALP 151: Letting go as an agency owner appeared first on FIR Podcast Network.

Google used a short video to tease a feature for its Augmented Reality (AR) glasses that could be AR's killer app. They don't look bad, either.
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The post FIR #254: AR You Ready? appeared first on FIR Podcast Network.

In this episode of the Chats with Chip Podcast, Noel Andrews of JobRack explains how talent from Eastern Europe and other parts of the world can supplement your workforce.
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The post CWC 84: Leveraging overseas talent to grow your agency appeared first on FIR Podcast Network.

Search "blockchain" and you're sure to find plenty of commentaries that proclaim the core Web3 technology doomed. It can never work, they say, and they outline a broad range of reasons. Yet blockchain is already managing processes in the background -- some of which you may already be using in your own home. Neville and Shel explore some of the ways blockchain-based technologies are becoming everyday tools and what this means for communicators.
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The post FIR #253: Blockchain In Your House appeared first on FIR Podcast Network.

Matthew Rechs confesses that he was not a great manager at first but he learned some fundamental rules that will benefit anyone who hopes to be more than an old-school boss. For internal communicators, Rechs' "promises" -- first published as a series of tweets -- can serve as the foundation for a targeted effort to elevate effective management in your organization.
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The post FIR #252: Managers, Not Bosses appeared first on FIR Podcast Network.

This episode features #ThoughtLeader and #Expert Susan Drumm.
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The post #740: Susan Drumm w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.

Earned media efforts are becoming less effective with journalists but even more important with executives. What is one to do? Gini Dietrich has four tips for the perfect pitch in 2022.

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The post Spin Sucks #194: It Needs to Be a Perfect Pitch appeared first on FIR Podcast Network.