Paid media, the “P” of the PESO Model, is a crucial piece of your communications planning. In this episode, Gini Dietrich shares her best tips for an effective paid media strategy.

Continue Reading →

The post Spin Sucks 187: Sometimes You’ve Got to Pay to Play appeared first on FIR Podcast Network.

How can we help? As the world reacts to the Russian invasion of Ukraine, companies must decide how their actions – or inactions – can answer that pivotal question. (Note: Jeffrey Sonnenfeld of the Yale School of Management updates a list of companies daily "that have curtailed operations as well as those that remain.") 

In today’s abridged EE Voice clip, Sharon and I cover key points including employee safety in affected areas, corporate donations and the importance of proceeding together with empathy. 

Take a listen, and please let us know if you'd like to share your experiences with our community. We welcome the conversation.
Continue Reading →

The post Episode #61: Employee Communications on the Ukraine crisis appeared first on FIR Podcast Network.

A recent post on Reddit questioned why clients leave their agencies, so Chip and Gini decided to tackle the topic on this episode of the Agency Leadership Podcast.
Continue Reading →

The post ALP 144: Why do agencies lose clients? appeared first on FIR Podcast Network.

Russia is experiencing a stampede of companies exiting the country, either permanently or temporarily, in support of Ukraine and in some cases under pressure from consumers and shareholders. Is there a case for remaining in Russia and how much damage can a brand sustain by staying?
Continue Reading →

The post FIR #235: Is It Tenable to Keep Doing Business in Russia? appeared first on FIR Podcast Network.

What is the role of communicators in times of crisis? Gini Dietrich discusses the importance of ES&G, especially in the wake of a pandemic, political unrest, and the current war. 

Continue Reading →

The post Spin Sucks 186: As the Situation Escalates appeared first on FIR Podcast Network.

With declining trust in media, many media outlets have found themselves in the position of reinforcing and re-explaining what it means to be "on background" and "off the record," because too many organizations and their PR representatives don't seem to understand it -- or they do understand it and are wilfully abusing it. Neville and Shel take a look at the extent to which some news organizations are going to make their positions clear.
Continue Reading →

The post FIR #234: You’re Always On The Record appeared first on FIR Podcast Network.

Don't respond to an RFP unless you can have a conversation and get your questions answered. That's the simple advice from Chip Griffin and Gini Dietrich in this Agency Leadership Podcast episode.
Continue Reading →

The post ALP 143: Conversations are key to successful RFP responses appeared first on FIR Podcast Network.

We talk this episode with David Ciccarelli, the CEO of Voices.com about how to build a stable of voice and sonic branding for your business. We discussed how to build this brand with the right voice actors, and whether you should select someone who is more of a trusted narrator or someone who is more of an approachable expert guide.
Continue Reading →

The post FIR B2B #153: How to Build Your “Voice Brand” appeared first on FIR Podcast Network.

While some of us are immersed in Web3, most Americans are pretty clueless about it, according to a new survey. But survey responses also reflect dissatisfaction with Web 2.0, identifying issues Web3 is meant to fix.
Continue Reading →

The post FIR #233: Wondering About Web3 appeared first on FIR Podcast Network.

Gini Dietrich discusses the trouble of an unregulated industry that leaves the Code of Ethics by the wayside and what communicators can do to hold others accountable. 

Continue Reading →

The post Spin Sucks 185: PR Pros Behaving Badly appeared first on FIR Podcast Network.