In this episode of Chats with Chip, Carl describes the journey and talks about what has worked — and what hasn't.
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The post CWC 81: The evolution of agency events (featuring Carl Smith) appeared first on FIR Podcast Network.

On this week’s Spin Sucks podcast episode, Gini Dietrich reflects on the growth of Spin Sucks and shares lessons learned over years that you can learn in just a minute.  

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The post Spin Sucks #191: Building Traction as Fast as Possible appeared first on FIR Podcast Network.

Twitter tweeted a tweet on April 1, leading a lot of people to believe it was an April Fool's prank. That got it more attention than it otherwise might have. Was it just luck or a well-planned ploy?
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The post FIR #244: April Fool’s! Or Not. appeared first on FIR Podcast Network.

In this episode, Chip and Gini share some of the difficult truths that agency owners may end up confronting if they decide to sell to or merge with another agency.
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The post ALP 147: The reality of selling your PR or marketing agency appeared first on FIR Podcast Network.

LinkedIn has added a host of new tools for creators. Some look valuable, including better content analytics, profile video tools, and a subscriber bell for update notifications. Others, like the newsletter options, need work, and even that may not be enough to attract subscribers.
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The post FIR #243: New Creator Tools from LinkedIn appeared first on FIR Podcast Network.

A new study suggests that saying nice things about your competitor (notably on social media) can lead consumers to spend more money on your brand's products and services.
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The post FIR #242: Can’t Brands All Just Get Along? appeared first on FIR Podcast Network.

Gini Dietrich dives into the “S” of the PESO Model answering how to choose where to be, what to communicate, and where and when to test things out in your shared media. 

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The post Spin Sucks #190: Make Your Social Decisions Strategically appeared first on FIR Podcast Network.

We talk to Tony Patrick, who is the director of Digital Marketing for Influence & Co., a midwest content marketing specialty firm about how to get the best possible SEO results from your content. Tony mentions a variety of tips and cautions against promises of "guaranteed placement" and other come-ons that are just scams.
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The post FIR B2B #155: Tony Patrick on How To Do Better B2B SEO appeared first on FIR Podcast Network.

Paywalls are making earned media more and more challenging. What are communicators to do? Gini Dietrich shares her approach to successful earned media on this week’s episode of Spin Sucks. 

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The post Spin Sucks #189: Earned Media in the Age of the Paywall appeared first on FIR Podcast Network.

A public kerfuffle between two journalists on Twitter revolved around whether journalists need to establish a personal brand. The fact is, everybody already has a personal brand; the question is how you approach the maintenance of that brand in a social media world. Neville and Shel explore the elements of personal brand-building in this episode.
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The post FIR #241: Your Personal Brand, Journalist Edition appeared first on FIR Podcast Network.