FIR Podcast Network

FIR Podcast Network

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FIR Podcast Network episodes

  • FIR #320: The Chorebots of 2033

    Artificial Intelligence is already embedded in daily life, from product recommendations based on past purchases to playlist suggestions. If you use a smartwatch or health-monitoring wearable, you're using AI. The leap demonstrated by recently released generated AI apps suggests that future developments are going to come at an accelerated pace. We've also seen amazing robotic developments. (Have you watched a recent Boston Dynamics video or checked out Loona, the robotic pet that was the hit of CES in January?) Mix the two, bake for a decade, and imagine what you'll get.
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    22 min
  • FIR #319: Return to Work Mandates Damage Engagement and Productivity

    A lot of company leaders believe a return to the office is a prerequisite to raising productivity and employee engagement metrics. A look at the data seems to reveal exactly the opposite: Productivity rose near the start of the pandemic and plummeted when companies began demanding employees come back to the office. Engagement numbers also fell well after the start of the pandemic in 2020, according to the premier engagement researcher. The world of work has changed, whether senior leaders understand that or not, which puts a lot of responsibility on the shoulders of in-house communicators.
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    18 min
  • FIR #318: AI, Mastodon, the Metaverse — Headlines vs. Reality

    Mainstream and tech media alike have filled their pages with headlines about disastrous demos, worrisome uses, fleeing users, and evaporating investments. Is it all true? Or is it a combination of clickbait and a failure to understand what's really happening? In the February long-form episode of the "For Immediate Release" podcast, Neville and Shel look at generative Artificial Intelligence (AI) developments, mostly having to do with ChatGPT and Microsoft's integration of it into limited-release versions of Bing and Edge. Also in this episode:

    • With all the AI coverage and some media still paying attention to the Metaverse, reporting on NFTs and other aspects of Web3 seem to have fallen off the radar, but there was a big Web3 development when the world's largest pharmaceutical company invested big money in a decentralized autonomous organization (DAO) that was launched to circumvent big pharmaceutical companies.
    • To read the coverage, you would think that all those people who signed up for Mastodon when Twitter became a less desirable platform are fleeing faster than high school students when the bell rings after the last class before summer vacation. But are they really?
    • Most of the metaverse reporting that suggests investment is drying up and business interest has cratered is based on a false premise. There's plenty of movement and investment in the metaverse, assuming you understand that it's a network, not a place.
    • New research finds that a fast-growing number of podcast fans would rather watch a podcast than just listen to one.
    • In his tech report, Dan York also looks at third-party Mastodon apps, how Roblox plans to use generative AI, the opening of a new Federal Trade Commission Office of Technology to fight "AI snake oil," and the upcoming Supreme Court hearing that could have a profound impact on communicators and our ability to publish information online.

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      1 hr 50 min
    • Circle of Fellows #89: At the Crossroads of Counsel and Ethics

      As communication professionals grow in their careers, they’re expected to provide strategic counsel to company executives about communication and its impact on business. This week’s hot topic might be new legal regulations; next week, it could be stakeholder relations. No matter the issue, IABC’s Code of Ethics serves as a roadmap for communication professionals, guiding them to make consistent, responsible, ethical, and legal choices. Join this international panel of IABC Fellows as they share their insights and advice from decades of experience as strategic communication leaders and counselors. A panel of IABC Fellows addressed these issues in a frank conversation on February 16. The video replay is available below; the podcast is available here.
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      1 hr 1 min
    • FIR #317: The Rise of the De-Influencer

      Influencer marketing is a multi-billion-dollar industry, with Instagrammers and TikTokers with large followings pitching products in exchange for cash and other considerations. In response, some on Instagram and TikTok have taken to slamming those very same products -- for free. It's as trend that's on the rise.
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      14 min
    • FIR #316: Back to Blogging

      Before Twitter, before Facebook, there were blogs. People who shared an interest in the blog's theme congregated there and had conversations. The general tone was positive, even when people disagreed. As the social media space deteriorates and Twitter's future is in doubt, storyteller and freelancer Monique Judge suggests a return to blogging as the primary means of online social engagement. Is such a pivot possible? Neville and Shel share their thoughts in this short midweek episode.
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      19 min

    About FIR Podcast Network

    From the publisher's feed

    For Immediate Release: Podcasts for Communicators