FIR Podcast Network

This episode features #ThoughtLeader and #Expert Jon Mertz.
Continue Reading →

The post #748: Jon Mertz w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.

In a lot of companies, the PR and communications functions live under Marketing. For a variety of reasons, that is not the best approach. Marketing, after all, has a distinct role to play in short-to-mid-term lead generation and other outcomes based mostly on paid outreach. PR, on the other hand, is all about earned media designed to build reputation and promote thought leadership. Someone needs to sit at a senior level to ensure these efforts and other communication functions, like advertising, investor relations, and community relations, are coordinated and consistent. Call that person the Chief Communications Officer. Is it time every company anoints one? Neville and Shel explore the issue in this short midweek FIR episode.
Continue Reading →

The post FIR #315: Does Every Company Need A CCO? appeared first on FIR Podcast Network.

Most agencies depend on vendors and contracts to help provide at least some of the results that their clients expect.
Continue Reading →

The post ALP 179: Relying on third parties to deliver agency services appeared first on FIR Podcast Network.

This episode features #ThoughtLeader and #Expert Gabriel Blanc-Lainé.
Continue Reading →

The post #747: Guest Gabriel Blanc-Lainé w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.

This episode features #ThoughtLeader and #Expert Amanda Setili.
Continue Reading →

The post #746: Amanda Setili w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.

Are written and spoken recommendations received equally? Contrary to what may seem logical, they are not, according to new research. In this short midweek FIR episode, Shel and Neville explore what the study's findings could mean for how marketers and communicators wield influence over the decisions people make.
Continue Reading →

The post FIR #314: Show Or Tell? appeared first on FIR Podcast Network.

Artificial intelligence (AI) is here, and no one is less surprised than Shel Holtz.

So many of us know Shel from his 40-plus years as a consultant, speaker, blogger, author, and co-founder of the FIR Podcast Network, but it is his fascination with emerging technologies that make him the ideal person to discuss AI models like ChatGPT.

“Mark my words,” Shel wrote in 2016, “Bots are coming to the workplace, to media relations, to public relations. They are coming just as surely as the web was going to completely disrupt the way communications was done a quarter century ago.”

Now, with his prediction a reality, Shel joins our podcast to urge communicators to embrace AI tools, rather than fear being replaced by them. To Shel, learning how to properly – and ethically – use AI is becoming an essential skill and can help us generate ideas, overcome writers block, teach writing, and save time.
Continue Reading →

The post EPISODE #68: SHEL HOLTZ – EMBRACING CHATGPT FOR INTERNAL COMMS appeared first on FIR Podcast Network.

Regular listeners know that Chip and Gini aren't fans of most agency RFP processes and believe that most of them should be avoided.
Continue Reading →

The post ALP 178: Beware of dangerous agency RFP terms and conditions appeared first on FIR Podcast Network.

There's a perception that people in their 20's, raised with digital technology and accustomed to more effective messaging technologies, simply don't use email. Could that spell the beginning of the end of this clunky, 50-plus-year-old business tool? Neville and Shel consider the possibility in this short, midweek FIR episode.
Continue Reading →

The post FIR #313: Will Gen Z Finally Kill Email? appeared first on FIR Podcast Network.

According to the Global Communication Certification Council, “Professional certifications through GCCC® give you the opportunity to demonstrate your knowledge and expertise and provide evidence of your outstanding abilities. Becoming certified engages you in the process of life-long learning that elevates your career and provides a structure for keeping your skills fresh and applicable.”

On January 19, four IABC Fellows joined moderator Shel Holtz, SCMP, and four IABC Fellows for a conversation about certification. The discussion ranged from why certification matters and what the CMP and SCMP certifications represent to how to prepare and how to maintain certification after earning it.
Continue Reading →

The post Circle of Fellows #88: The Global Communication Certification appeared first on FIR Podcast Network.