Those of you who have been following me for a while know how I feel about the importance of coaching and finding the right coach to steer you in the direction that your business needs to take.  A great coach, especially in the current economic climate, can make the difference between fantastic profits or the possible loss of your business. 

My coach, Kelly Roach, is the reason I know I will come out of this economic downturn in a better place than ever.  She is an amazing coach, entrepreneur, mom, and team leader. She is also my guest today.

You're going to want to takes notes! She is going to give you some amazing advice for not just surviving- but thriving in the current economic climate.

We will be going over:

• How and where to spend your money

• What Pivot for Profit means for you

• How to keep your mind in the game when there is so much noise surrounding you

• How your choices now will affect your business for years to come

… and so much more!

Figuring out how to run your business in times of uncertainty can be challenging, to say the least.  However, you probably have more going in the right direction than you even realize.

If you are wondering how to navigate this brand-new landscape… This episode is an absolute must-listen for you.  I promise you - you're going to feel so much better about your future after today!

If you are listening- let us know!  Screenshot this episode and tag Kelly and I on IG so we can connect!

Then, if you've got a minute - would you mind leaving Firebrand Radio a review on iTunes?  It helps us get this show in front of more people - and that means more amazing content and takeaways for you!

Let's face it, the online world is full of straight-up crap. The "gurus" would love for you to believe that it takes no work at all to have your business running on autopilot, making you millions, overnight. The truth of the matter is, the most successful people in every industry understand the importance of hard work over time. This group is for those ready to have the conversations no one else is having so that the nonsense is drowned out by the truth!  Click here to join us today!

Where to find Kelly

Website | Instagram

If you're a small business owner, the current economic climate is probably putting you on edge.

Talks of recession are widespread and seem likely given the current situation.

So, what now?

My guest today, J Massey, is here to help you answer that question.

I brought J on the show today for a special episode because J is no stranger to creating a successful business in times of turmoil.

J's business began in 2008, in the midst of both a nationwide economic crisis and his own personal financial crisis.  He'll share his story with you - and I believe it will inspire you.

There are certain questions you need to ask yourself right now when it comes to your business.

Some business owners may not need to do anything differently right now, but if you do, we'll go over ways to pivot your business.  We'll go over what matters more than anything right now, and why it's entirely possible that you come out of this stronger than ever.

So listen up, take notes, and while you're listening, be sure to screenshot this episode and let J and I know you're listening and what you're going to do to pivot and GROW your business right now.

Then, if you've got a minute - would you mind leaving Firebrand Radio a review on iTunes?  It helps us get this show in front of more people - and that means more amazing content and takeaways for you!

Let's face it, the online world is full of straight-up crap. The "gurus" would love for you to believe that it takes no work at all to have your business running on autopilot, making you millions, overnight. The truth of the matter is, the most successful people in every industry understand the importance of hard work over time. This group is for those ready to have the conversations no one else is having so that the nonsense is drowned out by the truth!  Click here to join us today!

Where to find J:

Website | Facebook | Pinterest | LinkedIn | YouTube

Join J's Facebook Group!

You've got the successful business.  You've got your message dialed in.

Now … how do you put your thought leadership out into the world to position yourself as the go-to expert in your industry?

Today it's just you and me - and I'm going to go over the three platforms you need to be leveraging to put your thought leadership out into the world.

Podcasting

Did you know that people are listening to 5-15 podcasts per week?  That's a lot of opportunity to put your podcast in front of people. 

To take full advantage of podcasting, you need to start your own podcast AND be a guest on other podcasts.  If you think you don't have time, I promise you that you do - and that's what you have a team for!

Live Video

You've heard me talk about the importance of live video before.  But it's especially important after you really have your message dialed in to connect with your audience and establish your authority in your industry.

It doesn't matter what platform you choose to do live video on - you can choose all of them if you want!  Just make sure it's part of your content distribution plan.

Blogging

Blogging is not dead.  People are reading blogs more than ever.  That is, they're reading the blogs that matter. Blogs are a great way to establish your authority on a consistent basis to your audience.

Just like podcasting - you need to both put the content out there and be a guest!  Guest blogging is a great way to expand your reach.  Ideally, you'll get featured by Entrepreneur or Forbes - but just work your way up to that!

So, there you have it - the three platforms to put your thought leadership out into the world. 

Which one will you try first?  Screenshot this episode and tag me on IG and let me know!

Then, if you've got a minute - would you mind leaving Firebrand Radio a review on iTunes?  It helps us get this show in front of more people - and that means more amazing content and takeaways for you!

Let's face it, the online world is full of straight-up crap. The "gurus" would love for you to believe that it takes no work at all to have your business running on autopilot, making you millions, overnight. The truth of the matter is, the most successful people in every industry understand the importance of hard work over time. This group is for those ready to have the conversations no one else is having so that the nonsense is drowned out by the truth!  Click here to join us today!

Are we friends on social?  Come find me here:

Instagram | Facebook | Facebook Group | Pinterest | LInkedIn

If you've been following me for any amount of time, you know how I feel about authority building.  It's critical.  If you're going to leave a legacy, you need to stand for something and let the world know that you are an expert.

So, once you've nailed down your messaging, it's probably time to use PR. 

Today, I've brought in an expert to give you advice on all things PR with a little bit of entrepreneurial and business advice sprinkled in - you're going to want to grab a pen and paper!

My guest today, KJ Blattenbauer, is an award-winning publicist and author with nearly 25 years of experience helping entrepreneurs get more clicks, coverage, and collaborations.

We're chatting about:

• Why your message matters

• Why building your authority matters

• Where to get free PR

• Why you don't necessarily need a publicist

… and a lot more!

Navigating the PR world can be tough - and super expensive.  Even if you're bringing in 7-8 figures +, you still don't want to waste money on PR that isn't effective. 

So if you've been wondering how to tackle PR in your business, this one is for you!  There are so many amazing takeaways in this episode, you're probably going to need to listen to it more than once!

If you're listening to this episode, take a screenshot and tag KJ and I on IG and let us know!

Then, if you've got a minute - would you mind leaving Firebrand Radio a review on iTunes?  It helps us get this show in front of more people - and that means more amazing content and takeaways for you!

Let's face it, the online world is full of straight-up crap. The "gurus" would love for you to believe that it takes no work at all to have your business running on autopilot, making you millions, overnight. The truth of the matter is, the most successful people in every industry understand the importance of hard work over time. This group is for those ready to have the conversations no one else is having so that the nonsense is drowned out by the truth!  Click here to join us today!

Mentioned on this podcast: HARO

Grab KJ's book:  How to Be a Media Darling

Where to find KJ:

Website | Instagram

Check out KJ's dresses (coming soon!) here!

KJ's photo credit: Alexa Vossler

As your business grows and you start worrying less about the money coming in or getting clients, you need to start considering the impact and legacy you'll have on the market.

In other words - what will you be known for?

Before you even begin the process of getting that message out there, you really need to consider what that will be.

Here are a few things to consider:

• What are your convictions?

• Do you want to disrupt your industry with new ideas?

• Will it be a product?  A service?  A belief?

Think about all of the major brands out there and the successful entrepreneurs that you know of - chances are, you know them because of one thing.

Take Donald Miller for example - for him, it was his incredible book and everything that came out of that book - Building a StoryBrand.

Or Nike - "Just Do It".

So, after you've nailed down what it will be - you need to work on getting your message out there - and that's where we will be focusing our attention today.  It's just you and me again today!

We'll be chatting about how critical your messaging is - where it needs to be, the importance of repetition, and also conveying it to your team.

So grab a pen and paper and start planning out what you will be known for - and then let me know!  Screenshot this episode and tag me on IG.

Then, if you've got a minute - would you mind leaving Firebrand Radio a review on iTunes?  It helps us get this show in front of more people - and that means more amazing content and takeaways for you!

Let's face it, the online world is full of straight-up crap. The "gurus" would love for you to believe that it takes no work at all to have your business running on autopilot, making you millions, overnight. The truth of the matter is, the most successful people in every industry understand the importance of hard work over time. This group is for those ready to have the conversations no one else is having so that the nonsense is drowned out by the truth!  Click here to join us today!

Are we friends on social?  Come find me here:

Instagram | Facebook | Facebook Group | Pinterest | LInkedIn

Nowadays, getting into the market isn't all that tough.  In fact, there's practically no barrier to entry - hello 22-year-old's with no business experience calling yourselves business coaches!

But, I digress.

With the mass influx of entrepreneurs into the market, one thing is for sure - it's not easy to stand out in an overcrowded market.

Or is it? 

On today's episode of Firebrand Radio, I'm going to talk to you about 3 things that will position you in the market.

You're going to want to take notes, my friend.

Because while it may seem that the market is saturated - it's actually not all that hard to stand out.

Let me be clear, though - positioning takes work.  It's not something you can do once and forget about it.  Successful 6, 7, and 8+ figure entrepreneurs are constantly working on theirs - because they know that it matters.

The three areas that we'll talk about today are:

• The problem you solve

• Your content

• Your pricing

We'll go into depth about each!  So let's dive in!

While you're listening, be sure to screenshot this episode and tag me on IG - how are you going to position yourself?  I want to know!

Then, if you've got a minute - would you mind leaving Firebrand Radio a review on iTunes?  It seriously makes alll the difference and I'll love you forever!

Let's face it, the online world is full of straight-up crap. The "gurus" would love for you to believe that it takes no work at all to have your business running on autopilot, making you millions, overnight. The truth of the matter is, the most successful people in every industry understand the importance of hard work over time. This group is for those ready to have the conversations no one else is having so that the nonsense is drowned out by the truth!  Click here to join us today!

Are we friends on social?  Come find me here:

Instagram | Facebook | Facebook Group | Pinterest | LInkedIn

Chances are, if you're listening to this podcast or reading this blog, you own a business. If you haven't yet gotten to six figures or are on the brink of 7, you're wondering what to do to get there.

Well, I have the answer. 

Disruption.

That's right.  It's the biggest differentiator between successful 7+8 figure business owners and those that are looking to get there.

So, what exactly does that mean? 

On today's episode, I'm going to tell you how successful 7+8 figure business owners disrupt their market and continually have massive success.

We'll also go over all the other things that make them successful - giving you a good idea of where to go next in your business! 

Things like:

• Being on top of current trends and knowing what's coming

• Not being afraid to take risks

• Investing in what matters

• Knowing what their competitors are up to and where to find the gap in the market

And a lot more!

So, grab a pen and paper and get ready to make those big leaps in your business!

If you're on IG, I'd love for you to screenshot this episode, tag me in this episode and let me know your plans to disrupt your industry! 

Not on IG?  I get that.  Come join the Firebrand Communication Strategies Facebook group! 

Let's face it, the online world is full of straight-up crap. The "gurus" would love for you to believe that it takes no work at all to have your business running on autopilot, making you millions, overnight. The truth of the matter is, the most successful people in every industry understand the importance of hard work over time. This group is for those ready to have the conversations no one else is having so that the nonsense is drowned out by the truth!  Click here to join us today!

Lastly, if you are loving this podcast, would you mind showing me some love on iTunes?  I know I'm always talking about iTunes reviews but seriously - they matter!  They help me bring you the very best episodes and guests to keep your business moving in the right direction!

Mentioned on this podcast:

Excellence Wins:  A No-Nonsense Guide to Becoming the Best in a World of Compromise by Horst Schulze

Are we friends on social?  Come find me here:

Instagram | Facebook | Facebook Group | Pinterest | LinkedIn

Welcome to Firebrand Radio.

If you're looking for the Basic Girl Marketing Podcast and think you're in the wrong place, you're not! 

Today it's just you and me and I'm going to tell you all about the big changes happening in my business. 

Starting with a rebrand. 

Basic Girl Marketing was the right name and right direction for me when I started my business. 

But, I've changed, and my vision for my business has changed.  Basic Girl Marketing is now Firebrand Communication Strategies.  Change is inevitable as your business evolves, right?

So listen up and I'll tell you how I came to this decision and what's ahead.  I'm so excited about this next chapter in my business!

Screenshot this episode while you're listening and tag me on IG and let me know what you think about the changes!

Would you mind taking a second to leave me a review on iTunes?  A review is like a tiny little podcast hug and reviews are a really big deal to iTunes.  The more reviews I get, the better content I can bring you! 

Marketing.  I hear entrepreneurs saying ALLL day, every day that they have all of these great business ideas or so many ideas to grow their business, but when it comes to marketing they fall flat.

So of course, I have to bring you a guest to bring you all the marketing tips, right?

My guest today, Marni Blythe, is a serial entrepreneur, fractional CMO, and overall marketing expert.  She is the owner of Full Pocket Coaching, a business that helps 6 and 7 figure entrepreneurs make more money doing the things that they love.

Marni is so full of knowledge, you're going to want to grab a pen and paper for this one!

She's going to go over all the things, including:

• Ways you're leaving money on the table

• The importance of working with the right people

• Abundance mentality vs. scarcity mentality

• Servant leadership

• Leading with value

• And soooo much more!

So if you're ready to learn tips and tricks to help with your marketing and what the top marketing trends of 2020 will be, you're in the right place!

Make sure you screenshot this episode and tag Marni and I on IG and let us know that you're listening!

Not on IG? Come join my free Facebook group, Basic Girl Podcast Insiders! It's completely free of the sleazy self-promo you see everywhere these days and full of entrepreneurs like you who want to get to the next level!

Did you know that leaving me a review on iTunes is like a little podcast hug? I'll love you forever if you go on over to iTunes, hit subscribe, and leave the show a review. Seriously, the iTunes peeps eat that stuff up!

Mentioned on this Podcast:

The Referral of a Lifetime by Tim Templeton

Unstoppable Entrepreneur program - Kelly Roach Coaching

The E Myth by Michael Gerber

Book a free 45-minute call with Marni here

Where to find Marni:

Full Pocket Entrepreneurs | Full Pocket Coaching | Facebook | Instagram | LinkedIn | YouTube

Do you ever wonder what it takes to get to 7 figures?

Now, you may be thinking - I'm struggling to get to SIX figures, why do I need to know about 7 right now?

I hear ya.  But, I guarantee that the knowledge of what it takes is going to make a difference in your business RIGHT NOW. 

So, on today's episode, it's just me and you and I'm going to be talking about 7 figure secrets - the trends that I've personally noticed among my 7 and 8 figure retainer clients.

Here they are:

• They're SUPER confident

• They make REALLY quick decisions

• They aren't afraid to SELL

• They HIRE who they need when they need them

• They have a bigger PURPOSE

Join me today as I chat about each of these things and why they matter at any stage of your business.

I also want to be clear about something.  You know I'm definitely not into the woo mindset stuff.  But I do think that believing that you can get to the next level in your business requires you to believe that you can - OR you aren't going to be able to do the work.

And to be clear, it takes work.  The 7 and 8 figure earners that I know don't work 4 hours a week.  They're working just as long as you and I because they know it takes real WORK to make at the level they've reached.  It doesn't come by throwing up a website and making money while ya sleep.

So there you have it!  Make sure you screenshot this episode and tag me on IG and let me know which of the secrets you're going to work on first!

Not on IG? Come join my free Facebook group, Basic Girl Podcast Insiders! It's completely free of the sleazy self-promo you see everywhere these days and full of entrepreneurs like you who want to get to the next level!

Did you know that leaving me a review on iTunes is like a little podcast hug? I'll love you forever if you go on over to iTunes, hit subscribe, and leave the show a review. Seriously, the iTunes peeps eat that stuff up!