Let's keep it real - when you're running an online business, it's super easy to get derailed.
Maybe you're six months into the game, and realize that you're totally gotten away from doing what you love - for whatever reason - money, pressure, all the things.
Today my guest, Lilah Higgins is talking about how she's stayed in the game and although she's gotten away from her values and doing what she loves at times - she's managed to get back on track.
Lilah is a super talented graphic designer, illustrator and branding expert and today she's sharing her journey, her insights and why she feels branding is super important for your business.
If your goal is to keep people engaged, following you on social, and always wanting more - branding is definitely one of the major pieces to the puzzle.
Lilah also tells us where branding should come in your process - is it something you absolutely need when starting out?
Probably not - plenty of successful entrepreneurs get by without it.
But there will come a time when professional branding will be key to scaling, promoting, and attracting more of the ideal clients that you are looking for.
And you might not think that staying true to yourself and your values really has anything to do with your branding - but it actually has everything to do with it.
Why?
When you're creating a business that is true to yourself and values, it will shine through in your branding AND help you create the branding that is just right for your business.
Are you staying true to your values? Have you invested in branding or are you planning to do it in the future? I'd love to know! Screenshot this episode and tag me on IG and let me know!
Ready to talk about everything you learned today? Come join us inside my free Facebook group, The Basic Girl Podcast Insiders and get ready for more free tips, trainings, and more!
And lastly, as always - if you loved this episode, please go show me some love on iTunes! I'd love for you to leave a review! It helps me to keep bringing you all of this goodness every week!
Where to find Lilah:
Website | Facebook | Instagram | YouTube
Download Lilah's FREE branding guide here
Resources mentioned on this podcast:
Garden City: Work, Rest, and the Art of Being Human by Mark Comer
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