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Have you ever heard of the promise that a program will make you lose fat and build muscle at the same time?  How about the marketing that goes into proving that someone is a "Tactical expert" and has the perfect program for you to become the hard charger you've always dreamed of?  Or, have you started a program and after a few weeks the progress stopped, the fun was gone, and the honeymoon was over, but you had already been roped into a year long contract?

We're hitting those topics and more today on the show.  Firefighters are a prime target for slick marketing and we all know the Maltese Markup that happens when you add a Maltese cross and 20% to the price of something.

Being more capable and durable both on shift and away from it is the slogan of The 4th Shift and this episode is all about finding ways to help you work towards that goal.  Fitness is meant to be challenging but the process that you chose to be part of can make all the difference when the progress is struggling.  There's a lot more in the episode about that idea so have a listen and reach out if you need any help.

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Thank you for listening and let's all keep working to be more capable and durable both on shift and away from it.